Final five cast members announced
With just three weeks until the world premiere of Addy Lala and the MOOD Tea Thieves, the industry has been invited to pitch a topical joke or snappy amusing one liner about the media and advertising industry before Friday 17th November for a chance to win one of two double passes. The jokes should be spicy but well-meaning, and the best two will find their way into the Addy Lala script.
The announcement comes as the final five industry executives are named in the cast. Barry O’Brien, Founder & Chairman, of Atomic 212 has stepped in as Santa, Paul Sigaloff, Chief Revenue and Growth Officer at oOh! is Beach, a media salesperson who just wants to be outdoors, Chloe Hooper, Founder of BareFeat and Amelia Ward, Digital Leader at Index Exchange are Rock Fitson and Tyronne Blunt, marketing scientists with an opinion or three, and Aimee Edwards, journalist at B&T is Scoop, a trade media journalist with a transformative journey.
They join fellow cast members Nicole Bence, Peter Horgan, Aimee Buchanan, Vanya Mariana, Sam Buchanan, Casey Martin, Olivia Scott, Ricky Chanana, Roger Dunn, and Paul Kent.
Limited tickets are still available for the pantomime which will run for one night only in Sydney on 5th December. All in the industry are encouraged to come along with all profits from the production going towards MOOD Tea initiatives to help young people better manage their mental health.
Gai Le Roy, CEO of IAB Australia commented “With just a few weeks till our premiere, you may hear some of our most well-known industry leaders practicing their lines, trying on costumes and warming up their vocal cords. Feel free to encourage them and make sure you come along for this once in a lifetime event.”
The production will have all the hallmarks of a classic pantomime with lush costumes and a humorous look at our industry and the themes of 2023. It will tell the tale of a poor young media sales rep, Addy, struggling to meet targets. One day Addy overhears a group of peers with a magic phrase that may just change her chances of success.
Chris Freel (CEO of UnLtd) and Gai Le Roy (CEO of IAB Australia) are the co-producers of the show.
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About the Interactive Advertising Bureau
As an independent industry association with more than 170 members in Australia and nearly 9,000 globally spanning media owners, publishers, technology companies, agencies, and advertisers, IAB works to align industry stakeholders to develop solutions for the issues faced by the market and develop standards that are integral to the operation of digital advertising.
As one of 47 IAB offices globally, the role of the IAB is to support sustainable and diverse investment in digital advertising across all platforms in Australia as well as demonstrating to marketers and agencies the many ways digital advertising can deliver on business objectives.
About UnLtd
UnLtd is a social purpose organisation connecting the media, marketing and creative industry with charities working with at-risk children and young people. Its purpose is to ensure every young person has the opportunity to fulfil their potential.
UnLtd believes every young person has something to offer. It also believes the media, marketing and creative industry and its people have the potential to use their financial and cultural influence to create significant social change.