TVNZ, New Zealand’s state-owned commercially funded broadcaster, is the first brand to run a roadside programmatic campaign across JCDecaux New Zealand’s roadside Digital Large format network. The campaign is running via Dentsu, Hivestack and VIOOH.
Kurt Malcolm, Trading and Innovations Director at JCDecaux, said, “Since announcing the availability of programmatic trading across our entire Digital Large Format portfolio in February, we’ve received significant interest from brands and their agencies who are keen to leverage the flexibility and measurability programmatic trading affords. We’re delighted that the iconic TVNZ has become the first brand in New Zealand to formally launch JCDecaux’s valuable new programmatic offer.”
TVNZ’s launch campaign is running for three weeks in six main metro markets -Auckland, Wellington, Christchurch, Dunedin, Hamilton and Bay of Plenty - across 35 Digital Large Format sites to promote the new series of BAFTA and EMMY award-winning TV drama ‘Killing Eve’.
James Brook, Senior Programmatic Account Manager at Dentsu commented, “JCDecaux's roadside availability of programmatic Out-of-Home is a massive value-add for us and our adoption of the format. It brings more premium inventory and scale to this rapidly growing channel. We are looking forward to utilising roadside on briefs moving forward.”
JCDecaux’s roadside programmatic offering is in partnership with VIOOH, the leading global digital Out-of-Home (DOOH) marketplace. VIOOH is currently integrated with 35 DSPs globally, including Vistar, Yahoo and Hivestack – with more integrations in this market planned for the coming months, including The Trade Desk.
Targeting was applied to direct the buy to index higher with Female TV Drama and Fashionista’s via Hivestack’s Lifesight audience segments as these traits were identified by TVNZ as their core viewership for the show.
Hivestack’s NZ Sales Director, Ash Houghton added, "We are excited to help launch JCDecaux’s roadside programmatic offer to our buyers on the Hivestack DSP. The ability to target audiences on the most established roadside network at the click of a button is truly exciting. This represents a great step forward for programmatic outdoor."
JCDecaux New Zealand can now trade 100 per cent of its digital inventory programmatically.
ENDS
About JCDecaux
JCDecaux is the number one out-of-home media company worldwide, with more than 1 million advertising panels in more than 80 countries and more than 13,000 employees. For FY19, JCDecaux reported revenue of approximately €3,890 million. Incorporated in 1964 in France, JCDecaux was listed on the Paris Stock Exchange in 2001. JCDecaux has been providing high quality, architecturally designed street furniture in Australia since 1997. Its Australian and New Zealand businesses includes 40,000 assets spanning airports, rail, transit, static and digital billboards.
Key Figures for JCDecaux
2020 revenue: €2,312m
Present in 3,890 cities with more than 10,000 inhabitants
A daily audience of more than 890 million people in more than 80 countries
13,210 employees
Leader in self-service bike rental scheme: pioneer in eco-friendly mobility
1st Out-of-Home Media company to join the RE100 (committed to 100% renewable energy)
JCDecaux is listed on the Eurolist of Euronext Paris and is part of the Euronext 100 and Euronext Family Business indexes
JCDecaux is recognised for its extra-financial performance in the FTSE4Good, MSCI and CDP (Climate Change) rankings
1,061,630 advertising panels worldwide
N°1 worldwide in street furniture (517,800 advertising panels)
N°1 worldwide in transport advertising with more than 160 airports and 270 contracts in metros, buses, trains and tramways (379,970 advertising panels)
N°1 in Europe for billboards (136,750 advertising panels)
N°1 in outdoor advertising in Europe (636,620 advertising panels)
N°1 in outdoor advertising in Asia-Pacific (260,700 advertising panels)
N°1 in outdoor advertising in Latin America (69,490 advertising panels)
N°1 in outdoor advertising in Africa (22,760 advertising panels)
N°1 in outdoor advertising in the Middle East (15,510 advertising panels)
About VIOOH
VIOOH is a leading global digital out of home marketplace. Launched in 2018 and with headquarters in London, VIOOH’s platform connects buyers and sellers in a premium marketplace, making OOH easily accessible.
Financially backed by the world’s number one out of home company JCDecaux, and led by a team of digital OOH and programmatic tech experts, VIOOH is pioneering the transformation of the OOH sector, championing its role in enhancing omni-channel digital campaigns through the use of programmatic capabilities and data. VIOOH currently trades programmatically in 15 markets, with more to follow.
For more information about VIOOH, please visit www.viooh.com