Leading Out-of-Home media company JCDecaux New Zealand has unveiled its new world-class wrap-around Digital Large Format screen at Manukau Road, Auckland – The Continental.
Mike Watkins, Country Head, JCDecaux New Zealand, said, “This iconic, architecturally designed digital build is one of the most distinctive assets in the country. It is a prime example of our business development strategy in action, to focus on acquiring and digitising New Zealand’s most impactful sites to deliver more effective campaigns for our advertising partners.
“We are the only media company in New Zealand developing Out-of-Home digital screens of this scale and complexity, and look forward to delivering exceptional results for brands at this landmark location.”
The Continental, located at the busy intersection of Broadway, St Marks, Great South and Manukau Roads in central Auckland, is strategically positioned in proximity to several premium car dealerships, as well as Newmarket’s renowned retail shopping and dining precinct, to create amplified influence for advertisers. The Continental delivers exceptional reach through Calibre with over 450,000 gross contacts a week. The audience segments fulfilled are valuable and broad.
Spanning an impressive 72 square metres (24m x 3m), and maximising impact of its high-profile location, the screen has a bespoke bullnose design which allows for a seamless corner transition, delivering a step-change in creative opportunities. It also supports programmatic trading, allowing for flexibility and the opportunity to run messages that are reactive, tactical and location specific.
With long lead-in viewing and high dwell times, this state-of-the-art new Digital Large Format site is set to become one of JCDecaux New Zealand’s most sought-after panels.
*Source: Calibre
ENDS
About JCDecaux
JCDecaux is the number one out-of-home media company worldwide, with more than 1 million advertising panels in more than 80 countries and more than 13,000 employees. Incorporated in 1964 in France, JCDecaux was listed on the Paris Stock Exchange in 2001. JCDecaux has been providing high quality, architecturally designed street furniture in Australia since 1997. Its Australian and New Zealand businesses includes 40,000 assets spanning airports, rail, transit, static and digital billboards.
Key figures
2022 revenue: €3,317m (a)
N°1 Out-of-Home Media company worldwide
A daily audience of more than 850 million people in more than 80 countries
957,706 advertising panels worldwide
Present in 3,518 cities with more than 10,000 inhabitants
10,720 employees
JCDecaux is listed on the Eurolist of Euronext Paris and is part of the Euronext 100 and Euronext Family Business indexes
JCDecaux is recognised for its extra-financial performance in the FTSE4Good (3.6/5), CDP (A Leadership), MSCI (AA) and has achieved Platinum Medal status from EcoVadis
1st Out-of-Home Media company to join the RE100 (committed to 100% renewable energy)
Leader in self-service bike rental scheme: pioneer in eco-friendly mobility
N°1 worldwide in street furniture (530,143 advertising panels)
N°1 worldwide in transport advertising with 154 airports and 215 contracts in metros, buses, trains and tramways (340,753 advertising panels)
N°1 in Europe for billboards (72,611 advertising panels)
N°1 in outdoor advertising in Europe (596,831 advertising panels)
N°1 in outdoor advertising in Asia-Pacific (232,268 advertising panels)
N°1 in outdoor advertising in Latin America (64,893 advertising panels)
N°1 in outdoor advertising in Africa (20,808 advertising panels)
N°1 in outdoor advertising in the Middle East (14,177 advertising panels)
(a) Adjusted revenue