Scope3, the pioneer of data-led solutions to decarbonise media and advertising, today launched universal access to the industry emissions data in the Scope3 platform, providing greater visibility into the carbon footprint of the digital advertising ecosystem. This launch represents a significant departure from the industry’s previously fragmented approach to decarbonisation.
IAB Australia has expanded its industry education offerings with the launch of a new foundational industry training program. The first two modules, Foundations of Digital Audio Buying and Foundations of Programmatic DOOH Buying are available now, free of charge to all in the industry. Two Retail Media modules will launch next month, with modules focused on Understanding Digital Ad Fraud and Data to be released later in the year.
Seagate Technology Holdings plc (NASDAQ: STX), a world leader in mass data storage infrastructure solutions, today announced the new Exos® CORVAULT™ 5U84 at the International Broadcasting Convention (IBC) 2023. The new mass storage system helps media and entertainment (M&E) organisations reduce their carbon emissions and operating costs by keeping drives in service for longer, underpinning Seagate’s sustainability mission. IBC also honored Seagate by naming it as a Social Impact Award finalist in the Environment and Sustainability category for its pioneering circularity program.
InMobi, a leading provider of content, monetisation and marketing technologies that help businesses fuel growth, today announced its strategic partnership with Ad Net Zero, the climate action program with the mission to accelerate the decarbonisation of the advertising industry. This collaboration underscores InMobi's resolute commitment to sustainability, aligning with Ad Net Zero's mission to revolutionise the advertising landscape through decarbonisation initiatives spanning ad production, distribution, and publication.
Magnite (NASDAQ: MGNI), the world’s largest independent sell-side advertising company, today announced a global partnership with Scope3 to make carbon emissions data available across Magnite’s extensive omnichannel inventory. As a result, advertisers will be able to assess their carbon emissions and align their sustainability goals with their campaign performance.
DoubleVerify (“DV”) (NYSE: DV), a leading software platform for digital media measurement, data and analytics, today released a report entitled: "Raising the Bar in APAC: How Media Quality and Performance Drive Outcomes". The report, developed in conjunction with WARC, explores the impact of media quality and attention metrics on driving performance for advertisers in APAC. The report found that 91% of Asia-Pacific (APAC) marketers agree that measuring media quality is important, 98% use ad verification tools and more than half are confident in measuring that quality. Despite this, of surveyed marketers, only 17% evaluate media across the four key metrics of fraud, brand safety, viewability and ensuring the ads were served in the intended geography. On top of this, one in three marketers only use verification tools on an ad hoc basis.
CyberArk (NASDAQ: CYBR), the identity security company, today announced it has been named a Leader in the 2023 Gartner® Magic Quadrant™ for Privileged Access Management1. CyberArk is recognised in this report for the fifth consecutive time. Additionally, CyberArk is the only vendor positioned as a Leader in both Gartner Magic Quadrant Privileged Access Management (PAM) and Access Management2 reports.
Leading Out-of-Home media company JCDecaux and news platform The Daily Aus have partnered to inform Australians on the upcoming Indigenous Voice to Parliament referendum.
The education campaign “Be a voice, not an echo”, empowers audiences to make an informed decision when they vote on October 14.
CyberArk (NASDAQ: CYBR), the identity security company, today announced details of its new Artificial Intelligence Center of Excellence. Drawing upon years of utilising artificial intelligence (AI) and machine learning (ML) technology across the CyberArk Identity Security Platform, CyberArk is expanding R&D and product development resources to advance the use of generative AI to improve security for its more than 8,000 customers worldwide.
Leading Out-of-Home media company JCDecaux has added sixteen new Large Format sites to its growing national network across Sydney, Melbourne, Brisbane, and Adelaide.
Sam Noble, National Product Director, Large Format, JCDecaux Australia, said: “Large Format offers brands the opportunity to create the type of head-turning moments that engage a large national audience at scale. Our expanded network will deliver even more opportunities for brands to leverage key locations and main arterials to drive coverage, viewability and impact.”
After significant growth in peak pandemic years, Australian consumer online retail spending has stabilised according to the Australian Ecommerce Report 2023 which was released today by IAB Australia and Pureprofile. The report found that 67% of consumers reporting convenience is still the number one reason for purchasing online, however with recent rises in the costs of living, the report also found consumers are increasingly focusing on discounts, loyalty programs and seeking price comparisons to minimise unexpected price increases when they shop online.
The local Australian online advertising market reached $14.2 billion for the financial year ending 30th June 2023 according to the IAB Australia Online Advertising Expenditure Report (OAER) prepared by PwC. All categories recorded growth despite challenging economic conditions and a strong comparative period which included the Summer and Winter Olympics and a federal election. However, overall growth slowed to 1.8% year-on-year, compared to the 22% year-on-year growth recorded in FY 2022.
Leading Out-of-Home media company JCDecaux has announced the appointment of leading industry veteran Phil Eastwood as the new General Manager New Zealand.
Andrew Hines, Chief Operating Officer of JCDecaux ANZ, said: “With an extensive background in the Out-of-Home advertising industry and a proven track record of success, Eastwood brings a wealth of experience and expertise to JCDecaux. He will be responsible for driving the company’s strategic vision and continued growth and success in the local market.
Meltwater, a global leader in media intelligence and data analytics, today announced the appointment of Allen Bradley as the Regional Sales Director for Sydney and Jeff Piniros as the new Sales Development Director APAC.
Qualys, Inc. (NASDAQ: QLYS), a pioneer and leading provider of disruptive cloud-based IT, security and compliance solutions, today announced the publication of its inaugural Environmental, Social, and Governance (ESG) Report, showcasing its robust adherence to responsible business practices and sustainable operations.
Leading Out-of-Home media company JCDecaux has partnered with Samsung and their media agency Chep, that sees the tech giant take JCDecaux hero site ‘Broadway & George’ exclusively for 12 months as part of a multi-format campaign.
InMobi, a leading provider of content monetisation and marketing technologies that help businesses fuel growth, has announced the acquisition of Quantcast Choice, a consent management platform (CMP) designed to help publishers seamlessly align with the rapidly changing global privacy regulations. This strategic acquisition reinforces InMobi's commitment to bolstering its privacy management platform for mobile app and web publishers, empowering them to navigate the dynamic and intricate privacy landscape.
Gaming is emerging as a core channel for youth engagement with TotallyAwesome’s annual Youth-First Digital Insights research released today finding social via gaming is fast becoming the choice for Australian Gen Alpha (4 - 18). According to the research, Gen Alpha’s use of social media has declined an average of 8% over the past 12 months and they are instead turning to gaming platforms to socialise. The report notes 50% of teens now game so they can play with their friends and 46% game because it makes them feel more connected with their friends.
Hosted by IAB Australia and UnLtd, the world premiere of “Addy Lala and the MOOD Tea Thieves” will be held at the Seymour Centre in Sydney on 5th December. It will tell the tale of a poor young media sales rep, Addy, struggling to meet targets. One day Addy overhears a group of peers with a magic phrase that may just change his chances of success.
Starfield players in Australia and New Zealand can now explore the depths of gaming – and open space – while making Constellation proud. Seagate Technology Holdings plc (NASDAQ: STX) today announced the company’s Starfield Special Edition Game Drive and Game Hub for Xbox will now be available for pre-order from August 18 in Australia and New Zealand, taking Seagate’s popular line of storage for gamers to the next level. The new external hard drives deliver speed and high capacity to make the Xbox gamer’s journey through the universe unforgettable.
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