CyberArk (NASDAQ: CYBR), the global leader in identity security, today announced the launch of FuzzyAI, a cutting-edge open-source framework that has jailbroken every tested AI model. Fuzzy AI helps organisations identify and address AI model vulnerabilities, like guardrail bypassing and harmful output generation, in cloud-hosted and in-house AI models. FuzzyAI’s fully extensible framework is available as open-source software on CyberArk Labs’ GitHub Page.
Magnite (NASDAQ: MGNI), the largest independent sell-side advertising company, and LG Ad Solutions, a leader in connected TV (CTV) and cross-screen advertising, announced a renewal of their global relationship, spanning APAC, North America, and EMEA. The partnership achieved substantial growth over the past two years which saw LG Ad Solutions’ programmatic spend grow 103% on the Magnite Streaming SSP.
DoubleVerify (DV), the leading software platform for digital media measurement, data, and analytics, today announced the launch of its Generative Artificial Intelligence (GenAI) Website Avoidance & Detection solution. This innovative offering helps advertisers navigate the risks posed by low-quality, AI-generated content and protect their brand reputation online.
CyberArk (NASDAQ: CYBR), the global leader in identity security, today released the results of new employee research that reveals that many common employee data access behaviors are putting organisations at risk. It found that while Australian employees are generally more compliant with cybersecurity policies than other countries, more than 60% still admit to bypassing policies for convenience, and 33% use the same log in credentials for both personal and workplace applications and services.
IAB Australia is inviting up and coming industry talent with less than 10 years’ experience in the digital advertising industry to apply now for the next round of its mentoring program. The Mentorship Program, which has launched in 2019 by the IAB Executive Tech Council, is regarded as the industry’s preeminent professional development and mentoring program and has supported more than 450 mentees to date.
McDonald’s and OMD New Zealand are leading the way for responsible data-led media, becoming the first advertiser in New Zealand to fully implement InfoSum’s data cleanroom solution.
Australia continues to assert itself as a leader in digital engagement, ranking among the top nations worldwide for consumer willingness to pay for premium digital content. New insights from the Digital 2024 - October Digital Statshot report reveals that Australia is in the top 5 globally and the highest in Asia Pacific for digital content purchases.
Online advertising expenditure has increased 12.1 % year-on-year according to data released today in the IAB Australia Internet Advertising Revenue Report prepared by PwC Australia. Total advertising expenditure for the quarter ended 30th September 2024 was $4.2bn, with robust growth in video, classifieds, search & directories and audio.
impact.com, the world’s leading partnership management platform, has announced the appointment of Emma-Jayne (EJ) Owens as Senior Director, Community and Enablement for the Asia-Pacific and Japan (APJ) region.
IAB Australia has outlined its intention to strengthen its resolve to ensure responsible frameworks are in place to meet marketer, consumer and Government expectations through 2025, while also exploring new market needs and dynamics. The details are included in the IAB Australia Annual Report, which was released today at the inaugural IAB Australia Leadership Summit. The Report also includes an overview of the last year’s activities, including education, talent and mentoring programs, industry events and the work of the seven councils and seven working groups.
Glance, the world’s leading smart lock screen platform today unveiled the Glance Smart Lock Screen Trends Report Indonesia 2024, highlighting “glancing” as a digital phenomenon in Indonesia, the world’s fourth-largest smartphone market. The report developed in collaboration with Mindshare and covering data from January to September 2024, shows that over 30 million Indonesian users are now interacting with Glance for personalized content and experiences. In just nine months, users have collectively recorded more than 117 billion glances* and 2 billion taps, underscoring Glance’s seamless integration into the daily lives of Indonesian users.
CyberArk (NASDAQ: CYBR), the global leader in identity security, today announced a high-impact partnership with leading cloud security provider Wiz. The two companies are joining forces to enable customers to strengthen their multi-cloud security posture with best-in-class visibility and control over privileged human and machine access, without impacting the speed and scale of cloud development. A central component of the partnership is an integration between the CyberArk Identity Security Platform and the Wiz Cloud Security Platform, available to customers immediately.
IAB Australia’s Ad Effectiveness Council has today released a research synthesis, “Elevating brands through multi-channel excellence”. The paper, which is a collaborative effort of the members of the council, provides evidence for marketers of why multi-channel advertising campaigns are more effective at delivering business outcomes and offers guidance for creating and measuring successful multi-channel campaigns.
DoubleVerify (“DV”) (NYSE: DV), the leading software platform for digital media measurement, data, and analytics, today announced the launch of DV Attention for Publishers. This innovative solution sets a new standard in the industry for performance measurement and optimisation, empowering publishers with detailed, actionable insights to maximise the value of their inventory.
Magnite (NASDAQ: MGNI), the largest independent sell-side advertising company, was recognised with the highest score in the current offering category of the ten vendors evaluated in The Forrester Wave™: Sell-Side Platforms, Q4 2024 report. The report, authored by Forrester Senior Analyst Mo Allibhai, cites Magnite’s strength in streaming channels and demand facilitation expertise. In addition, Magnite received Forrester’s highest rating possible in 18 criteria, including Innovation, Desktop & Mobile Display, Open Standards & Transparency, Inventory Quality, and Deployment, Training & Ongoing Support.
DoubleVerify (“DV”) (NYSE: DV), the leading software platform for digital media measurement, data and analytics, today announced an expanded integration with Snap to offer brand safety and suitability measurement. With this release, global advertisers can independently authenticate campaign quality and protect brand reputation within Snap’s engaging, user-generated platform.
Meltwater, a leading global provider of media, social, and consumer intelligence, today announces a new strategic partnership with Cyabra, whose AI shields companies and government agencies from dis- and misinformation by uncovering fake profiles, harmful narratives, and GenAI content.
InMobi Advertising, a leading provider of marketing and monetisation technologies that help businesses fuel growth, has been named a “Strong Performer" in The Forrester Wave™: Sell-Side Platforms, Q4 2024. The report, issued today by Forrester, identifies the InMobi Exchange as a “mobile must-have.”
Qualys, a leading provider of disruptive cloud-based IT, security and compliance solutions, today announced that its multi-tenant Qualys Cloud Platform was successfully assessed at the ‘PROTECTED’ level by the Infosec Registered Assessors Program (IRAP), an initiative by the Australian Signals Directorate (ASD). This achievement demonstrates that Qualys has met some of the highest security standards set by the Australian government for handling customers’ sensitive data.
Meltwater, a leading global provider of media, social, and consumer intelligence, today announced expanded partnerships with two of the world’s largest social platforms, X and Reddit. These strategic collaborations will significantly enhance Meltwater's media intelligence offerings, providing customers with unparalleled access to diverse and authentic conversations happening online.
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