Magnite (Nasdaq: MGNI), the world’s largest independent sell-side advertising company, announced that Tennis Australia has selected Demand Manager as their Prebid header bidding wrapper solution. Tennis Australia will leverage Magnite’s DV+ platform and solely implement Demand Manager as their wrapper solution to monetise their display and mobile inventory programmatically for the first time and ahead of the Australian Open.
InfoSum, the world’s leading data collaboration platform, today announced the launch of Private Path. Circana, Experian, ITV, NCSolutions, S&P Global Mobility, and Tesco Media & Insight Platform are among the first who are in the process of utilising this new data solution designed for a privacy-focussed era of measurement and data collaboration. Taking the existing power, privacy and connectivity of InfoSum’s data clean room, Private Path allows organisations to securely maximise the value of first-party data outside of the clean room environment. By providing an alternative to traditional crosswalk processing, Private Path enables data, measurement and media partners to collaborate faster, safer and more cost-effectively.
DoubleVerify (“DV”) (NYSE: DV), a leading software platform for digital media measurement, data and analytics, has published a quarterly benchmark report that includes global media quality and performance data. The report highlights attention levels across global regions and industry verticals using DV’s Attention Index, which offers rich insights into how effectively ads capture viewer attention and engagement. Of note, the top three performing verticals in attention were Media & Sports, Health & Pharma, and Education, while the bottom three performers included Travel, Financial Services, and Telecom.
Verint® (NASDAQ: VRNT), The Customer Engagement Company™, today announced that its Intelligent Virtual Assistant (IVA)™ solution has received top scores and is positioned as the leader for product completeness, flexibility and strategic potential among 16 solution providers evaluated in the 2023 Conversational AI Intelliview: Decision Makers’ Guide to Enterprise Intelligent Assistants report by Opus Research.*
IAB Australia has launched an e-learning program, Foundations of Retail Media. Developed by IAB Australia’s Retail Media Working Group, the program will provide the local market with much needed education on the fast-growing retail media sector.
Foundations of Retail Media is a self-guided e-learning program which will take learners approximately two hours to complete. The course content covers the historical context of retail media, an overview of the retail media ecosystem, the types, and formats of retail media, as well as targeting capabilities, use of data, the retail media value chain and future trends.
Too many businesses are still focusing on solely upgrading telephony-first contact centres when trying to transform CX, according to a new Playbook from global research and advisory company Ecosystm and Verint® (Nasdaq: VRNT), The Customer Engagement Company®.
The ‘Transforming Experiences to Win in the New CX Era’ interactive Playbook reveals that in Asia Pacific, contact centres continue to struggle with orchestrating channels seamlessly. Customers now initiate 70% of interactions through asynchronous tools and social media apps, rather than calling into a contact centre. Genuine CX transformation needs to go beyond a telephony-focused cloud contact centre solution to embrace an Open CX approach.
Scope3, the collaborative sustainability platform leading the decarbonisation of media and advertising, today announced the addition of digital out-of-home (DOOH) to its emissions measurement. With DOOH ad spend predicted to grow from $17B in 2023 to nearly $24B by 2028, measuring this channel brings us one step closer to understanding the total impact of digital advertising on the planet.
IAB Australia has launched ‘Evolution in Market Mix Modelling’, the fourth module in its Marketing Measurement Innovation Series which has been developed by IAB Australia’s Ad Effectiveness Council. The module explores what is driving the increased use of MMM and how the technique is evolving with advances in computing power and machine learning to provide faster and more granular insights on advertising performance.
Online advertising has continued to grow despite the challenging economic conditions, reaching $3.732 billion for the September 2023 quarter. The data, which is drawn from the IAB Australia Online Advertising Expenditure Report (OAER) prepared by PwC, shows online advertising increased 7.8% year on year and 2.1% over the preceding quarter.
