Relocates to Adap.tv’s UK offices to lead global expansion across EMEA, APAC and other regions; Mitch Waters promoted to Managing Director of Adap.tv Australia
Adap.tv, a division of AOL Networks and the technology partner for the world’s largest video advertising buyers and sellers, today announced key promotions to its international teams that sets itself up for accelerated growth in existing regions and expansion into new markets.
Phil Duffield, formerly Managing Director of Adap.tv Australia, has been named to the newly created role of Senior Vice President of International and will relocate to Adap.tv’s UK offices in March 2014. In addition to setting up and building out extensive operations in Australia, he was instrumental in driving Adap.tv’s efforts to expand into additional Asia-Pacific markets, including Japan in September 2013 and Singapore in December 2013. Prior to joining Adap.tv at the beginning of 2012, Phil spent nearly four years at AD2ONE, helping to expand the company’s global presence by launching offices in Singapore, Hong Kong and New Zealand.
“Phil has been an exceptional leader for our international business, essentially founding our on-the-ground operations in Australia and leading a team of video experts who have driven the success of our clients there,” said Toby Gabriner, President of Adap.tv. “His new role allows us to expand on our investments in existing global operations, which he had a significant hand in establishing, as well as identifying and analysing new key markets so we can continue taking programmatic video global. ”
To lead Adap.tv’s efforts in Australia, Mitch Waters has been elevated from Sales Director to Managing Director of Australia. He has been with Adap.tv since October 2012, helping to accelerate the growth of Adap.tv’s platform products through agencies, trading desks and other video ad buyers, as well as using his decade of experience in digital media to drive understanding of programmatic in the market.
Mitch will lead operations in a region that saw $112 million in total digital video industry revenues in fiscal year 2013, a 43.5% increase from the year before, according to IAB Australia*.
* Australia State of Video Industry 2013, Adap.tv & IAB Australia – November 2013
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About Adap.tv
Adap.tv, a division of AOL Networks, is transforming the way video advertising is bought and sold. Adap.tv's video intelligence platform, Pathway, helps many of the world's largest brands, agencies, publishers and ad networks intelligently, effectively and safely plan, buy and measure billions of video ad trades programmatically every month across web, linear TV and mobile video.
Headquartered in San Mateo, California, Adap.tv has US offices in Chicago, Los Angeles and New York, and international offices in Australia, India, Japan, Singapore and the UK.
For more information, please visit adap.tv, or follow Adap.tv on Twitter @Adaptv, Facebook at facebook.com/adaptv and LinkedIn at linkedin.com/company/adap-tv