Pivotus is the first Australian independent media agency to partner with Scope3, the collaborative sustainability company decarbonising media and advertising. The partnership allows Pivotus to use Scope3’s Collaborative Sustainability Platform (CSP), including its new Media Reporting product to deliver unmatched accuracy in measuring and reporting advertising emissions for its clients, leading with the University of Tasmania.
The University of Tasmania is regarded as one of the most sustainable universities in the world, with a commitment to sustainability in its facilities and operations. By working with Scope3’s CSP, Pivotus can help advance the University’s sustainability ambitions.
The University of Tasmania’s Marketing Director, Courtney Geritz, saw immediate results from the partnership, saying: “Leveraging Scope3 products enable our team to live the values of our brand. As the world’s leading university for climate action for three years in a row, it’s an incredible opportunity to contribute to our climate goals by driving carbon reduction of our digital campaigns while simultaneously strengthening the performance of them.
Michael Petersen, Founder and CEO at Pivotus said: "We recognised that the Scope3 offering was a perfect fit to support the University of Tasmania’s requirements to ensure sustainable practices, while also improving campaign results. The deployment has been a dream. We are now looking to next steps and will activate Scope3 across our entire Pivotus digital buying process to ensure accountability across all our campaigns.”
Joanna Georges, Scope3 Head of ANZ commented: “With a growing number of companies making sustainability commitments, we expect that all brands will factor in emissions when they plan and buy media in the future.”
“Our CSP makes carbon emissions data for advertising visible to anyone in the industry, and media buyers, whether they’re a brand marketer or agency representative - regardless of size, region, or other qualifiers - who use Media Reporting in the CSP can instantly understand opportunities to do better for both media performance and the environment.”
Media Reporting is the industry’s first always-on reporting tool for brands and media buyers to measure ad emissions and reduce waste across their digital ad campaigns. With reporting data in hand, brands can take decisive action to lower their carbon footprint using Scope3 powered reduction solutions including Climate Shield, Green Media Products (GMP or GMP+) or Custom Carbon Algorithms.
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About Pivotus
Pivotus helps 'challenger' brands to master their advertising strategy and achieve better results from their media spend.
About Scope3
Scope3 is on a mission to decarbonize media and advertising.
Scope3 makes it easy for everyone in the advertising ecosystem to visualise, measure, and reduce their carbon emissions. This is made possible with Scope3’s first-of-its-kind emissions model developed from open-source methodology to precisely measure the complex and interconnected advertising ecosystem. The model sits at the core of Scope3’s collaborative sustainability platform and every emissions reduction solution offered by the company, including Climate Shield and Green Media Products (GMPs).
Scope3 is a Public Benefit Corporation with a global team of researchers, technologists, and digital advertising pioneers distributed across North America, Europe, and APAC, tackling the biggest challenge of our generation: the climate crisis. Learn more at scope3.com.
About University of Tasmania
Recently named the world's #1 university for climate action for the third year running, the University of Tasmania has risen to number two in the world for sustainable development in the prestigious Times Higher Education Impact Rankings, because of its clear strategy to make a difference for society and the environment.
The rankings assess universities for their impact on society and the environment against the United Nations’ Sustainable Development Goals. Rankings are based on universities’ research, teaching, stewardship, and outreach.
As well as being number one in the world for climate action, the University of Tasmania is also:
Second in the world for life on land
Fifth in the world for life below water
Ninth in the world for good health and wellbeing
Located in Australia’s island state, the University has campuses in three Tasmanian cities, Hobart, Burnie and Launceston, and a specialised campus at Rozelle in Sydney for nursing students.
Specialist institutes include the Australian Maritime College, the Institute of Marine and Antarctic Studies, the Hedberg performing arts centre, and the Menzies Institute for Medical Research, located close to the Royal Hobart Hospital.
The University has been certified carbon neutral since 2016, divested from fossil fuel investments in 2021, preferences investment that helps deliver on the Sustainable Development Goals, has dramatically reduced embodied carbon in new buildings and has committed to reducing gross carbon emissions by a minimum of 50 per cent by 2030 on our 2015 baseline.