Leading health and wellbeing company, Fitness & Lifestyle Group (FLG) has launched a new affiliate partnership marketing program in Australia in collaboration with the leading partnership management platform, impact.com.
The new program is focused on FLG’s Australian gym brands, Fitness First and Goodlife Health Clubs. They use partnerships to reach an audience of potential new clients by working with a diverse range of partners that are outside of the typical health and fitness sector.
Since the program launched in March 2024, FLG has entered into a number of partnerships with brands such as Compare Club, content sites such as The Urban List, and traditional discount and cashback affiliates like UNiDAYS, Shopback and Cashrewards, and are already seeing an uptick in new members from this partnership activity.
Sara Dunseath, Executive General Manager, Marketing & PR ANZ, at FLG said the ability to automate all aspects of a diverse partnership program across multiple brands from impact.com’s single platform meant they were able to launch the programs with just one dedicated resource.
“Partnership marketing has evolved into a full-funnel customer acquisition channel that can drive brand awareness and equity. With impact.com’s automated partnership management platform, we realised it was possible to effectively scale a partnership program to drive incremental revenue, awareness and consideration. We’re already tapping into a wider network of customers via the impact.com platform and are excited about the possibilities ahead as our programs continue to mature.”
impact.com allows brands and their agencies to automate the entire lifecycle of a partnership program from recruitment, contracting, onboarding, optimisation, payment and reporting across multiple brands, currencies and languages.
According to Adam Furness, APAC Managing Director at impact.com, more brands like FLG are realising the value a modern partnership program can create:
“Increasingly, purchasing decisions are being driven by other people talking about a brand versus how a brand talks about itself. Consequently, partnerships are becoming more important to brands as both a customer acquisition channel and a driver of long-term growth.”
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ABOUT Fitness and Lifestyle Group
Fitness and Lifestyle Group (FLG), is Asia-Pacific’s leading fitness, health and wellness group headquartered in Australia. FLG exists to make a meaningful, positive impact in people’s lives through innovative and diversified health and wellness offerings across physical and digital platforms. FLG's portfolio of globally recognised brands includes Fitness First Australia, Goodlife Health Clubs Australia, CMG Asia, Barry's Bootcamp Asia-Pacific, Jetts Fitness and Zap Fitness 24/7. With over 2385 locations across Australia, New Zealand and South-East Asia, we help over 750,000 members live healthier and more active lives.
Adam Furness, APAC Managing Director at impact.com
Sara Dunseath, Executive General Manager, Marketing & PR ANZ, at FLG
ABOUT impact.com
impact.com is the world’s leading partnership management platform, enabling businesses to easily create, manage, and optimise all types of partnerships to effectively acquire customers. impact.com offers a unified platform that connects brands, publishers, and communities with award-winning products including Performance, for affiliate marketing, Creator, for influencer marketing, and Advocate, a customer referral solution. Customers increasingly trust third-party validation and seek recommendations from trusted sources before making a purchase. impact.com helps brands partner with affiliates, creators, content publishers, customer advocates, other businesses and more, who meet these consumers where they are with authentic commerce content, reviews and recommendations. impact.com supports over 225,000 active and productive partnerships for more than 4,000 of the world’s leading brands including Walmart, Uber, Shopify, Lenovo, L’Oreal, Fanatics and Levi’s. Australian brands include Canva, Virgin Australia, Country Road, Myer, Westpac, Woolworths, Frank Body, Rollie Nation, July Luggage and Merry People. Learn more at www.impact.com.