JCDecaux New Zealand launches Nurture Program with tech start-up Nourish App
Leading Out-of-Home media company JCDecaux New Zealand has launched its Nurture program in the local market. The program provides start-ups and emerging businesses with visibility and awareness in cities across New Zealand through the impact of Out-of-Home media, backed by tailored campaign support and marketing services. JCDecaux Nurture kicks off with a collaboration with New Zealand start-up business Nourish co-founded by Kiwi entrepreneur Michael Taylor.
Phil Eastwood, General Manager JCDecaux New Zealand, said: “JCDecaux's approach through Nurture is to support start-ups and early-stage businesses on their growth journey. Nurture offers more than an Out-of-Home campaign. It provides the opportunity to optimise Out-of-Home from media planning, brand strategy and creative solutions, through to campaign execution. We are delighted to support Nourish to create brand awareness and build their customer base."
The JCDecaux Nurture program was first launched in the UK and has rolled out across Europe and Australia. Since its inception, the program has supported start-ups and emerging businesses to scale-up. JCDecaux works directly with start-up founders, business incubators and accelerator programs, providing access to unparalleled reach of target audiences, data, insights, creative and campaign evaluation support, plus media investment matching.
CEO and co-founder of the Nourish App Michael Taylor said: "We are thrilled to promote the Nourish App to the world as part of JCDecaux’s Nurture programme. Our mission is to empower individuals everywhere to make healthier choices in a way that is accessible, efficient, and tailored to their unique needs. We believe that the Nourish App will play a pivotal role in reshaping the way people approach and maintain a healthy lifestyle.
“Being able to access this kind of support and insights from JCDecaux is invaluable to us as a start-up business.”
Born from a vision to revolutionise healthy eating for the everyday person, the Nourish App is the culmination of years of dedication and expertise. The company, originating in New Zealand, was formed by a dynamic group of health professionals, including Registered Nutritionists, Developers, and Recipe Creators. Recognising a substantial gap in the market for effective tools to facilitate healthy eating, the team collaborated to conceptualise a solution that offers a faster, more cost-effective, and flexible method for maintaining a healthy diet.
The New Zealand-based team behind Nourish App is setting its sights on a global audience poised to make its international debut, with the goal of delivering nourishment on a global scale and supporting individuals worldwide in their journey toward better health.
ENDS
About JCDecaux
JCDecaux is the number one out-of-home media company worldwide, with more than 1 million advertising panels in more than 80 countries and more than 13,000 employees. Incorporated in 1964 in France, JCDecaux was listed on the Paris Stock Exchange in 2001. JCDecaux has been providing high quality, architecturally designed street furniture in Australia since 1997. Its Australian and New Zealand businesses includes 40,000 assets spanning airports, rail, transit, static and digital billboards.
Key figures
2022 revenue: €3,317m (a)
N°1 Out-of-Home Media company worldwide
A daily audience of more than 850 million people in more than 80 countries
957,706 advertising panels worldwide
Present in 3,518 cities with more than 10,000 inhabitants
10,720 employees
JCDecaux is listed on the Eurolist of Euronext Paris and is part of the Euronext 100 and Euronext Family Business indexes
JCDecaux is recognised for its extra-financial performance in the FTSE4Good (3.6/5), CDP (A Leadership), MSCI (AA) and has achieved Platinum Medal status from EcoVadis
1st Out-of-Home Media company to join the RE100 (committed to 100% renewable energy)
Leader in self-service bike rental scheme: pioneer in eco-friendly mobility
N°1 worldwide in street furniture (530,143 advertising panels)
N°1 worldwide in transport advertising with 154 airports and 215 contracts in metros, buses, trains and tramways (340,753 advertising panels)
N°1 in Europe for billboards (72,611 advertising panels)
N°1 in outdoor advertising in Europe (596,831 advertising panels)
N°1 in outdoor advertising in Asia-Pacific (232,268 advertising panels)
N°1 in outdoor advertising in Latin America (64,893 advertising panels)
N°1 in outdoor advertising in Africa (20,808 advertising panels)
N°1 in outdoor advertising in the Middle East (14,177 advertising panels)