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JCDecaux
Leading Out-of-Home media company JCDecaux and news platform The Daily Aus have partnered to inform Australians on the upcoming Indigenous Voice to Parliament referendum.
The education campaign “Be a voice, not an echo”, empowers audiences to make an informed decision when they vote on October 14.
Leading Out-of-Home media company JCDecaux has added sixteen new Large Format sites to its growing national network across Sydney, Melbourne, Brisbane, and Adelaide.
Sam Noble, National Product Director, Large Format, JCDecaux Australia, said: “Large Format offers brands the opportunity to create the type of head-turning moments that engage a large national audience at scale. Our expanded network will deliver even more opportunities for brands to leverage key locations and main arterials to drive coverage, viewability and impact.”
Leading Out-of-Home media company JCDecaux has announced the appointment of leading industry veteran Phil Eastwood as the new General Manager New Zealand.
Andrew Hines, Chief Operating Officer of JCDecaux ANZ, said: “With an extensive background in the Out-of-Home advertising industry and a proven track record of success, Eastwood brings a wealth of experience and expertise to JCDecaux. He will be responsible for driving the company’s strategic vision and continued growth and success in the local market.
Leading Out-of-Home media company JCDecaux has partnered with Samsung and their media agency Chep, that sees the tech giant take JCDecaux hero site ‘Broadway & George’ exclusively for 12 months as part of a multi-format campaign.
Leading Out-of-Home media company JCDecaux today announced changes to the New Zealand business.
Mike Watkins has decided to step down as Country Head of New Zealand and depart from the business. Mike led the New Zealand team since 2016 (including prior to JCDecaux’s acquisition of APN in 2018).
Leading Out-of-Home media company JCDecaux is launching Australia’s first programmatic digital Out-of-Home award. The JCDecaux PROGRAMMATIC Campaign of the Year Award is being introduced to celebrate brands that are driving the industry forward by developing strategic, creative and innovative programmatic digital Out-of-Home campaigns.
Leading Out-of-Home media company JCDecaux New Zealand has switched on its 26th SMARTFRAME in its national network, the first and only digital Out-of-Home site to reach audiences heading to western suburbs such as New Lynn, Blockhouse Bay, Titirangi, Huia, and Laingholm, as well as the western beaches.
Leading Out-of-Home media company JCDecaux Australia has partnered with Universal Pictures Australia on behalf of Warner Bros., and Essence Mediacom, to launch ‘Paint Australia Barbie Pink!’, a captivating campaign designed to transform the nation into a vibrant and unforgettable celebration of Barbie, the biggest and pinkest movie event of the year.
Leading Out-of-Home media company JCDecaux has appointed Alexandra Heaven as Head of ESG for both Australia and New Zealand. In this newly created senior leadership position, Alexandra will be responsible for delivering on the local execution of JCDecaux’s global Environmental, Social and Governance (ESG) 2030 strategy.
During the global health crisis, it was widely believed that the concept of the workplace had fundamentally changed, and Kiwis would never revert to the working habits of pre-pandemic, particularly regarding frequency in the office.
Leading Out-of-Home media company JCDecaux has partnered with the Victorian Department of Transport and Planning and the Wurundjeri Woi Wurrung Cultural Heritage Aboriginal Corporation, to install Australia’s first original piece of Indigenous artwork connected to a new Digital Large Format billboard across Australia’s busiest road, the West Gate Freeway.
JCDecaux New Zealand has taken the bold step of developing and integrating live Out-of-Home availability into Calibre, New Zealand’s industry wide measurement platform.
Leading Out-of-Home media company JCDecaux announced a seven-year partnership with Westpac unveiling the Westpac Walk, a brand-new multi-asset destination in Sydney Trains’ walk-through tunnel between Wynyard Train Station and Barangaroo. This is the first time the walk-through is being used as an Out-of-Home branding and community communication opportunity since construction was completed in 2018.
Leading Out-of-Home media company JCDecaux is growing its airport portfolio after winning a competitive tender for Adelaide (AAL) and Parafield Airports. The company has been appointed exclusive advertising partner of all in-terminal and roadside opportunities, across both airport precincts.
Leading Out-of-Home media company JCDecaux New Zealand has unveiled its new world-class wrap-around Digital Large Format screen at Manukau Road, Auckland – The Continental.
Leading Out-of-Home media company JCDecaux New Zealand is continuing to expand its footprint with the growth of its high-impact, digital portrait SMARTFRAME network across Auckland, Wellington and Christchurch.
Aussie Home Loans and its media agency, IPG Mediabrand’s Initiative, have partnered with leading out-of-home media company JCDecaux in a refocus of their out-of-home audience targeting to inform online activity.
In an Out-of-Home industry-first for New Zealand, JCDecaux has launched new sustainability footers, allowing advertisers the ability to let audiences know they have made a sustainable media choice by partnering with JCDecaux.
Leading Out-of-Home media company JCDecaux has partnered with Rural City of Wangaratta Council and Cole Media to facilitate the creation of an immersive marketing event at Southern Cross Station for the region’s current tourism campaign.
Leading Out-of-Home media company JCDecaux New Zealand has released the results of its latest proprietary research project, which revealed that Out-of-Home creative incorporating distinctive brand codes – including logo, colour, shape, tone of voice and style of imagery – averaged a 13 per cent uplift in category mental availability versus weakly coded ads.
T:+61 (2) 8905 0995 PO Box 181, Cammeray NSW 2060
info@einsteinz.com.au