Today, Seagate Technology Holdings plc (NASDAQ: STX), a world leader in mass-data storage infrastructure solutions, announced the Seagate Nytro 4350 NVMe solid state drive (SSD), the company’s latest addition to its Seagate Nytro® drive portfolio. Engineered with Phison, the new drive delivers consistent performance, low latency, low power consumption, and high quality of service (QoS) for data centres.
Leading Out-of-Home media company JCDecaux New Zealand has launched its Nurture program in the local market. The program provides start-ups and emerging businesses with visibility and awareness in cities across New Zealand through the impact of Out-of-Home media, backed by tailored campaign support and marketing services. JCDecaux Nurture kicks off with a collaboration with New Zealand start-up business Nourish co-founded by Kiwi entrepreneur Michael Taylor.
CyberArk (NASDAQ: CYBR), the identity security company, today announced it has expanded passwordless authentication capabilities with new passkeys support. Now, CyberArk Identity customers can accelerate passwordless adoption and reduce cybersecurity risk by enabling the use of passkeys to easily access apps and websites using strong authentication methods like biometrics.
Qualys, Inc. (NASDAQ: QLYS), a pioneer and leading provider of disruptive cloud-based IT, security, and compliance solutions, today announced its participation in the Microsoft Security Copilot Partner Private Preview. Qualys was selected based on its proven experience with Microsoft Security technologies, willingness to explore and provide feedback on cutting-edge functionality, and close relationship with Microsoft.
Seagate Technology Holdings plc (NASDAQ: STX), a world leader in mass data storage infrastructure solutions, today announced the latest Seagate Exos® CORVAULT™ 4U106 mass data storage system. Offering capacity of 2.5PB, the high-performing multi-petabyte block storage system offers higher rack density, extended lifecycles, and less power per petabyte, lowering total cost of ownership (TCO).
Mindshare, the media services company that is part of GroupM and WPP and Scope3, the collaborative sustainability platform decarbonising media and advertising, have created a bespoke Emissions Scorecard to help clients understand the carbon emissions of their digital media campaigns.
SailPoint Technologies, Inc., a leader in enterprise identity security, announced today that it has successfully completed the Information Security Registered Assessors Program (IRAP) assessment for SailPoint Identity Security Cloud which leverages artificial intelligence (AI) and machine learning (ML) technologies to automate complex identity security processes, therefore reducing business cost and risk while improving productivity.
With just three weeks until the world premiere of Addy Lala and the MOOD Tea Thieves, the industry has been invited to pitch a topical joke or snappy amusing one liner about the media and advertising industry before Friday 17th November for a chance to win one of two double passes. The jokes should be spicy but well-meaning, and the best two will find their way into the Addy Lala script.
The cost-of-living crisis is impacting ANZ shoppers this festive season, with a rise in bargain hunting over last year.
The new research from InMobi and Glance, which surveyed over 1,000 Australian and New Zealand smartphone users, showed that whilst the majority (65%) still plan to maintain or increase their budgets. The 2023 Holiday Advertiser's Guide for Australia and New Zealand reveals there has been a marked shift in buyer personas, with more bargain hunters and less shoppers sticking to specific brands.
Leading Out-of-Home media company JCDecaux Australia and New Zealand announced its partnership with Scope3, a pioneer and leading provider of scope 3 emissions data to measure and report the carbon footprint of media and advertising. The collaboration will introduce Out-of-Home advertising into the emissions footprint tool for the first time, enhancing transparency for the channel and empowering media buyers to make more sustainable choices.
Qualys, Inc. (NASDAQ: QLYS), -- Qualys, Inc. (NASDAQ: QLYS), a pioneer and leading provider of disruptive cloud-based IT, security, and compliance solutions, today announced the availability of its award-winning VMDR TruRisk, FixIT and ProtectIT capabilities in AWS Marketplace priced and packaged for small-to-medium sized businesses (SMBs) and small-to-medium enterprises (SMEs).
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