Meltwater, a global leader in media, social and consumer intelligence, today unveiled its latest innovations as part of its annual Mid-Year Release. With its marquee release, Meltwater aims to reinvent the way that communications and marketing professionals interact with data through the new Meltwater Copilot, developed as part of a market-making collaboration between Meltwater and Microsoft.
DoubleVerify ("DV"), the leading software platform for digital media measurement, data, and analytics, today revealed findings from its Global Insights Report demonstrating a relationship between high-quality digital advertising environments and reduced carbon emissions.
With less than a month to go until the Olympics start, is interest in the big event from Australia starting to ramp up? With just over 200 of the expected 500-strong Australian squad announced across 20 sports, you’d expect ardent sports fans to be getting in on the action. So, who is lifting the nation and who is getting into the spirit?
DoubleVerify ("DV"), the leading software platform for digital media measurement, data, and analytics, today announced the launch of the DV Transparency Centre. This new educational portal is designed to augment understanding and trust in media verification by providing greater insight and clarity into DV's technology and measurement solutions. The launch highlights DV's commitment to driving industry education at one of the world's most prestigious gatherings of marketing and online advertising leaders.
DoubleVerify ("DV"), the leading software platform for digital media measurement, data, and analytics, today released its DV Global Insights: 2024 Trends Report. The report employs DV technology to comprehensively analyse media quality and performance trends from more than one trillion impressions from over 2,000 brands across APAC, EMEA, LATAM, and North America. It delves into critical industry topics, including the expansive role of Artificial Intelligence (AI) in transforming media and advertising risks and opportunities, the rapid increase in Made for Advertising (MFA) content, the rise of Retail Media Networks (RMNs) with specialised inventory, and how responsible media buying contributes to reducing carbon emissions.
IAB Australia has issued a strong warning about Made for Advertising (MFA) sites, asking the Australian advertising industry to take the issue more seriously and work collaboratively to minimise ad spends on these sites as well as with any associated participants. To assist understanding of the issue, the IAB Executive Tech Council has issued a Made for Advertising guidance paper with clear definitions and recommendations.
SailPoint Technologies, Inc., a leader in unified identity security for enterprises, unveiled a series of new features and capabilities in its Data Access Security and Non-Employee Risk Management offerings within SailPoint Identity Security Cloud. Updates to these add-on capabilities offer customers increased visibility and security across all varieties of identity types and their access to critical data, enabling a strong enterprise-class identity security program.
SailPoint Technologies, Inc., a leader in unified identity security for enterprises, launches innovative AI-powered application onboarding capability. This new capability will be seamlessly integrated into SailPoint Identity Security Cloud and will simplify the process of integrating critical business applications. By automating the onboarding process, SailPoint will simultaneously be delivering faster time to value, critical security of business applications and improving the user experience.
DoubleVerify (“DV”) (NYSE: DV), the leading software platform for digital media measurement, data and analytics, today announced an expanded partnership with Pinterest to offer brand safety and suitability measurement. With this release, global advertisers can independently authenticate campaign quality and help protect brand reputation within this engaging, user-generated online media environment.
Meltwater, a global leader in social and media intelligence and data analytics, has continued to cement its growth globally and in ANZ with the announcement of a deepening of its relationship with Microsoft, the addition of two global senior executives and its partnership with The Walkley Foundation. These developments all further the company’s commitment to innovation, focus on helping customers harness data in real-time to unlock their competitive edge and customer centricity.
LiveRamp and Magnite, the world’s largest independent sell-side advertising company, today announced a global integration to enable the world’s largest publishers and advertisers to leverage omnichannel addressability across Magnite’s CTV SSP, Magnite Streaming. This integration builds on existing support of LiveRamp’s privacy-centric identifier, RampID, within Magnite DV+.
DoubleVerify (“DV”) (NYSE: DV), the leading software platform for digital media measurement, data, and analytics, has announced the global availability of the industry’s first comprehensive media authentication offering on Reddit. This release makes available to Reddit advertisers the DV Authentic Ad® – a proprietary metric that offers advertisers an additional layer of trusted, third-party transparency into campaign delivery in a brand suitable environment, within the intended geography – on their Reddit ads.
The IAB Australia Video Council has released its Connected TV Handbook to assist marketers and agencies better understand the market. The Handbook, which was first published in 2020, has been updated to explore the opportunities for advertising through data and personalisation, provide a framework for measurement, outline planning considerations and elements of creativity, and also includes an update on IAB Tech Lab Standards and an introduction to the Advanced TV product roadmap.
Scope3, the collaborative sustainability platform leading the decarbonisation of media and advertising, today announced the launch of Media Reporting, the industry’s first always-on reporting tool for brands and media buyers to measure ad emissions and reduce waste across their digital ad campaigns.
SailPoint Technologies, Inc., a leader in unified identity security for enterprises, has announced a new offering on its Atlas platform, SailPoint Risk Connectors. As part of its Atlas platform, SailPoint Risk Connectors makes it easier for organisations to make informed access decisions based on an identity’s third-party risk scores. Speed is essential to risk mitigation, especially in the context of delivering secure access to critical data and applications for all enterprise identities today, and SailPoint Risk Connectors is designed to help organisations act quickly if an identity’s risk level changes.
Online advertising expenditure has increased 9.3% year-on-year according to data released today in the IAB Australia Online Advertising Expenditure Report (OAER) prepared by PwC Australia. Total advertising expenditure for the quarter ended 31st March 2024 reached $3.746bn despite a 4.2% softening in spend from the preceding quarter, in line with seasonal trends.
DoubleVerify ("DV"), a leading software platform for digital media measurement, data, and analytics, today announced a preview of findings from its eighth annual Global Insights Report, which analyses media quality and performance trends across more than one trillion impressions from over 2,000 brands in 100 markets. The proprietary research uncovered the opportunities of and challenges for retail media networks, which continue to gain popularity with their rich consumer data and ability to reach audiences at the point of purchase, especially as cookie deprecation approaches.
CyberArk (NASDAQ: CYBR), the identity security company, today announced at its annual conference, CyberArk IMPACT 24, new enhancements across its Identity Security Platform. Driven by AI and Identity Threat Detection and Response (ITDR), the new functionality enables organizations to apply the right level of privilege controls to every identity, while providing a consistent customer experience for CyberArk administrators and end users.
CyberArk (NASDAQ: CYBR), the identity security company, today announced at its annual conference, CyberArk IMPACT 24, the availability of CyberArk CORA AI, a new set of AI-powered capabilities that will be embedded across its identity security platform. CORA AI will translate vast numbers of identity data points into insights and enables multi-step actions in natural language, empowering users and their organisations to be more secure, efficient and effective in securing identities – human and machine – with the right level of privilege controls.
CyberArk (NASDAQ: CYBR), the identity security company, today announced it has signed a definitive agreement to acquire Venafi, a leader in machine identity management, from Thoma Bravo. This acquisition will combine Venafi’s best-in-class machine identity management capabilities with CyberArk’s leading identity security capabilities to establish a unified platform for end-to-end machine identity security at enterprise scale.
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