JCDecaux New Zealand has released the results of its latest IRIS audience research, which reveals consumers are scrutinising FMCG spend as the cost of living rises and household budgets are put under pressure.
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Leading Out-of-Home media company JCDecaux New Zealand today announced the appointment of Mike Brown to the role of Account Director – Direct. Mike brings over two decades of outdoor media sales experience to JCDecaux to further strengthen its growing direct sales team.
Leading Out-of-Home media company JCDecaux today announced that it has received official carbonzero certification through Toitū Envirocare for both its business, and its products and services.
Leading Out-of-Home media company JCDecaux today announced that Reconciliation Australia has formally endorsed the company’s first Reflect Reconciliation Action Plan (RAP) seeing JCDecaux take its first step in cementing its commitment to meaningful reconciliation efforts in Australia.
Leading Out-of-Home media company JCDecaux today announced the official launch of e-learning course JCDecaux ACADEMY, an industry-first, market-leading, supplier-agnostic program, designed to foster understanding and awareness of the power of Digital Out-of-Home advertising.
Leading Out-of-Home media company JCDecaux has won a tender for Queensland Rail which will see it significantly expand its current portfolio, retaining existing formats and adding new digital assets and locations across Australia’s second largest state.
Leading Out-of-Home media company JCDecaux will remain as the exclusive street furniture provider for North Sydney Council after winning an expanded tender that significantly increases its digital presence in one of Sydney’s most affluent locations.
TVNZ, New Zealand’s state-owned commercially funded broadcaster, is the first brand to run a roadside programmatic campaign across JCDecaux New Zealand’s roadside Digital Large format network. The campaign is running via Dentsu, Hivestack and VIOOH.
Leading Out-of-Home media company JCDecaux today announced it has launched programmatic trading and a new audience measurement system at Sydney Airport. The introduction of programmatic trading and Airport Audience Measurement (AAM), JCDecaux’s proprietary airport audience measurement system, is a first in Australia and gives advertisers the ability to enhance engagement with airport travellers by delivering more relevant and timely campaigns.