Increased visibility into digital advertising’s carbon emissions will align the industry, drive reduction, and be a catalyst for change
Scope3, the pioneer of data-led solutions to decarbonise media and advertising, today launched universal access to the industry emissions data in the Scope3 platform, providing greater visibility into the carbon footprint of the digital advertising ecosystem. This launch represents a significant departure from the industry’s previously fragmented approach to decarbonisation.
Engineered to account for the highly complex and interconnected digital ad ecosystem, the Scope3 platform centralises sustainability data, and visualises the millions of metric tons of carbon output emitted into the earth’s atmosphere every year from digital advertising. It also exposes opportunities that exist to decrease industry’s impact on the climate crisis by employing the same dataset to measure emissions and drive industry-wide decarbonisation.
“The first step to tackling rising carbon emissions is ensuring the industry has access to concise and reliable measurement. We need to have a full understanding of the problems created by the digital advertising supply chain in order to identify the most impactful opportunities for reduction,” said Anne Coghlan, COO and Co-Founder, Scope3. “By putting insights into the hands of everyone, there’s no excuse for inaction. Only through this kind of collaborative effort can we drive systemic change to rebuild toward a more ethical, responsible, and sustainable internet.”
With a simple search on the platform, anyone can explore carbon emissions metrics for millions of digital media properties, including inventory across web domains, mobile apps, and connected TV devices. In the Scope3 platform, users can:
Access digital media property reports featuring emissions metrics by channel and region
Track carbon emissions changes over time across online media properties
Explore detailed supply path maps for digital properties and companies within the media value chain
Create customised lists to monitor emissions on specific digital media properties
View comparative ranking metrics across the industry and/or peer sets
The data visualised in the platform is powered by the Scope3 emissions model, which provides the most granular and accurate measurement of emissions in digital advertising. Built using Scope3’s open-source methodology, the model also sits at the core of every one of its emissions reduction solutions and research insights papers.
About Scope3
Scope3 is on a mission to decarbonise media and advertising.
Scope3 makes it easy for everyone in the advertising ecosystem to visualise, measure, and reduce their carbon emissions. This is made possible with Scope3’s first-of-its-kind emissions model developed from open-source methodology to precisely measure the complex and interconnected advertising ecosystem. The model sits at the core of Scope3’s collaborative sustainability platform and every emissions reduction solution offered by the company, including Climate Shield and Green Media Products (GMPs).
Scope3 is a Public Benefit Corporation with a global team of researchers, technologists, and digital advertising pioneers distributed across North America, Europe, and APAC, tackling the biggest challenge of our generation: the climate crisis. Learn more at scope3.com.