Sure, our industry has perfected the art of drinking rosé, entering awards, and writing humble brag posts on LinkedIn but can we pull together to put on a good old fashioned festive panto? Yes, we can!
Hosted by IAB Australia and UnLtd, the world premiere of “Addy Lala and the MOOD Tea Thieves” will be held at the Seymour Centre in Sydney on 5th December. It will tell the tale of a poor young media sales rep, Addy, struggling to meet targets. One day Addy overhears a group of peers with a magic phrase that may just change his chances of success.
The production will have all the hallmarks of a classic pantomime with lush costumes, cameos from well-loved and known ad market celebrities and a humorous look at our industry and the themes of 2023.
All profits from the production will go to UnLtd to help young people in need. Chris Freel (CEO of UnLtd) and Gai Le Roy (CEO of IAB Australia) are the people behind the initiative and co-producers of the show.
Those interested in getting involved are encouraged to submit expressions of interest for a range of specialist roles including production manager, sound & musical director, costume designer and the lead role of Addy.
Tickets will go on sale in coming weeks.
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About the Interactive Advertising Bureau
As an independent industry association with more than 170 members in Australia and nearly 9,000 globally spanning media owners, publishers, technology companies, agencies, and advertisers, IAB works to align industry stakeholders to develop solutions for the issues faced by the market and develop standards that are integral to the operation of digital advertising.
As one of 47 IAB offices globally, the role of the IAB is to support sustainable and diverse investment in digital advertising across all platforms in Australia as well as demonstrating to marketers and agencies the many ways digital advertising can deliver on business objectives.
About UnLtd
UnLtd is a social purpose organisation connecting the media, marketing and creative industry with charities working with at-risk children and young people. Its purpose is to ensure every young person has the opportunity to fulfil their potential.
UnLtd believes every young person has something to offer. It also believes the media, marketing and creative industry and its people have the potential to use their financial and cultural influence to create significant social change.