CyberArk (NASDAQ: CYBR), the global leader in identity security, today released its 2025 State of Machine Identity Security Report, revealing that machine identity-related security incidents are on the rise, as the volume and complexity of machine identities continue to multiply. The report found that while the majority of Australian organisations have some form of machine identity security program, many are still immature, with less than half having a dedicated program – 13% below the global average - and nearly half of Australian security leaders reporting security incidents or breaches caused by compromised machine identities.
Scope3 today announced the launch of the Scope3 Agentic Media Platform to help partners build and sell agentic media products — AI-enabled media products that are efficient and sustainable by design. Publishers, ad tech platforms, curators and agencies can use the platform to create agentic media products that leverage expert AI agents and custom algorithms to deliver more effective media buying for brands.
CyberArk (NASDAQ: CYBR) and Device Authority, in collaboration with Microsoft, have launched a solution that strengthens and scales connected device authentication to enterprise applications with Zero Trust principles. It helps manufacturers reduce cyber risk from connected devices in factory floors and edge environments with robust identity security, automated access management and device lifecycle protection.
Venafi, a CyberArk Company, announced today the general availability of its SaaS machine identity security product portfolio, including TLS Protect Cloud, TLS Protect for Kubernetes and Venafi Firefly, in Australia.
Podcast advertising is firming up as an agency favourite for 2025, according to IAB Australia’s Australian Audio State of the Nation Report, with 79% of agencies intending to increase their podcast investments this year. Streaming music (65%) and streaming radio (56%) will also see increases in spend according to the Report, with audio’s ability to offer incremental reach on other media and to compliment the media mix, flagged as the key drivers of growth.
Social media continues to shape the way Australians connect, discover brands, and make purchasing decisions, according to Digital 2025 Australia, the latest report from global media intelligence leader Meltwater and socially-led creative agency We Are Social.
The Australian internet advertising market has grown 11.1% year-on-year to reach $16.4bn spend for the full calendar year 2024 according to the IAB Australia Internet Advertising Revenue Report (IARR) which was released today.
DoubleVerify (“DV”) (NYSE: DV), a leading software platform for digital media measurement, data and analytics, today announced the launch of content-level controls for Meta’s Facebook & Instagram Feed and Reels – expanding the company’s footprint of trusted, independent brand suitability and media performance tools. This release will allow advertisers to proactively avoid content they deem unsuitable before their ads are served, enhancing brand impact across Meta’s platforms. This launch builds on last year’s release of post-bid brand safety and suitability measurement on Meta’s Facebook and Instagram Feeds and Reels.
IAB Australia today announced that Suzie Cardwell, Nine’s Chief Data Officer, has been appointed Chair of the IAB Australia Board, while Sarah Myers , GM Audience and Marketing at REA Group has been appointed Deputy Chair.
CyberArk (NASDAQ: CYBR), the global leader in identity security, today announced that Builder.ai has selected CyberArk to secure identities across its multi-cloud environment, protecting and automating workforce and developer user access to all apps with intelligent privilege controls.
CyberArk (NASDAQ: CYBR), the global leader in identity security, today announced it has acquired Zilla Security, a leader in modern Identity Governance and Administration (IGA) solutions. Zilla’s innovative, AI-powered IGA capabilities will expand CyberArk’s industry-leading Identity Security Platform with scalable automation that enables accelerated identity compliance and provisioning across digital environments, while maximising security and operational efficiency. This acquisition further advances CyberArk’s strategy to deliver the industry’s most powerful, comprehensive identity security platform to secure every identity – human and machine – with the right level of privilege controls.
IAB Australia’s Video Council has today launched a video ad format matrix designed to help buyers and planners more easily understand which environments specific video assets can run. It is hoped that the matrix, which offers a simple visual summary of the formats and the media environments they are offered, as well as a listing of the market’s SSPs, DSPs and Ad Servers, will support the industry and ensure a breadth of investment across multiple channels.
Qualys, Inc. (NASDAQ: QLYS), a leading provider of disruptive cloud-based IT, security and compliance solutions, today announced the Managed Risk Operations Center (mROC) Partner Alliance, allowing select Qualys partners to expand their revenue streams by offering advisory, onboarding, integration, and remediation through a unified managed service to help their clients identify, quantify, assess, and mitigate cyber risks. This provides qualified Qualys Managed Service Solution Partners (MSSPs) the exclusive opportunity to grow their service offerings among Qualys’ extensive installed base of enterprise customers.
IAB Australia has launched a fully interactive tool to help marketers maximise good performance or correct poor performance by identifying ways to help paid search campaigns deliver more efficiently. Developed by industry experts from IAB Australia’s Future of Search Working Group, the decision-making tool is part of the Group’s just released ‘How search engine advertising auctions work’ Guide.
CyberArk (NASDAQ: CYBR), the identity security company, today announced a new integration with SentinelOne®’s (NYSE: S) AI-powered cybersecurity platform, SentinelOne Singularity, to protect against privileged access misuse. Integrating the two cyber leaders’ platforms brings together the robust endpoint detection and response capabilities of SentinelOne’s market-leading Singularity™ Endpoint solution and CyberArk Endpoint Privilege Manager. The result is a comprehensive security framework that accelerates threat identification and response with unified AI-enhanced security analytics.
Qualys, Inc. (NASDAQ: QLYS), a leading provider of disruptive cloud-based IT, security and compliance solutions, today announced TotalAppSec, its new AI-powered application risk management solution to enable organisations to monitor and mitigate cyber risk from critical web applications and APIs. Qualys TotalAppSec unifies API security, web application scanning, and web malware detection across on-premises to hybrid and multi-cloud environments, providing companies with a comprehensive view of their application security risk and posture. This allows organisations to immediately assess and prioritise their most critical application risks across the entire enterprise and streamlines remediation efforts to quickly reduce their risk.
CyberArk (NASDAQ: CYBR), the global leader in identity security, today announced Identity Bridge, an endpoint identity security capability that will support identity and privilege sprawl reduction on Linux machines. Identity Bridge will enable organisations to authenticate to Linux systems using centralised accounts, minimising dependence on outdated authentication methods. This helps modernise Identity and Access Management (IAM) without leaving Linux environments behind.
The 2025 Australian Open delivered a tournament of surprises, breaking attendance records through an expanded strategy designed to appeal beyond traditional tennis fans. Meltwater, a global leader in social and media intelligence and data analytics, reported a significant uptick in engagement, with the tournament attracting 2.63 million mentions and 28.6 million engagements—up from 2.24 million mentions in 2024.
Magnite (NASDAQ: MGNI), the largest independent sell-side advertising company, is working with Sky New Zealand to power programmatic advertising on Sky’s premium live and on-demand sports streaming platform, Sky Sport Now. Following the recent launch of digital advertising on Sky Sport Now, buyers will have programmatic access to the platform’s high-value live sports inventory for the first time through Magnite.
Seagate Technology Holdings plc (NASDAQ: STX), an innovator of mass capacity data storage, today announced shipments of Exos M hard drive samples to select customers in industry-leading capacities up to 36 terabytes (TB). Based on Mozaic 3+, the company’s breakthrough heat-assisted magnetic recording (HAMR) technology platform, Exos M delivers unprecedented storage scale for large-scale data centre deployments.
