Leading Out-of-Home media company JCDecaux New Zealand is continuing to expand its footprint with the growth of its high-impact, digital portrait SMARTFRAME network across Auckland, Wellington and Christchurch.
Mike Watkins, Country Head, JCDecaux New Zealand, said: “Our SMARTFRAME network is growing due to industry demand, with the significant expansion providing advertisers the ability to reach volumes of valuable audience segments at high frequency. This format is unique to JCDecaux, measuring 3.1m by 4.8m, with screens strategically located for optimal advertising impact. Combined they deliver 7.8 million connections during a two-week campaign.”
The JCDecaux SMARTFRAME network launched in 2019 with five screens around Auckland CBD. It’s now grown to 20 screens, including Wellington and Christchurch, with plans to more than double the size of the network to reach a total of 50 panels by the end of 2023. Six screens were added in Auckland last year to create a network of 14 frames, each positioned in high dwell locations, ring-fencing the CBD. Three in Wellington and three in Christchurch are located on high traffic, main arterials for city access and exits.
Also new to the network is JCDecaux New Zealand’s first SMARTFRAME MAX, which is being debuted at Taranaki Street in Wellington this month. At an impressive 4.2m x 6.4m, the frame is 80 percent bigger than a standard SMARTFRAME screen. This prime screen delivers advertisers long lead-in viewing and high dwell times. An additional SMARTFRAME MAX will be launched in 2023 in Auckland as part of the roll out of the additional 30 frames.
JCDecaux SMARTFRAME supports programmatic trading and allows flexibility in creative messaging, giving advertisers the opportunity to run messages that are reactive, tactical and location specific to increase consumer engagement and relevance. The sites are an ideal solution for advertisers with a preference for portrait orientation and are designed for ease of creative supply. At close to 9:16, standard digital ratio, brands can easily extend digital campaigns to SMARTFRAME panels without having to recreate digital assets. This means they provide a strong creative bridge between digital advertising campaigns and are an effective priming media for brands with a strong digital conversion funnel.
ENDS
About JCDecaux
JCDecaux is the number one out-of-home media company worldwide, with more than 1 million advertising panels in more than 80 countries and more than 13,000 employees. Incorporated in 1964 in France, JCDecaux was listed on the Paris Stock Exchange in 2001. JCDecaux has been providing high quality, architecturally designed street furniture in Australia since 1997. Its Australian and New Zealand businesses includes 40,000 assets spanning airports, rail, transit, static and digital billboards.
Key figures
2021 revenue: €2,745m (a)
N°1 Out-of-Home Media company worldwide
A daily audience of more than 850 million people in more than 80 countries
957,706 advertising panels worldwide
Present in 3,518 cities with more than 10,000 inhabitants
10,720 employees
JCDecaux is listed on the Eurolist of Euronext Paris and is part of the Euronext 100 and Euronext Family Business indexes
JCDecaux is recognised for its extra-financial performance in the FTSE4Good (4.2/5), CDP (A Leadership), MSCI (AAA) and has achieved Gold Medal status from EcoVadis
1st Out-of-Home Media company to join the RE100 (committed to 100% renewable energy)
Leader in self-service bike rental scheme: pioneer in eco-friendly mobility
N°1 worldwide in street furniture (530,143 advertising panels)
N°1 worldwide in transport advertising with 154 airports and 215 contracts in metros, buses, trains and tramways (340,753 advertising panels)
N°1 in Europe for billboards (72,611 advertising panels)
N°1 in outdoor advertising in Europe (596,831 advertising panels)
N°1 in outdoor advertising in Asia-Pacific (232,268 advertising panels)
N°1 in outdoor advertising in Latin America (64,893 advertising panels)
N°1 in outdoor advertising in Africa (20,808 advertising panels)
N°1 in outdoor advertising in the Middle East (14,177 advertising panels)