Leading Out-of-Home media company JCDecaux is growing its airport portfolio after winning a competitive tender for Adelaide (AAL) and Parafield Airports. The company has been appointed exclusive advertising partner of all in-terminal and roadside opportunities, across both airport precincts.
Steve O’Connor, CEO, JCDecaux said: “JCDecaux has many long-term relationships with airports across Australia and New Zealand, as well as across the world. Securing the in-terminal and on-airport assets at Adelaide Airport, expands on our roadside billboard portfolio that we have held with AAL for many years. This win uniquely positions JCDecaux to deliver a seamless customer experience throughout Adelaide Airport connecting with travelers at every touchpoint of their airport terminal journey.
“Joining our ANZ AIRPORT portfolio including Perth, Sydney, Auckland, Christchurch and Queenstown, JCDeacaux AIRPORT provides an unrivalled airport advertising network that can offer national and trans-Tasman solutions to advertisers.”
Adelaide Airport Managing Director, Brenton Cox, said: “We’re excited to team up with JCDecaux as our airport precincts continue to grow in terms of both passenger numbers and on-airport business development.
“Both Adelaide and Parafield airports sit in prime locations, offering excellent brand connectivity with advertisers’ key markets, while our recently expanded domestic and international terminal offers prime space to reach domestic and international audiences.”
The deal includes a full refresh of the assets in the terminal and three new Digital Large Format external billboards.
Programmatic trading will be enabled through VIOOH, the leading global digital out-of-home marketplace. Brands will be able to reach new and relevant audience segments, which can be qualified and quantified with JCDecaux’s proprietary Airport Audience Measurement system, AAM. Developed by JCDecaux’s global data division, AAM is the first international audience measurement system for the airport industry offering advertisers and agencies a standard metric throughout the world.
Renowned for its innovative, quality airport presence, JCDecaux is the number one airport advertising company globally, representing 154 airports worldwide.
The new contract commences in May 2023.
This tender win comes off the back of JCDecaux’s recent competitive tender win for Perth Airport earlier this year.
ENDS
About JCDecaux
JCDecaux is the number one out-of-home media company worldwide, with more than 1 million advertising panels in more than 80 countries and more than 13,000 employees. Incorporated in 1964 in France, JCDecaux was listed on the Paris Stock Exchange in 2001. JCDecaux has been providing high quality, architecturally designed street furniture in Australia since 1997. Its Australian and New Zealand businesses includes 40,000 assets spanning airports, rail, transit, static and digital billboards.
Key figures
2022 revenue: €3,317m (a)
N°1 Out-of-Home Media company worldwide
A daily audience of more than 850 million people in more than 80 countries
957,706 advertising panels worldwide
Present in 3,518 cities with more than 10,000 inhabitants
10,720 employees
JCDecaux is listed on the Eurolist of Euronext Paris and is part of the Euronext 100 and Euronext Family Business indexes
JCDecaux is recognised for its extra-financial performance in the FTSE4Good (3.6/5), CDP (A Leadership), MSCI (AA) and has achieved Platinum Medal status from EcoVadis
1st Out-of-Home Media company to join the RE100 (committed to 100% renewable energy)
Leader in self-service bike rental scheme: pioneer in eco-friendly mobility
N°1 worldwide in street furniture (530,143 advertising panels)
N°1 worldwide in transport advertising with 154 airports and 215 contracts in metros, buses, trains and tramways (340,753 advertising panels)
N°1 in Europe for billboards (72,611 advertising panels)
N°1 in outdoor advertising in Europe (596,831 advertising panels)
N°1 in outdoor advertising in Asia-Pacific (232,268 advertising panels)
N°1 in outdoor advertising in Latin America (64,893 advertising panels)
N°1 in outdoor advertising in Africa (20,808 advertising panels)
N°1 in outdoor advertising in the Middle East (14,177 advertising panels)