Leading Out-of-Home media company JCDecaux is launching Australia’s first programmatic digital Out-of-Home award. The JCDecaux PROGRAMMATIC Campaign of the Year Award is being introduced to celebrate brands that are driving the industry forward by developing strategic, creative and innovative programmatic digital Out-of-Home campaigns.
The first-of-its-kind award will be judged by five pre-eminent Out-of-Home and digital experts: Steve O’Connor, CEO of JCDecaux Australia and New Zealand; Elizabeth McIntyre, CEO of the Outdoor Media Association; Gai Le Roy, CEO of IAB Australia, Joe Lunn, Head of Media APAC at Uber and former Chairman of the MFA Awards; and Dorota Karc, Head of Programmatic at WallDecaux Germany, a thought-leader in programmatic Digital-Out-of-Home.
Brad Palmer, National Programmatic Director, JCDecaux Australia, said: “We’ve created the JCDecaux PROGRAMMATIC Campaign of the Year Award to encourage Australian buyers to push the boundaries in this rapidly evolving category. Increasingly, brands are taking advantage of the heightened flexibility, targeting opportunities, and data capabilities that programmatic digital Out-of-Home offers. We hope this new award will serve to recognise current best practice and inspire future innovation across the entire Out-of-Home industry.”
In Australia, programmatic trading represents around four percent of Digital-Out-of-Home revenue. In more mature markets across Europe and the US, the programmatic penetration can be as high as 30 percent for some media owners. According to the OMA, Digital Out-of-Home revenue represents 68.1 percent of total revenue which provides the perfect platform for widespread programmatic adoption.
Elizabeth McIntyre, CEO of the Outdoor Media Association, and a judge for award said: “Programmatic digital Out-of-Home is poised for exponential growth. The JCDecaux PROGRAMMATIC Campaign of the Year Award will help to raise awareness and understanding amongst brands and their agencies of the exceptional results programmatic digital Out-of-Home can produce without having to sacrifice creative excellence.”
Gai Le Roy, CEO of IAB Australia said: “The growth of the programmatic DOOH market is an exciting opportunity for advertisers to access an amazing range of Out-of-Home inventory options with the smarts and flexibility of programmatic buying. The JCDecaux Programmatic Campaign on the Year is a fantastic initiative that will recognise the power of campaigns that combine inspiring creative along with data driven targeting.”
The award is open to campaigns in market between 1st January – 31st December 2023. Entries must be submitted by the Media Agency, Trading Desk, Direct Advertiser or DSP as a managed service that planned and transacted the campaign. The campaign must have allocated a minimum 25 percent share of the overall programmatic Out-of-Home budget to JCDecaux inventory and delivered greater than or equal to three million impressions across the JCDecaux programmatic Out-of-Home network.
Winners will be announced 27th February 2024 and will receive a luxury travel package worth $5,000. For more information on the award, please visit https://www.jcdecaux.com.au/jcdecaux-programmatic to download the entry kit.
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About JCDecaux
JCDecaux is the number one out-of-home media company worldwide, with more than 1 million advertising panels in more than 80 countries and more than 13,000 employees. Incorporated in 1964 in France, JCDecaux was listed on the Paris Stock Exchange in 2001. JCDecaux has been providing high quality, architecturally designed street furniture in Australia since 1997. Its Australian and New Zealand businesses includes 40,000 assets spanning airports, rail, transit, static and digital billboards.
Key figures
2022 revenue: €3,317m (a)
N°1 Out-of-Home Media company worldwide
A daily audience of more than 850 million people in more than 80 countries
957,706 advertising panels worldwide
Present in 3,518 cities with more than 10,000 inhabitants
10,720 employees
JCDecaux is listed on the Eurolist of Euronext Paris and is part of the Euronext 100 and Euronext Family Business indexes
JCDecaux is recognised for its extra-financial performance in the FTSE4Good (3.6/5), CDP (A Leadership), MSCI (AA) and has achieved Platinum Medal status from EcoVadis
1st Out-of-Home Media company to join the RE100 (committed to 100% renewable energy)
Leader in self-service bike rental scheme: pioneer in eco-friendly mobility
N°1 worldwide in street furniture (530,143 advertising panels)
N°1 worldwide in transport advertising with 154 airports and 215 contracts in metros, buses, trains and tramways (340,753 advertising panels)
N°1 in Europe for billboards (72,611 advertising panels)
N°1 in outdoor advertising in Europe (596,831 advertising panels)
N°1 in outdoor advertising in Asia-Pacific (232,268 advertising panels)
N°1 in outdoor advertising in Latin America (64,893 advertising panels)
N°1 in outdoor advertising in Africa (20,808 advertising panels)
N°1 in outdoor advertising in the Middle East (14,177 advertising panels)