Leading Out-of-Home media company JCDecaux today announced that Reconciliation Australia has formally endorsed the company’s first Reflect Reconciliation Action Plan (RAP) seeing JCDecaux take its first step in cementing its commitment to meaningful reconciliation efforts in Australia.
Steve O’Connor, CEO of JCDecaux Australia and New Zealand, said: “JCDecaux’s purpose is to connect brands with communities across our network through Australia, we acknowledge our work is on lands that Australia’s First Nations peoples have been living on for millennia. We began our RAP journey 12 months ago to formalise our commitment to reconciliation in Australia and set the foundation for our diversity and inclusion strategy. We are thrilled to receive accreditation from Reconciliation Australia and look forward to the next phase of our journey which will see us take practical actions within our organisation as well as with our industry, to help advance meaningful reconciliation.”
Karen Mundine, CEO of Reconciliation Australia said: “Reconciliation Australia welcomes JCDecaux to the Reconciliation Action Plan (RAP) program with the formal endorsement of its inaugural Reflect RAP.
“JCDecaux joins a network of more than 1,100 corporate, government, and not-for-profit organisations that have made a formal commitment to reconciliation through the RAP program.”
CEO Steve O’Connor as executive sponsor alongside members of the JCDecaux RAP employee committee, are championing several targeted initiatives focused on education, diversity and engagement with employees, partners, and the industry, as well as by leveraging JCDecaux’s nationwide out-of-home network to support Aboriginal and Torres Strait Islander initiatives.
As part of JCDecaux’s inaugural RAP, 17-year-old contemporary Indigenous artist Brooke Sutton from the Kalkadoon people from the Mount Isa area in Queensland, was commissioned to create a bespoke piece of art to reflect JCDecaux’s story. In Brooke’s piece she weaves in the story of the history of JCDecaux starting in France in 1964 through to the present day, with art symbolising people at the heart of the business and JCDecaux’s purpose of connecting brands with communities enriching urban life.
JCDecaux’s Reflect RAP is available here.
ENDS
Notes to editors
JCDecaux joins a network of approximately 1,100 corporate, government, and not-for-profit organisations who have received accreditation for their RAP. The RAP scheme was introduced in 2006 to provide a framework for organisations to leverage their structures and diverse spheres of influence to support the national reconciliation movement. There are four RAP types — Reflect, Innovate, Stretch and Elevate – to allow for continuous development. JCDecaux’s Reflect RAP is designed to lay the foundations for future RAPs and reconciliation initiatives.
Image use
Media outlets are welcome to use the artwork in related stories if they provide credit to the artist Brooke Sutton.
About JCDecaux
JCDecaux is the number one out-of-home media company worldwide, with more than 1 million advertising panels in more than 80 countries and more than 13,000 employees. For FY19, JCDecaux reported revenue of approximately €3,890 million. Incorporated in 1964 in France, JCDecaux was listed on the Paris Stock Exchange in 2001. JCDecaux has been providing high quality, architecturally designed street furniture in Australia since 1997. Its Australian and New Zealand businesses includes 40,000 assets spanning airports, rail, transit, static and digital billboards.
Key figures
2020 revenue: €2,312m – 9M 2021 revenue: €1,789m
N°1 Out-of-Home Media company worldwide
A daily audience of more than 840 million people in more than 80 countries
964,760 advertising panels worldwide
Present in 3,670 cities with more than 10,000 inhabitants
10,230 employees
JCDecaux is listed on the Eurolist of Euronext Paris and is part of the Euronext 100 and Euronext Family Business indexes
JCDecaux is recognised for its extra-financial performance in the CDP (A-List), FTSE4Good (4.6/5) and MSCI (AAA) rankings
1st Out-of-Home Media company to join the RE100 (committed to 100% renewable energy)
Leader in self-service bike rental scheme: pioneer in eco-friendly mobility
N°1 worldwide in street furniture (489,500 advertising panels)
N°1 worldwide in transport advertising with 156 airports and 249 contracts in metros, buses, trains and tramways (329,790 advertising panels)
N°1 in Europe for billboards (129,970 advertising panels)
N°1 in outdoor advertising in Europe (615,530 advertising panels)
N°1 in outdoor advertising in Asia-Pacific (216,590 advertising panels)
N°1 in outdoor advertising in Latin America (66,120 advertising panels)
N°1 in outdoor advertising in Africa (22,500 advertising panels)
N°1 in outdoor advertising in the Middle East (15,350 advertising panels)