Scope3 has appointed Joanna Georges to the newly created position of Head of ANZ as Scope3 ramps up its activity in Australia and New Zealand.
Meltwater, a global leader in media, social and consumer intelligence, today announces new AI-powered product innovations across multiple solutions that allow customers to surface insights, boost efficiency, and generate content.
DoubleVerify (“DV”) (NYSE: DV), a leading software platform for digital media measurement, data and analytics, today released its 2023 Global Insights Report, analysing trends from nearly 5.5 trillion media transactions across over 1,000 customers in nearly 100 countries. The report highlights key digital media quality trends, and demonstrates the need for always-on verification across channels to create the foundation for impactful performance.
CyberArk (NASDAQ: CYBR), the global leader in identity security, announced today that Taiwan-based Gamania Group has implemented the CyberArk Identity Security Platform to strengthen its cybersecurity defenses. Gamania Group’s businesses span payment services, e-commerce, online media, original content and IT and serves over 10 million gamers, customers and employees.
Meltwater, a global leader in media intelligence and data analytics, announced the availability of Meltwater Enterprise Intelligence Suite, a unified, comprehensive offering that provides actionable insights and transformative impact to enterprise clients as the company continues to drive its growth in Australia and the APAC region as the only all-in-one data-as-a-service provider.
Unpacked by Flybuys, the B2B data division of Australia's favourite rewards program, is partnering with InfoSum, the world’s leading data collaboration platform to grow its first-party data capabilities.
Scope3 Brings Always-On Decarbonisation to Brands and Media Buyers with the Launch of Climate Shield
Scope3, the source of truth for supply chain emissions data, unveiled Climate Shield, an industry-first solution providing advertisers with a turnkey way to reduce the carbon footprint of digital advertising by automatically blocking high emissions ad inventory considered ‘climate risk.’ This always-on approach to decarbonisation will drive systemic reduction of carbon emissions from advertising and create a more sustainable ad ecosystem.
IAB Australia has issued a call for speaker submissions for MeasureUp, Australia’s largest measurement conference, which will return for its 7th year on 13th September 2023. Presentations, panel discussions and workshops on topics that explore the science of advertising and media measurement, with either unique research and data insights, or real Australian focused client case studies to provide practical applications for marketers, are welcomed. The deadline for submission is COB 30th June 2022.
DoubleVerify (“DV”) (NYSE: DV), a leading software platform for digital media measurement, data and analytics, announced today the expansion of its performance solutions to include pre-bid attention optimisation segments – enabling brands and agencies to maximise campaign performance at scale by identifying inventory characterised by high attention.
JCDecaux New Zealand has taken the bold step of developing and integrating live Out-of-Home availability into Calibre, New Zealand’s industry wide measurement platform.
DoubleVerify, (“DV”) (NYSE: DV), a leading software platform for digital media measurement, data and analytics, today announced the launch of its first impact report, highlighting the company's progress and investments in climate and sustainability, people, culture and equity, and business ethics and governance goals.
DoubleVerify (“DV”) (NYSE: DV), a leading software platform for digital media measurement, data and analytics, today released findings from its global “Factors That Influence Brand Safety and Suitability” report. The groundbreaking study, conducted in collaboration with Publicis Media and leading brands such as Kraft Heinz, Reckitt and Comcast, is based on responses to ad and content stimuli from over 19,000 participants across 17 countries. The results help advertisers around the world better understand the factors they should consider as they seek a more holistic and nuanced approach to brand safety and suitability.
IAB Australia has launched a Data Collaboration Platforms Explainer to help marketers, tech vendors, agencies and publishers understand the varied capabilities of, and responsible approaches to, data collaboration in digital advertising.
Leading Out-of-Home media company JCDecaux announced a seven-year partnership with Westpac unveiling the Westpac Walk, a brand-new multi-asset destination in Sydney Trains’ walk-through tunnel between Wynyard Train Station and Barangaroo. This is the first time the walk-through is being used as an Out-of-Home branding and community communication opportunity since construction was completed in 2018.
Qualys, Inc. (NASDAQ: QLYS), a pioneer and leading provider of disruptive cloud-based IT, security and compliance solutions, and Cowbell, a leading provider of cyber insurance today announced they are expanding their partnership, adding a real-time attack surface intelligence feed from Qualys' External Attack Surface Management (EASM) to assess customer cyber risk for cyber insurance purposes.
Seagate® Technology Holdings plc (NASDAQ: STX), a world leader in mass-data storage infrastructure solutions, today announced that it is over 50 percent towards its 2030 moonshot goal of powering 100% of its global footprint with renewable energy and that it has extended the life of over one million hard disk drives (HDD) and solid-state drives (SSD) through its refurbishment program in fiscal year 2022 (July 2021 – June 2022).
DoubleVerify (“DV”) (NYSE: DV), a leading software platform for digital media measurement, data and analytics, today announced the appointment of Daniel Slotwiner to Senior Vice President of Attention. In this role, Slotwiner will oversee all attention initiatives at DV including product innovation, go-to-market strategy and commercialisation activities, as well as the development of attention-based industry research and campaign performance insights and recommendations.
The programmatic advertising industry produces more than 215,000 metric tons of carbon emissions in a single month across five leading economies, the equivalent to more than 24 million gallons of gasoline being consumed. That’s according to Scope3’s ‘Q1 2023 State of Sustainable Advertising’ report, providing the most comprehensive data ever compiled on the digital advertising sector’s carbon footprint.
Today, Seagate® Technology Holdings plc (NASDAQ: STX), a world leader in data storage infrastructure solutions, introduced the new Seagate IronWolf ® Pro 22TB conventional magnetic recording (CMR)-based hard disk drive (HDD). The company’s highest capacity CMR HDD, the new drives deliver market-leading capacity, dependability, and powerful performance for multi-user workloads and enterprise RAID solutions.
InMobi, a leading provider of content, monetisation, and marketing technologies, today announced that it has appointed Susannah Llewellyn as VP of Agency Partnerships for Asia Pacific, including Australia and New Zealand. Based in Singapore, she will be responsible for driving InMobi’s strategic growth with key media agency partners and holding companies in the region.