Leading Out-of-Home media company JCDecaux today announced the official launch of e-learning course JCDecaux ACADEMY, an industry-first, market-leading, supplier-agnostic program, designed to foster understanding and awareness of the power of Digital Out-of-Home advertising.
Max Eburne, JCDecaux Chief Commercial Officer, said: “Digital Out-of-Home has exploded in Australia over the last 12 months, with digital revenues accounting for almost 60 per cent of total Out-of-Home revenue. However, whilst media owners have invested billions of dollars in converting analogue (paper) sites to digital screens, campaigns are often executed in an analogue manner. This means the channel isn’t being used to its fullest potential, with value being left on the table for brands and their agencies. The JCDecaux Academy aims to change this by educating and upskilling the wider industry.”
Technology advancements has made it easier than ever for brands to adapt and extend their digital online campaign into Digital Out-of-Home, as well as enhance targeting opportunities; and verify and measure results.
Essie Wake, JCDecaux Chief Marketing Officer, said: “As the industry's favourite brand-building media becomes more digital, targeted and addressable, we wanted to share everything media agencies and marketers need to know now, to stay ahead of the curve and fully leverage the promise of the Digital Out-of-Home channel in 2022. And it won’t take an age to complete either - it’s ten concise modules, made up of bite-sized 15-minute videos, jam packed with great real-life examples, case studies and takeouts from Australia and across the globe.”
The free course covers subjects including:
media planning in today’s world;
public and private media;
how to make a creative impact with Digital Out-of-Home;
identifying and enhancing the Digital Out-of-Home journey;
creating digital audiences outdoors;
programmatic trading; and
eporting, verification, measurement and optimisation.
JCDecaux ACADEMY has launched with a marketing campaign featuring different characters to showcase its relevance for all industry professionals looking to tackle data-led targeting, understand creative nuance or seek new strategic solutions. To register, visit https://www.jcdecaux.com.au/academy
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About JCDecaux
JCDecaux is the number one out-of-home media company worldwide, with around 1 million advertising panels in more than 80 countries and more than 13,000 employees. Incorporated in 1964 in France, JCDecaux was listed on the Paris Stock Exchange in 2001. JCDecaux has been providing high quality, architecturally designed street furniture in Australia since 1997. Its Australian and New Zealand businesses includes 40,000 assets spanning airports, rail, transit, static and digital billboards.
Key Figures for JCDecaux
o 2021 revenue: €2,745m (adjusted revenue)
o N°1 Out-of-Home Media company worldwide
o A daily audience of more than 840 million people in more than 80 countries, 964,760 advertising panels worldwide
o Present in 3,670 cities with more than 10,000 inhabitants
o 10,230 employees
o JCDecaux is listed on the Eurolist of Euronext Paris and is part of the Euronext 100 and Euronext Family Business indexes
o JCDecaux is recognised for its extra-financial performance in the FTSE4Good (4.6/5) and CDP (A Leadership) rankings, and has obtained the MSCI AAA score for the 4th year in a row
o 1st Out-of-Home Media company to join the RE100 (committed to 100% renewable energy)
o Leader in self-service bike rental scheme: pioneer in eco-friendly mobility
o N°1 worldwide in street furniture (489,500 advertising panels)
o N°1 worldwide in transport advertising with 156 airports and 249 contracts in metros, buses, trains and tramways (329,790 advertising panels)
o N°1 in Europe for billboards (129,970 advertising panels); N°1 in outdoor advertising in Europe (615,530 advertising panels); N°1 in outdoor advertising in Asia-Pacific (216,590 advertising panels); N°1 in outdoor advertising in Latin America (66,120 advertising panels); N°1 in outdoor advertising in Africa (22,500 advertising panels); N°1 in outdoor advertising in the Middle East (15,350 advertising panels)