Qualys Brings External Attack Surface Management (EASM) to the Qualys Cloud Platform

Qualys, Inc. (NASDAQ: QLYS), a pioneer and leading provider of disruptive cloud-based IT, security and compliance solutions, today announced it is adding External Attack Surface Management (EASM) capabilities to the Qualys Cloud Platform. Integrated into CyberSecurity Asset Management 2.0, the new component adds the external attacker view to identify previously unknown internet-facing assets for a complete and accurate picture of the enterprise attack surface.

Seagate Addresses Hyperscale Workloads with New Enterprise-Class Nytro SSDs Optimised to Lower TCO

Today, Seagate Technology Holdings plc (NASDAQ: STX), a world leader in mass-data storage infrastructure solutions, announced two additions to its Nytro® portfolio, the Nytro 5550 SSD and Nytro 5350 SSD. Engineered with Phison technology for high performance, efficiency, and increased storage density in data centres, the new products comprise the Seagate® Nytro 5050 NVMe™ SSD series. Designed to offer more computing with less energy consumption, they provide a cost-effective solution that eliminates bottlenecks, improves quality of service (QoS), and delivers the highest levels of data integrity and security for business applications.

Research reveals Out-of-Home creative containing distinctive brand codes delivers a 13 per cent uplift in mental availability

Leading Out-of-Home media company JCDecaux New Zealand has released the results of its latest proprietary research project, which revealed that Out-of-Home creative incorporating distinctive brand codes – including logo, colour, shape, tone of voice and style of imagery – averaged a 13 per cent uplift in category mental availability versus weakly coded ads.

Genetec solidifies # 1 position in expanding global VMS market, and increases worldwide market share, according to latest Omdia report

According to the latest report from research organisation Omdia, Genetec Inc. (“Genetec”), a leading technology provider of unified security, public safety, operations, and business intelligence solutions, continues to be recognised as the leader in global video surveillance software. The scope of this year’s report was expanded to include VSaaS (Video Surveillance as a Service) for the first time, and Genetec credits its continued market leadership to the development of innovative and flexible cloud solutions, and the strength of its unified security platform, Security Center.

CyberArk Launches Secrets Hub for AWS Secrets Manager

CyberArk (NASDAQ: CYBR), the global leader in Identity Security, today announced CyberArk Secrets Hub, a new Software-as-a-Service (SaaS) solution. Secrets Hub makes it easier for developers in hybrid environments to consume secrets on Amazon Web Services (AWS) using AWS Secrets Manager, while security managers retain centralised control and the ability to enforce unified policies over secrets using existing processes and infrastructure.

CyberArk Advances Identity Security Market with Unmatched Cybersecurity Innovation

CyberArk (NASDAQ: CYBR), the global leader in Identity Security, is making several announcements today at the CyberArk Impact 2022 event that put cybersecurity innovation at the epicenter of identity protection. Continuing to define and lead the Identity Security market, only CyberArk can deliver comprehensive advancements in key areas that help customers enable Zero Trust, such as privileged access management, identity management, cloud privilege security and secrets management, to give organisations the confidence they need to accelerate business transformation with less risk.

Live Sports Streamers More Receptive To Ads Than Traditional TV Viewers According To New Research From Magnite

Magnite (Nasdaq: MGNI), the world’s largest independent omnichannel sell-side advertising platform, today released a study entitled “Live and Kicking: An In-Depth Look At Live Streaming in Australia” that found sports streamers are more responsive to advertising than traditional TV watchers, with many stating they often remember the ads seen (39%) and discuss the ads with someone (32%) after the fact.

Meltwater Powers Up for APAC Growth

Meltwater, a global leader in media intelligence and data analytics, has continued to cement its place as the only all-in-one data-as-a-service provider in Australia and the APAC region with the announcement of several product enhancements, an expansion of its local team and the addition of several new premium clients, including IKEA Australia.

InMobi Integrates Mobile Supply With Yahoo’s Demand-Side Platform for Direct Advertiser Access

InMobi, a leading provider of content, monetisation and marketing technologies that help businesses fuel growth, today announced a direct integration of its InMobi Exchange supply-side side platform (SSP) into Yahoo’s demand-side platform (DSP). This will give advertisers, brands and media buyers across Yahoo’s extensive global portfolio of clients direct access to premium in-app supply and a global user base, at scale.

Maddy Mewing joins Magnite as Seller Lead

Magnite has announced that Maddy Mewing is joining as Seller Lead in Australia, covering Nikola Small’s role while she is on maternity leave. Maddy will head up Magnite’s growing publisher accounts team and develop key relationships with Magnite’s portfolio of broadcaster and publisher clients, with greater revenue responsibility.

Brands and agencies struggle to build privacy compliant culture according to newly released research

InMobi, a leading provider of content, monetisation, and marketing technologies that help businesses fuel growth, today released the findings from a Forrester Consulting study “The Future of Mobile Advertising in a Privacy First World.” The study, which was commissioned by InMobi, found that two thirds of Australian and New Zealand businesses are in the early stage of consumer data privacy practice management of maturity, still trying to identify and understand the impact of consumer data privacy developments on their current digital/mobile advertising strategy.

Contact US

T:+61 (2) 8905 0995 PO Box 181, Cammeray NSW 2060
info@einsteinz.com.au

 

Contact US