Leading Out-of-Home media company JCDecaux has partnered with Samsung and their media agency Chep, that sees the tech giant take JCDecaux hero site ‘Broadway & George’ exclusively for 12 months as part of a multi-format campaign.
Max Eburne, Chief Commercial Officer, JCDecaux Australia, said: “This is the first time JCDecaux has provided a brand exclusive access to one of our highly sought after, landmark Large Format sites. Commanding attention, this giant classic billboard is a favourite for brands wanting to reach a broad audience of potential customers and offers a powerful opportunity for Samsung to dominate Sydney, creating a lasting impression.”
Joanna Baxter, Head of Marketing Communications, Samsung Australia said: "At Samsung, we embrace strategic partnerships. Collaborating with JCDecaux and securing exclusive access to the iconic Broadway & George site for the next 12 months, means Samsung will enjoy unrivaled visibility, leaving a lasting impression on drivers and pedestrians alike. This partnership is a testament to our commitment to connecting with our audience in meaningful and powerful ways. We look forward to making impactful presence that resonates across the city."
Catherine Shen, Head of Media, CHEP Network said: “Out-of-Home has always played an important role in Samsung’s media mix. We are so proud to be able to take our Out-of-Home campaigns one step further by building longevity, distinction, and impact through our exclusive takeover of Broadway and George.”
With a 24/7 presence, Samsung will have the ability to make a bold brand statement. Positioned at the major intersection of Broadway and George Streets in Sydney, this is one of JCDecaux’s largest sites in the country, delivering 1,344,421 total impressions weekly according to MOVE*. It offers incredible brand visibility and is viewed by drivers for a stretch of 2kms along Broadway, as well as reaching a large pedestrian audience of over 45 percent, including commuters and students from nearby universities.
Samsung’s 100 percent share-of-time on Broadway & George complements their broader multi-format JCDecaux campaign, which includes Melbourne’s iconic ‘Young & Jackson’ in Federation Square and the new release West Gate Freeway which sits alongside the recently installed bespoke indigenous artwork by First Nations artist Lisa Waup.
The partnership commences in this month.
ENDS
*Source: MOVE July 2023 P14+, 1 week at 10% SOT
About JCDecaux
JCDecaux is the number one out-of-home media company worldwide, with more than 1 million advertising panels in more than 80 countries and more than 13,000 employees. Incorporated in 1964 in France, JCDecaux was listed on the Paris Stock Exchange in 2001. JCDecaux has been providing high quality, architecturally designed street furniture in Australia since 1997. Its Australian and New Zealand businesses includes 40,000 assets spanning airports, rail, transit, static and digital billboards.
Key figures
2022 revenue: €3,317m (a)
N°1 Out-of-Home Media company worldwide
A daily audience of more than 850 million people in more than 80 countries
957,706 advertising panels worldwide
Present in 3,518 cities with more than 10,000 inhabitants
10,720 employees
JCDecaux is listed on the Eurolist of Euronext Paris and is part of the Euronext 100 and Euronext Family Business indexes
JCDecaux is recognised for its extra-financial performance in the FTSE4Good (3.6/5), CDP (A Leadership), MSCI (AA) and has achieved Platinum Medal status from EcoVadis
1st Out-of-Home Media company to join the RE100 (committed to 100% renewable energy)
Leader in self-service bike rental scheme: pioneer in eco-friendly mobility
N°1 worldwide in street furniture (530,143 advertising panels)
N°1 worldwide in transport advertising with 154 airports and 215 contracts in metros, buses, trains and tramways (340,753 advertising panels)
N°1 in Europe for billboards (72,611 advertising panels)
N°1 in outdoor advertising in Europe (596,831 advertising panels)
N°1 in outdoor advertising in Asia-Pacific (232,268 advertising panels)
N°1 in outdoor advertising in Latin America (64,893 advertising panels)
N°1 in outdoor advertising in Africa (20,808 advertising panels)