Leading Out-of-Home media company JCDecaux today announced changes to the New Zealand business.
Mike Watkins has decided to step down as Country Head of New Zealand and depart from the business. Mike led the New Zealand team since 2016 (including prior to JCDecaux’s acquisition of APN in 2018).
Leading Out-of-Home media company JCDecaux is launching Australia’s first programmatic digital Out-of-Home award. The JCDecaux PROGRAMMATIC Campaign of the Year Award is being introduced to celebrate brands that are driving the industry forward by developing strategic, creative and innovative programmatic digital Out-of-Home campaigns.
Qualys, Inc. (NASDAQ: QLYS), a pioneer and leading provider of disruptive cloud-based IT, security and compliance solutions, today announced it is opening up its award winning risk management platform to AppSec teams to bring their own detections to assess, prioritise and remediate the risk associated with first-party software and its embedded open-source components.
Magnite (NASDAQ: MGNI), the world’s largest independent sell-side advertising company, released its latest research study, “Streaming TV’s New Era: How Ads Are Powering Streaming’s Future in Australia.” The study finds 65% of TV viewers watch ad-supported streaming in the country and the effectiveness of TV advertising, including streaming, drives a high level of trust and recall. Among ad-supported viewers, 83% trust the ads they see within TV and streaming services, compared to 58% of social media users who trust ads, including video ads, within social. In addition, 57% of ad-supported streamers remember ads the most within TV (including streaming services).
Magnite (NASDAQ:MGNI), the world’s largest independent sell-side advertising company, has announced that Yael Milbank has been appointed to the newly created role of Managing Director, Australia and New Zealand. Yael brings over 20 years of experience across both markets to the role, including at TVNZ and TradeMe, where he led sales teams and owned senior internal and external relationships, before joining Magnite in 2016. In his seven years as Magnite’s Managing Director, New Zealand, Yael worked closely with broadcasters and publishers to ensure that their complex needs were met through strong product adoption, best-in-class technology, and unrivaled service levels.
DoubleVerify (“DV”) (NYSE: DV), a leading software platform for digital media measurement, data and analytics, today announced that it has entered into an agreement to acquire Scibids Technology SAS (“Scibids”), a global leader in AI-powered digital campaign optimisation. The acquisition of Scibids is a cash and stock transaction valued at $125 million, with additional potential consideration based on certain performance metrics. The transaction is anticipated to close in the third quarter (the “Acquisition”).
Leading Out-of-Home media company JCDecaux New Zealand has switched on its 26th SMARTFRAME in its national network, the first and only digital Out-of-Home site to reach audiences heading to western suburbs such as New Lynn, Blockhouse Bay, Titirangi, Huia, and Laingholm, as well as the western beaches.
The Debate Club, known as a safe place for people to explore controversial topics in advertising, is extending its reach, launching into Melbourne with a new Debate Club for Purpose series. It will also host an IAB Australia endorsed Advertising Debate Club event at AdWeek APAC in Sydney.
DoubleVerify (“DV”) (NYSE: DV), a leading software platform for digital media measurement, data and analytics, announced an expansion of its quality solutions with Google’s Ads Data Hub for Measurement Partners, enabling media measurement and helping maximise advertiser performance on YouTube Shorts, Masthead and In-feed Video formats. The release leverages DV’s technology to help advertisers on YouTube Shorts ensure their video ads are viewable, by a human being and are safe from Fraud/Invalid Traffic (“IVT”).
CyberArk (NASDAQ: CYBR), the identity security company, today announced that CyberArk Endpoint Privilege Manager will be featured in the Lenovo™ (HKSE: 992) (ADR: LNVGY) ThinkShield security portfolio. Lenovo customers will be able to benefit from CyberArk’s SaaS-based solution, which enables organisations to implement foundational endpoint security controls. These controls aim to block and contain potential cyber attacks on the endpoint and enforce least privilege to help reduce the risk of information being stolen or encrypted and held for ransom.
Scope3, the leading provider of emissions data for the advertising industry, has unveiled its latest State of Sustainable Advertising report. This quarter’s report provides updated industry benchmarks and a more comprehensive estimate of digital ad emissions. Developments from the last report include refinements to the Scope3 emissions model and expansion of the data set to include more countries and channels.
Seagate Technology Holdings plc (NASDAQ: STX) today introduced the next generation of SSD technology to its lineup, the FireCuda® 540. The PCIe Gen5 NVMe SSD delivers unparalleled performance to gamers, creators, and tech enthusiasts – adding the fastest speeds and endurance to the company’s line of PC storage products.
CyberArk (NASDAQ: CYBR), the identity security company, today announced the release of its latest Environmental, Social and Governance (ESG) report. CyberArk’s approach to ESG and sustainability is grounded in its commitment to its people, core values, communities and the environment, and to integrating the principles of ESG into the company’s operations and strategic decision making.
The Australian digital advertising and ad tech industry job vacancy rates have dropped from 11.8% in July 2022 to just 4.5% in July 2023 according to the IAB Australia- 2023 Industry Talent Report released today. Demand for entry level employees has also plummeted from 27% of job openings to just 14%, with organisations instead seeking more experienced and commercially driven leaders. The vast majority of open roles are currently for sales managers and sales strategists, with companies focusing on driving revenue and seeking ways to stand out from their competitors.
Leading Out-of-Home media company JCDecaux Australia has partnered with Universal Pictures Australia on behalf of Warner Bros., and Essence Mediacom, to launch ‘Paint Australia Barbie Pink!’, a captivating campaign designed to transform the nation into a vibrant and unforgettable celebration of Barbie, the biggest and pinkest movie event of the year.
Qualys, Inc (NASDAQ: QLYS), a pioneer and leading provider of disruptive cloud-based IT, security, and compliance solutions, announced Dino DiMarino has been appointed as Chief Revenue Officer (CRO). In this role, Dino will be responsible for leading the global sales and partner organisations along with all aspects of revenue performance focusing on delivering sustainable customer value and business outcomes.
impact.com, the world’s leading partnership management platform, today announced the launch of impact.com / creator, an influencer marketing platform that allows advertisers to discover, create, manage and scale full-funnel influencer marketing programs from a single interface. The new technology simplifies and improves the user experience for both brands and creators.
Magnite (Nasdaq: MGNI), the world’s largest independent omni-channel sell side advertising company, has been chosen by Foxtel Media to enable programmatic advertising on ad-supported streaming service, BINGE Basic. As the initial exclusive programmatic launch partner, Magnite will provide advertisers with access to BINGE Basic’s premium inventory across connected TV (CTV) and over-the-top (OTT) platforms.
Leading Out-of-Home media company JCDecaux has appointed Alexandra Heaven as Head of ESG for both Australia and New Zealand. In this newly created senior leadership position, Alexandra will be responsible for delivering on the local execution of JCDecaux’s global Environmental, Social and Governance (ESG) 2030 strategy.
Leading Out-of-Home company JCDecaux New Zealand, has released its latest research report, "Gen Z: The In Real Life Opportunity." This comprehensive study provides New Zealand brands and marketers with invaluable insights into effectively connecting with the increasingly influential Gen Z consumer segment.
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