Adap.tv, a division of AOL Platforms, today announced the appointment of Yasmin Sanders as Senior Director of Programmatic TV, based in Sydney, effective immediately.
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AOL Platforms, a division of AOL, and Multi Channel Network (MCN), Australia's most progressive media advertising company, today announced their intent to pilot the media industry’s first integrated programmatic private marketplace for television.
The second annual State of the Video Industry Report, released today by IAB Australia and Adap.tv, a division of AOL Platforms, has provided further evidence that the medium is growing quickly, with publishers reporting increased revenue, higher fill rates and stronger yields, whilst advertisers are using increasingly sophisticated methods to deliver efficient outcomes.
Adap.tv, the technology partner of choice for the world’s largest video advertising buyers and sellers, today announced the appointment of Deshan Kumar as Sales Director for Australia and New Zealand, effective immediately.
Adap.tv, a division of AOL Platforms, has teamed up with the Interactive Advertising Bureau (IAB) for the second comprehensive survey of video advertising behaviour in Australia.
AOL Platforms, a division of AOL, today announced a strategic partnership with Affiperf, Havas’ global trading desk for programmatic buying, to deliver the simplicity, efficiency and effectiveness of automation across the media group’s global footprint.
Adap.tv, a division of AOL Platforms and the technology partner for the world’s largest video advertising buyers and sellers, today announced two new hires in its Singapore office to accelerate its rapidly growing operations in Southeast Asia.
AOL Inc. (AOL) today unveiled its plans for a new global programmatic advertising platform for brands, agencies and publishers. ONE by AOL will leverage the teams and technologies behind Adap.tv, AdLearn Open Platform (AOP) and MARKETPLACE to drive powerful brand insight and action across all screens including TV, formats and inventory types.
Adap.tv, a division of AOL Networks and the technology partner for the world’s largest video advertising buyers and sellers, today announced key promotions to its international teams that sets itself up for accelerated growth in existing regions and expansion into new markets.
Adap.tv, a division of AOL Networks and the technology partner for the world’s largest video advertising buyers and sellers, today announced the availability of linear TV through its programmatic buying platform, Audience Path.
Adap.tv, the technology partner of choice for the world’s largest video advertising buyers and sellers, today announced the appointment of Nikki Retallick as Senior Director of Client Strategy.
Adap.tv, the technology partner of choice for the world’s largest video advertising buyers and sellers, today announced further investment in its global operations with expansion into Southeast Asia. Alex Khan , previously COO of Catcha Media and CEO of Catcha Digital Asia, has been appointed managing director of Adap.tv’s Southeast Asia operations.
Adap.tv today announced the Australian launch of the In-Target Audience Optimisation tool, designed to increase the effectiveness of online video advertising.
Adap.tv, the global video advertising platform of choice for the largest brands, agencies, and publishers, today took another step in its global expansion by opening a new research and development center in Hyderabad, India.