IAB Australia has announced that MeasureUp, the only measurement focused conference in Australia, will return for its 6th year on 25th October 2022 and is seeking submissions for presentations, panel discussions and workshops on topics including cross-media audience and advertising measurement, brand building, attention economy and sustainable measurement techniques.
Submissions, which must be received by 30th June 2022, must have unique research and data insights, or be supported by and based upon real-life client case studies with an Australian focus that provides practical applications for how marketers can thrive in today’s changing social and economic climate.
Natalie Stanbury, IAB Australia Research Director commented, “After two years of hosting MeasureUp virtually, we are delighted to be back in person for a day filled with networking and critical insight into marketing outcomes, the science of advertising and media measurement and best practice for a sustainable and innovative digital advertising and measurement ecosystem.”
MeasureUp 2022 will be held on 25th October 2022 at the NSW Teachers Federation Conference Centre in Surry Hills.
All submissions will be reviewed by the IAB CEO and Director of Research as well as selected members of the IAB Audience Measurement Council and Ad Effectiveness Council.
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About IAB Australia
The Interactive Advertising Bureau (IAB) Australia Limited www.iabaustralia.com.au is the peak trade association for digital advertising in Australia. It was established in 2005, incorporated in 2010 and is one of over 47 IAB offices globally. IAB globally is the leading trade association for developing digital advertising technical standards and best practice.
Locally there is a financial member base of approximately 150 organisations that includes media owners, platforms, media agencies, advertising technology companies as well marketers. The board has representation from Carsales, Google, Guardian News & Media, Facebook, News Corp Australia, Nine, REA Group, Seven West Media, Simpson Solicitors and Yahoo.
IAB Australia’s charter is to grow sustainable and diverse investment in digital advertising in Australia by supporting the industry in the following ways:
Advocacy
Research & resources
Education and community
Standards
The Charter includes a focus on standards that promote trust, steps to reduce friction in the ad supply chain; and ultimately improve ad experiences for consumers, advertisers, and publishers.