The Advertising Industry Debate Club, backed by IAB Australia, launches an empowering event, Opportunity Summit, to discuss opportunities in the Australian market after the recent tech-layoffs and the current economic instability.
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Two thirds of Australian advertisers and agencies who have used retail media now consider it as part of their holistic media planning according to a new released today by IAB Australia. The inaugural Retail Media State of the Nation Report also found that 31% of advertisers have been able to make a case to increase marketing budgets for retail media, while 69% reallocated budget from social, trade retail, digital and traditional media channels. 60% of respondents view retail media as a key part of their advertising strategy following the deprecation of third-party cookies.
The size of Australia’s digital audio advertising market including podcasts, music and radio streaming has been revealed for the first time, with digital audio ad spend hitting $221.2 million in calendar year 2022, according to the IAB Australia Online Advertising Expenditure Report (OAER) prepared by PwC.
The Australian online advertising market reached $14.2bn spend for the 2022 calendar year according to data released today in the IAB Australia Online Advertising Expenditure Report (OAER) prepared by PwC Australia. Total advertising expenditure increased 9.1% year-on-year, which while strong, was a slowdown from the growth rates of 36% reported in 2021.
IAB Australia today announced that Matt Rowley, CEO of Pedestrian Group has been appointed Chair of the IAB Australia Board, while Vanya Mariani, Commercial Director – Media (Sales & Customer Solutions) for Carsales, has been elected deputy chair. Caroline Oates, Head of YouTube, Google; Sarah Myers, General Manager – Audience & Marketing, REA Group and John McNerney, Senior Director – Platforms APAC, Yahoo have also joined the Board, with Andrew Brain stepping in to represent Seven West Media.
Ipsos and IAB Australia today announced that the new industry digital audience measurement currency Ipsos iris will be launched in early March after securing official endorsement by IAB Australia’s Board and Measurement Council.
IAB Australia and the Outdoor Media Association (OMA) announced today that Ben Milne, Global Head of Out of Home (OOH) Media at dentsu will be the keynote speaker at Powering DOOH 2023. The event, which is a first ever collaboration between IAB and OMA marks the coming together of traditional and digital media.
IAB Australia and the Outdoor Media Association (OMA) have announced they are collaborating to curate Powering DOOH 2023. The one-day conference which will be held on 30 March 2023, will present technical and practical content as well as high-level and strategic planning sessions around Programmatic OOH in Australia.
The local Australian online advertising market has continued to grow, reaching $3.455bn for the quarter ending 30th September 2022, an increase of 6.5% on the same period in 2021 according to data from the IAB Australia Online Advertising Expenditure Report (OAER) prepared by PwC.
Australia’s digital advertising industry plays a significant role in the economy and society, with a new report released today finding the industry is responsible for contributing a total economic value of $94 billion to GDP and supporting over 450,000 jobs.
IAB Australia has partnered with Deakin University to deliver a series of co-designed micro-credentials for people with a digital advertising career looking to upskill or those looking to change roles. The first course, Programmatic Advertising and Trading, will be open for enrolments from 10th October and the course will commence 31st October. The second course, Ad Operations will launch in February and expressions of interest are now open.
Developments in the attention economy are providing marketers with additional insights on their advertising investments but too much attention is being placed on ad attention metrics in isolation according to IAB Australia’s Ad Attention Measurement Landscape Report. Offering the largest collation of information and perspectives on ad attention measurement available in the Australian marketplace, the Report cuts through the hype to provide balanced information on the emerging techniques for measuring advertising attention, helping marketers explore the various methodologies and identify which will work best for their activity and business scale.
The local Australian online advertising market recorded a 22% increase year-on-year to reach $13.9 billion for the financial year ending 30th June 2022 according the IAB Australia Online Advertising Expenditure Report (OAER) prepared by PwC. Fuelled by the Federal Election as well as both the summer and winter Olympics, all categories recorded double digit growth year-on-year, with video advertising peaking at 58% share of general display advertising. However, the data from OAER highlights more modest growth of 10.6% in the June quarter, reflecting market changes and a recalibration of activity.
Media owners, platforms, and technology companies are being invited to enter the 2022 IAB Australia MeasureUp Research Awards, designed to showcase quality Australian media research. Winners will be announced and will present their study in person at the IAB’s annual MeasureUp conference on Tuesday 25th October 2022.
The Australian digital advertising and ad tech industry job vacancy rates have continued to climb, reaching 11.8%, an increase of 2% points higher than in September 2021 when the market was already suffering a severe talent shortage. Despite this increase, data from the IAB Australia 2022 Industry Talent Report suggests that the job vacancy rate may be close to peaking, with an increasing number of companies reporting no job vacancies.
Australian advertising agencies are continuing to embrace programmatic digital out of home advertising (pDOOH), with 83% of agencies having used pDOOH and 48% at least regularly considering it according to the Attitudes to DOOH 2022 Report which was released today by IAB Australia at AdTECH:OOH. The Report is based on a survey of 530 advertising professionals across agencies, brands and ad technology suppliers in the Australian market conducted in July 2022.
The Australian Ecommerce Report 2022 released today by IAB Australia and Pureprofile (ASX: PPL) has found that while shoppers have been able to get back into physical stores, regular online purchasing for both groceries and retail products have increased since last year with 83% of online shoppers buying every month.
The local Australian online advertising market has continued to grow, reaching $3.449bn for the quarter ending 31st March 2022, an increase of 19.2% on the same period in 2021 according to data from the IAB Australia Online Advertising Expenditure Report (OAER) prepared by PwC.
IAB Australia has announced that MeasureUp, the only measurement focused conference in Australia, will return for its 6th year on 25th October 2022 and is seeking submissions for presentations, panel discussions and workshops on topics including cross-media audience and advertising measurement, brand building, attention economy and sustainable measurement techniques.
New research released today by IAB Australia has found that brand building is one of the key drivers of the rapidly expanding digital video market. The 2022 IAB Australian Video State of the Nation Report also found 74% of buyers are continuing to invest or increasing their investment in digital video ad formats as a way of expanding the reach of their TV campaigns.