JCDecaux New Zealand has taken the bold step of developing and integrating live Out-of-Home availability into Calibre, New Zealand’s industry wide measurement platform.
This new functionality, built by REACH Media, allows media agencies and clients to plan JCDecaux campaigns with real-time site availability.
It provides certainty to clients that all JCDecaux assets proposed, across its portfolio of Airport, Digital Large Format and Static Large Format, are available to book at the time of planning.
Kurt Malcolm JCDecaux’s Head of Trading & Programmatic said ”Our overarching goal since building Calibre in 2017 was to make the planning and buying of Out-of-Home simpler and more efficient for our clients.
“Launching live availability first in the New Zealand market is a giant step forward in us delivering on this goal. Expect to see us driving towards automating the buying process over the next 12 months.”
Clients and agencies with Calibre logins will be able to see availability when selecting JCDecaux’s assets from 24th May 2023.
In the interim, the JCDecaux Sales team will be organising live demonstrations to take clients through the functionality of JCDecaux live availability.
Mike Harrison, General Manager of OMD New Zealand said “Over my entire career I’ve had countless conversations with colleagues about the time lost to the task of managing Out-of-Home availability through the planning process, so it’s amazing to see JCDecaux New Zealand take the bold move to lead the market in providing availability through Calibre. This will save time and money for both agencies and advertisers and allow better decisions to be made faster.”
Kurt Malcolm JCDecaux’s Head of Trading & Programmatic
ENDS
About JCDecaux
JCDecaux is the number one out-of-home media company worldwide, with more than 1 million advertising panels in more than 80 countries and more than 13,000 employees. For FY22, JCDecaux reported revenue of approximately €3,317 million. Incorporated in 1964 in France, JCDecaux was listed on the Paris Stock Exchange in 2001. JCDecaux has been providing high quality, architecturally designed street furniture in Australia since 1997. Its Australian and New Zealand businesses includes 40,000 assets spanning airports, rail, transit, static and digital billboards.
Key figures
2022 revenue: €3,317m (a)
N°1 Out-of-Home Media company worldwide
A daily audience of more than 850 million people in more than 80 countries
957,706 advertising panels worldwide
Present in 3,518 cities with more than 10,000 inhabitants
10,720 employees
JCDecaux is listed on the Eurolist of Euronext Paris and is part of the Euronext 100 and Euronext Family Business indexes
JCDecaux is recognised for its extra-financial performance in the FTSE4Good (3.6/5), CDP (A Leadership), MSCI (AA) and has achieved Platinum Medal status from EcoVadis
1st Out-of-Home Media company to join the RE100 (committed to 100% renewable energy)
Leader in self-service bike rental scheme: pioneer in eco-friendly mobility
N°1 worldwide in street furniture (530,143 advertising panels)
N°1 worldwide in transport advertising with 154 airports and 215 contracts in metros, buses, trains and tramways (340,753 advertising panels)
N°1 in Europe for billboards (72,611 advertising panels)
N°1 in outdoor advertising in Europe (596,831 advertising panels)
N°1 in outdoor advertising in Asia-Pacific (232,268 advertising panels)
N°1 in outdoor advertising in Latin America (64,893 advertising panels)
N°1 in outdoor advertising in Africa (20,808 advertising panels)
N°1 in outdoor advertising in the Middle East (14,177 advertising panels)
(a) Adjusted revenue