CyberArk (NASDAQ: CYBR), The identity security company, today announced that it has earned the Trusted Cloud Provider trustmark from the Cloud Security Alliance (CSA), the world’s leading organisation dedicated to defining and raising awareness of best practices to help ensure a secure cloud computing environment. The Trusted Cloud Provider trustmark helps organisations to identify providers that have invested to achieve the highest standards of cloud security in their product offerings.
DoubleVerify has launched The Power of Media Quality – How APAC Marketers Can Leverage Media Quality for Better Advertising ROI, an educational guide for APAC marketers on media quality.
Retail media advertising is on the rise in Australia, but agencies and marketers are looking for agreement and guidance on measurement and standards according to IAB Australia’s Retail Media State of the Nation 2024 Report released today. The Report found that over the last 18 months, 37% of retail media investors spent a significant amount of their media and marketing budget in retail media, up from 26% in 2023. It also identified the most important driver of investment for agencies and marketers as the ability to reach shoppers at the point of purchase, followed by the opportunity to leverage the benefits of retailer first-party data.
The Australian digital advertising and ad tech industry job vacancy saw a slight uptick from 4.5% in to 4.6% in 2024. Yet, according to the IAB – 2024 Industry Talent Report released today, redundancies across the sector which reduced the population base means there are fewer available jobs compared to 2023.
Australia’s female athletes have lit up social media feeds worldwide as well as dominated the Olympics medal podium at the Paris Olympics according to data from Meltwater, a global leader in media, social and consumer intelligence. In doing so they’ve laid out a clear case of their value for potentially lucrative sponsorship deals ahead of other members of the contingent. Meanwhile, Olympic sponsors Samsung, Coca Cola and Toyota have secured the greatest interest online across both reach and engagement.
IAB Australia announced today that Lachlan Brahe, General Manager of Retail Media at Cashrewards, has been appointed as the inaugural Chair of its Retail Media Council effective immediately. The Council, which was founded in 2023, helps set standards, educates and drives collaboration across the retail media industry.
Leading health and wellbeing company, Fitness & Lifestyle Group (FLG) has launched a new affiliate partnership marketing program in Australia in collaboration with the leading partnership management platform, impact.com.
Online shopping has firmly established its place in the ANZ retail landscape, with 83% of Australian online shoppers and 77% of NZ online shoppers shopping online every month. The data, which comes from the Australian and New Zealand Ecommerce Report 2024 was released today by IAB Australia and Pureprofile, also found that value seeking is top of mind, with an increase in the number of shoppers prioritising lower prices and discounts and 62% switching products and brands to find cheaper alternatives.
CyberArk (NASDAQ: CYBR), the identity security company, today announced that SAP Enterprise Cloud Services (ECS) will implement CyberArk to secure privileged and sensitive access to their cloud services with zero standing privileges, protecting client data and allowing for easier auditing.
IAB Australia today announced that Vanya Mariani, Commercial Director – Media for Carsales has been appointed Chair of the IAB Australia Board, while Andrew Brain, Director Data & Growth at Seven West Media has been appointed Deputy Chair. Rebecca Costello will also join the IAB Board as the new representative for The Guardian, while Suzie Cardwell joins as the new board representative for Nine.
According to the Qualys 2024 Midyear Threat Landscape Review:
The number of reported Common Vulnerabilities and Exposures (CVEs) rose by 30% in the last year to 22,254. These numbers reflect rising software complexity and the broader use of technology, necessitating advanced and dynamic vulnerability management strategies to mitigate evolving cybersecurity threats.
Older CVE vulnerabilities are the main focus for bad actors with a 10% increase in the weaponisation of known CVEs. This is a stark reminder that cybersecurity is not just about staying ahead but also about not falling behind.
1% of CVE vulnerabilities identified this year have been weaponised. While this is a very small fraction, it accounts for the most severe threats that are being actively exploited through ransomware, threat actors, malware or confirmed wild exploitation instances.
There has been an increased focus on exploiting public-facing applications for initial access and using remote services for lateral movement within networks.
Qualys, Inc. (NASDAQ: QLYS), a leading provider of disruptive cloud-based IT, security and compliance solutions announced it is expanding its portfolio with Qualys TotalAI, designed to address the growing challenges and risks associated with securing generative AI and large language model (LLM) applications. The solution will be showcased at Black Hat 2024 (booth #1320).
Magnite (NASDAQ: MGNI), the world’s largest independent sell-side advertising company, today introduced automated wrapper management within Demand Manager to help publishers grow revenue and increase efficiency. Built on Prebid technology, Demand Manager gives publishers the yield management tools, reporting insights, and data enrichment connections that align with publishers’ business strategies and goals. Using machine learning, the feature finds the optimal configurations in a publisher’s Prebid Wrapper per impression and has the potential to enhance billions of settings to improve performance. Ranker saw a 5% increase in spend after implementing the automated wrapper management feature.
impact.com, the world’s leading partnership management platform, today announced the launch of impact.com/advocate, a customisable customer referral marketing solution that empowers brands to engage their customers effectively with tailored offers.
Qualys, Inc. (NASDAQ: QLYS), a leading provider of disruptive cloud-based IT, security and compliance solutions, is unveiling TruRisk Eliminate at Black Hat 2024. Qualys TruRisk Eliminate is a comprehensive remediation solution that extends beyond patching to help organisations further reduce risk. It provides additional innovative remediation methods when patching isn't feasible. This approach uses patchless patching, targeted isolation, and other mitigation strategies to ensure robust protection.
InfoSum, the world’s leading data collaboration platform, today announced its long-tenured Chief Operating Officer, Lauren Wetzel, as the company’s new Chief Executive Officer.
Pivotus is the first Australian independent media agency to partner with Scope3, the collaborative sustainability company decarbonising media and advertising. The partnership allows Pivotus to use Scope3’s Collaborative Sustainability Platform (CSP), including its new Media Reporting product to deliver unmatched accuracy in measuring and reporting advertising emissions for its clients, leading with the University of Tasmania.
Digital video advertising investment across all screens (mobile, desktop and CTV) is now a significant or regular part of marketing activity for 92% of respondents according to IAB Australia’s Video Advertising State of the Nation Report. The report, which was released today, also found the frequency of using connected TV advertising has increased over the last year and for the first time more respondents have connected TV as a significant part of advertising activity (55%) than mobile (46%) or computer (47%).
SailPoint Technologies, Inc., a leader in unified identity security for enterprises, today announced that SailPoint Connectivity, a key component of the unified SailPoint Atlas platform, now supports connectivity for more than 1,100 enterprise applications and 20,000 custom applications. SailPoint Connectivity allows customers to extend, connect, and integrate core identity security capabilities with the critical business applications they use every day, all under a single identity umbrella. This is essential in jumpstarting identity security time-to-value.
Seagate Technology Holdings plc (NASDAQ: STX), a leading innovator of mass-capacity data storage, today named Futoshi Niizuma as its vice president for Asia-Pacific and Japan sales. In this role, he will oversee the company’s sales and technical support activities across the region.
T:+61 (2) 8905 0995 PO Box 181, Cammeray NSW 2060
info@einsteinz.com.au
