Celebrating the best of digital, cross media, consumer, and cultural trade research from media owners & technology partners
Media owners, platforms, and technology companies are being invited to enter the 2022 IAB Australia MeasureUp Research Awards, designed to showcase quality Australian media research. Winners will be announced and will present their study in person at the IAB’s annual MeasureUp conference on Tuesday 25th October 2022.
Submissions are being accepted for:
Digital media or cross media / advertising research;
Digital media or cross media ad effectiveness case study with accompanying research;
Cultural / societal research; and
Consumer category or audience behaviour research.
There is no cost to enter, and companies may submit multiple studies. The submission process is rigorous but not onerous and entries close 5pm Friday 23rd September 2022.
Submissions will be judged by senior media agency representatives from the MFA Interactive Committee who will be looking for projects with clear, straightforward results translated into messages and action tips for the digital industry, marketers, and advertisers.
Projects can be of any budget – large or small – and must have been conducted by media owners, publishers, platforms, ad tech or martech organisations in the Australian market for the purpose of informing marketers, advertisers and/or advertising agencies. The research or case studies must have been first presented in the market from September 2021.
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About the Interactive Advertising Bureau
As an independent industry association with more than 160 members in Australia and nearly 9,000 globally spanning media owners, publishers, technology companies, agencies, and advertisers, IAB works to align industry stakeholders to develop solutions for the issues faced by the market and develop standards that are integral to the operation of digital advertising.
IAB Australia also works closely with other industry associations including MFA and AANA to help shape the rules of play around measurement, Australian Digital Ad Practices, mentorship, global tech and policy work, Tech Lab standards, standardising terminology and supporting the broad media and marketing community.