IAB Australia has issued a call for speaker submissions for MeasureUp, Australia’s largest measurement conference, which will return for its 7th year on 13th September 2023. Presentations, panel discussions and workshops on topics that explore the science of advertising and media measurement, with either unique research and data insights, or real Australian focused client case studies to provide practical applications for marketers, are welcomed. The deadline for submission is COB 30th June 2022.
MeasureUp brings together delegates across insights, data, advertising and agency professionals, marketers, academics, and vendors to co-create and influence the future of marketing measurement thinking.
According to Natalie Stanbury, IAB Australia Research Director the changing economic, social, technology and regulatory environments are driving evolution and innovation across advertising practices, formats, creative, metrics, techniques, industry standards and currencies.
“MeasureUp is an opportunity for the industry to showcase its ground-breaking work and evidence-based insights on a range of important topics from cross-media audience and advertising measurement, brand building, attention economy, carbon footprint, creative and context, ecommerce, the impact of retail media and emerging formats, first party data strategies and more.
“We hope that MeasureUp will inspire the industry to adapt to these forces to continue to access critical insight into marketing outcomes,” said Stanbury.
All submissions will be reviewed by the IAB CEO and Director of Research as well as selected members of the IAB Audience Measurement Council and Ad Effectiveness Council.
MeasureUp 2023 will be held on Wednesday, 13th September 2023 at the NSW Teachers Federation Conference Centre in Surry Hills.
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About IAB Australia
The Interactive Advertising Bureau (IAB) Australia Limited www.iabaustralia.com.au is the peak trade association for digital advertising in Australia. It was established in 2005, incorporated in 2010 and is one of over 47 IAB offices globally. IAB globally is the leading trade association for developing digital advertising technical standards and best practice.
Locally there is a financial member base of approximately 150 organisations that includes media owners, platforms, media agencies, advertising technology companies as well marketers. The board has representation from Carsales, Google, Guardian News & Media, Facebook, News Corp Australia, Nine, REA Group, Seven West Media, Simpson Solicitors and Yahoo.
IAB Australia’s charter is to grow sustainable and diverse investment in digital advertising in Australia by supporting the industry in the following ways:
Advocacy
Research & resources
Education and community
Standards
The Charter includes a focus on standards that promote trust, steps to reduce friction in the ad supply chain; and ultimately improve ad experiences for consumers, advertisers, and publishers.