Appsumer by InMobi, a leading performance insights platform for mobile app advertisers, has launched Appsumer Starter, a complimentary automated high-level cross-channel dashboards, and granular reports platform. The globally-available solution automates performance insights for app advertisers who are scaling across the channels they most commonly use—including Meta, Google, Apple Search Ads, TikTok and Snap as well as InMobi.
Qualys, Inc. (NASDAQ: QLYS), a pioneer and leading provider of disruptive cloud-based IT, security and compliance solutions, has expanded its presence in Australia and New Zealand with the appointment of Simon Ractliffe as Regional Vice President and Paul Digby in the newly created role of Channel Director.
TotallyAwesome, Australia’s most advanced digital advertising network for kids, teens, and families, today announced the appointment of Tom Simpson as Non- Executive Chair. The appointment comes just weeks after the company announced that it successfully raised US$10 million in seed funding from Partners for Growth and Yefira Group to invest in product development, onboard sales, data science and machine learning talent; and explore strategic mergers and acquisitions.
Magnite has announced that Priyanka Bajaj is joining as Head of Demand Facilitation in Asia. Priyanka will be responsible for building and leading the Magnite Demand Facilitation team in Asia, with a focus on developing and growing key strategic demand-side relationships with leading media agencies, DSPs and buyers in the region and driving accelerated growth.
With the great power of the hard drive comes the great responsibility to securely store and quickly access data. Inspired by the world of Marvel’s Spider-Man™, Seagate® Technology plc (NASDAQ: STX) today introduced three all-new officially licensed Marvel limited-edition Spider-Man external hard disk drive (HDD) designs in Australia and New Zealand. They join the company’s line of special edition storage devices.
Genetec Inc. (“Genetec”), a leading technology provider of unified security, public safety, operations, and business intelligence solutions, today announced a major new release of its flagship unified security platform, Security Center.
Seagate Technology Holdings plc (NASDAQ: STX), a world leader in mass-data storage infrastructure solutions, today announced its next-generation Exos® X, the advanced storage arrays powered by Seagate’s sixth generation controller architecture. The new Exos X systems feature up to twice the performance of the previous generation and enhanced enterprise-class durability. To help protect the stored data, Exos X systems incorporate ADAPT (Advanced Distributed Autonomic Protection Technology) erasure coding solution with Seagate’s innovative self-healing storage technology ADR (Autonomous Drive Regeneration).
InMobi, a leading provider of content, monetisation, and marketing technologies that help businesses fuel growth, today announced its partnership with Red Planet to offer brands exclusive access to Red Planet Audiences for in-app advertising on the InMobi Exchange. These will be made available through InMobi’s new series of vertical and customised private marketplaces, Curated, by InMobi. Additionally, InMobi has signed a new data partnership with Eyeota and expanded its existing relationship with Experian to make their audiences available on the new private marketplaces across Australia & New Zealand.
The local Australian online advertising market recorded a 22% increase year-on-year to reach $13.9 billion for the financial year ending 30th June 2022 according the IAB Australia Online Advertising Expenditure Report (OAER) prepared by PwC. Fuelled by the Federal Election as well as both the summer and winter Olympics, all categories recorded double digit growth year-on-year, with video advertising peaking at 58% share of general display advertising. However, the data from OAER highlights more modest growth of 10.6% in the June quarter, reflecting market changes and a recalibration of activity.
impact.com, the world’s leading partnership management platform today announced Australia’s largest indie digital marketing agency Sparro, has deployed impact.com to enable its extensive client list to better understand the incremental value of partnership marketing across all of its digital marketing channels.
According to the latest report from research organisation Omdia, Genetec Inc. (“Genetec”), a leading technology provider of unified security, public safety, operations, and business intelligence solutions, has been recognised as the fastest-growing access control software provider in the world for the second year in a row. The report shows Genetec taking market share from other access control vendors and strengthening its number two position globally (up from 4th in 2019). Regionally, Genetec experienced the most organic growth in the Americas and was the fastest-growing software provider in EMEA.
Media owners, platforms, and technology companies are being invited to enter the 2022 IAB Australia MeasureUp Research Awards, designed to showcase quality Australian media research. Winners will be announced and will present their study in person at the IAB’s annual MeasureUp conference on Tuesday 25th October 2022.
The Australian digital advertising and ad tech industry job vacancy rates have continued to climb, reaching 11.8%, an increase of 2% points higher than in September 2021 when the market was already suffering a severe talent shortage. Despite this increase, data from the IAB Australia 2022 Industry Talent Report suggests that the job vacancy rate may be close to peaking, with an increasing number of companies reporting no job vacancies.
CyberArk (NASDAQ: CYBR), the global leader in Identity Security, today announced a series of Channel Partner Program initiatives to enhance collaboration, strengthen learning, solve for cybersecurity debt and drive greater customer value while helping CyberArk and its partners dramatically grow Identity Security-related business opportunities.
impact.com, the leading partnership management platform, in partnership with WARC, an international marketing intelligence company, today released an in-depth research report on the rapidly evolving brand-influencer dynamic, which shows the disparity and alignment of perceptions of marketers and influencers, and offers guidance on how better alignment can lead to more effective and valuable partnerships. The report, Aligning Marketers and Influencers: Shifting Perspectives on Influencer Marketing Across the Funnel, reveals influencer and marketer perceptions around influencer marketing, especially given the rapid growth of the influencer market after a wave of investment and innovation on the heels of the COVID-19 pandemic.
The race for SME (small and medium enterprise) customer primacy has reached a critical inflection point, according to a new guide from Pollinate.
From talking to nearly 1,000 banking leaders around the world, Pollinate’s latest guide has plotted a path for how traditional banks can accelerate the pace of change by focussing on harnessing the power of data to become the single digital hub for SMEs.
Australian advertising agencies are continuing to embrace programmatic digital out of home advertising (pDOOH), with 83% of agencies having used pDOOH and 48% at least regularly considering it according to the Attitudes to DOOH 2022 Report which was released today by IAB Australia at AdTECH:OOH. The Report is based on a survey of 530 advertising professionals across agencies, brands and ad technology suppliers in the Australian market conducted in July 2022.
TotallyAwesome, Australia’s most advanced digital advertising network for kids, teens, and families, today announced it has raised US$10M (debt and equity combined) seed funding from leading San Francisco based Partners For Growth and Singapore based boutique investment growth advisory firm Yefira Group specialising in adtech investment consulting. TotallyAwesome enables a youth-safe digital ecosystem by curating the largest supply of media inventory for brands to engage with more than 500 million monthly active under 18-users across APAC, safely.
Leading Out-of-Home media company JCDecaux has partnered with Rural City of Wangaratta Council and Cole Media to facilitate the creation of an immersive marketing event at Southern Cross Station for the region’s current tourism campaign.
Tricentis, a global leader in continuous testing for modern cloud and enterprise applications, today announced the findings from a global survey of more than 2,600 DevOps practitioners—AI-Augmented DevOps: The Next Frontier. The study examines AI augmentation in DevOps environments and finds the majority of organisations value AI-augmented DevOps and recognise its potential to fuel innovation and impact business.
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