Leading Out-of-Home media company JCDecaux announced a seven-year partnership with Westpac unveiling the Westpac Walk, a brand-new multi-asset destination in Sydney Trains’ walk-through tunnel between Wynyard Train Station and Barangaroo. This is the first time the walk-through is being used as an Out-of-Home branding and community communication opportunity since construction was completed in 2018.
Max Eburne, Chief Commercial Officer, JCDecaux, said: “This is the first partnership of its kind where JCDecaux has commercially transformed an iconic landmark for the benefit of the brands we partner with, the community and our contract partners. Our long-term partnership with Westpac offers an unparalleled opportunity for them to engage with the community”.
This 180m long walkway connects Wynyard Station – one of Sydney’s busiest morning commuter stations - to the Western CBD and Barangaroo. The tunnel has the capacity to accommodate around 20,000 pedestrians passing through every hour. Westpac Walk connects with desirable audiences including those traveling, working and living in the city.
Ben White, National Director, Customer Growth, said: “We’re delighted to further strengthen our relationship with Westpac. A unique part of our partnership is the community connection and content Westpac are displaying. In this busy 24/7 pedestrian area, the uniquely shaped digital large format assets will display bespoke community messaging for fifty per cent of the total display time. Westpac will curate a variety of social interest or community focused content, such as information on special events, sports news and updates, local events, sustainability, environmental projects, and public artworks initiatives. This architecturally designed environment also provides a unique opportunity for effective, long-term brand connection for Westpac.”
Westpac will display their bespoke community content and advertising for 75 per cent of the total share of time on the Westpac Walk assets, inclusive of all finance category exclusivity.
The remaining 25 per cent share of time is committed to another partner Dyson, up until 2024. It showcases the depth of their product offering and connects customers to their flagship store on George Street, Sydney.
ENDS
About JCDecaux
JCDecaux is the number one out-of-home media company worldwide, with more than 1 million advertising panels in more than 80 countries and more than 13,000 employees. Incorporated in 1964 in France, JCDecaux was listed on the Paris Stock Exchange in 2001. JCDecaux has been providing high quality, architecturally designed street furniture in Australia since 1997. Its Australian and New Zealand businesses includes 40,000 assets spanning airports, rail, transit, static and digital billboards.
Key figures
2022 revenue: €3,317m (a)
N°1 Out-of-Home Media company worldwide
A daily audience of more than 850 million people in more than 80 countries
957,706 advertising panels worldwide
Present in 3,518 cities with more than 10,000 inhabitants
10,720 employees
JCDecaux is listed on the Eurolist of Euronext Paris and is part of the Euronext 100 and Euronext Family Business indexes
JCDecaux is recognised for its extra-financial performance in the FTSE4Good (3.6/5), CDP (A Leadership), MSCI (AA) and has achieved Platinum Medal status from EcoVadis
1st Out-of-Home Media company to join the RE100 (committed to 100% renewable energy)
Leader in self-service bike rental scheme: pioneer in eco-friendly mobility
N°1 worldwide in street furniture (530,143 advertising panels)
N°1 worldwide in transport advertising with 154 airports and 215 contracts in metros, buses, trains and tramways (340,753 advertising panels)
N°1 in Europe for billboards (72,611 advertising panels)
N°1 in outdoor advertising in Europe (596,831 advertising panels)
N°1 in outdoor advertising in Asia-Pacific (232,268 advertising panels)
N°1 in outdoor advertising in Latin America (64,893 advertising panels)
N°1 in outdoor advertising in Africa (20,808 advertising panels)
N°1 in outdoor advertising in the Middle East (14,177 advertising panels)