Verint Named Leader in 2023 Opus Research Conversational AI Evaluation

Verint® (NASDAQ: VRNT), The Customer Engagement Company™, today announced that its Intelligent Virtual Assistant (IVA)™ solution has received top scores and is positioned as the leader for product completeness, flexibility and strategic potential among 16 solution providers evaluated in the 2023 Conversational AI Intelliview: Decision Makers’ Guide to Enterprise Intelligent Assistants report by Opus Research.*

IAB launches Retail Media foundational training program

IAB Australia has launched an e-learning program, Foundations of Retail Media.  Developed by IAB Australia’s Retail Media Working Group, the program will provide the local market with much needed education on the fast-growing retail media sector.

Foundations of Retail Media is a self-guided e-learning program which will take learners approximately two hours to complete.  The course content covers the historical context of retail media, an overview of the retail media ecosystem, the types, and formats of retail media, as well as targeting capabilities, use of data, the retail media value chain and future trends.

Businesses still failing to implement holistic CX solutions

Too many businesses are still focusing on solely upgrading telephony-first contact centres when trying to transform CX, according to a new Playbook from global research and advisory company Ecosystm and Verint® (Nasdaq: VRNT), The Customer Engagement Company®.

The ‘Transforming Experiences to Win in the New CX Era’ interactive Playbook reveals that in Asia Pacific, contact centres continue to struggle with orchestrating channels seamlessly. Customers now initiate 70% of interactions through asynchronous tools and social media apps, rather than calling into a contact centre. Genuine CX transformation needs to go beyond a telephony-focused cloud contact centre solution to embrace an Open CX approach.

IAB Australia releases fourth module of its Marketing Measurement Innovation Series

IAB Australia has launched ‘Evolution in Market Mix Modelling’, the fourth module in its Marketing Measurement Innovation Series which has been developed by IAB Australia’s Ad Effectiveness Council.  The module explores what is driving the increased use of MMM and how the technique is evolving with advances in computing power and machine learning to provide faster and more granular insights on advertising performance.

Seagate’s Nytro 4350 NVMe SSD Delivers Consistent Application Performance and High QoS to Data Centers

Today, Seagate Technology Holdings plc (NASDAQ: STX), a world leader in mass-data storage infrastructure solutions, announced the Seagate Nytro 4350 NVMe solid state drive (SSD), the company’s latest addition to its Seagate Nytro® drive portfolio. Engineered with Phison, the new drive delivers consistent performance, low latency, low power consumption, and high quality of service (QoS) for data centres.

JCDecaux New Zealand launches Nurture Program with tech start-up Nourish App

Leading Out-of-Home media company JCDecaux New Zealand has launched its Nurture program in the local market. The program provides start-ups and emerging businesses with visibility and awareness in cities across New Zealand through the impact of Out-of-Home media, backed by tailored campaign support and marketing services. JCDecaux Nurture kicks off with a collaboration with New Zealand start-up business Nourish co-founded by Kiwi entrepreneur Michael Taylor.

Qualys Participates in the Microsoft Security Copilot Partner Private Preview

Qualys, Inc. (NASDAQ: QLYS), a pioneer and leading provider of disruptive cloud-based IT, security, and compliance solutions, today announced its participation in the Microsoft Security Copilot Partner Private Preview. Qualys was selected based on its proven experience with Microsoft Security technologies, willingness to explore and provide feedback on cutting-edge functionality, and close relationship with Microsoft.

 

Seagate Takes Its High-performing Multi-Petabyte Capacity Block Storage System to New Heights Reaching 2.5 PB

Seagate Technology Holdings plc (NASDAQ: STX), a world leader in mass data storage infrastructure solutions, today announced the latest Seagate Exos® CORVAULT™ 4U106 mass data storage system. Offering capacity of 2.5PB, the high-performing multi-petabyte block storage system offers higher rack density, extended lifecycles, and less power per petabyte, lowering total cost of ownership (TCO).

SailPoint completes IRAP Assessment, empowers Australian government agencies to automate and secure access to critical data and resources

SailPoint Technologies, Inc., a leader in enterprise identity security, announced today that it has successfully completed the Information Security Registered Assessors Program (IRAP) assessment for SailPoint Identity Security Cloud which leverages artificial intelligence (AI) and machine learning (ML) technologies to automate complex identity security processes, therefore reducing business cost and risk while improving productivity.

Industry invited to contribute to script for Addy Lala and the MOOD Tea Thieves fundraising pantomime

With just three weeks until the world premiere of Addy Lala and the MOOD Tea Thieves, the industry has been invited to pitch a topical joke or snappy amusing one liner about the media and advertising industry before Friday 17th November for a chance to win one of two double passes. The jokes should be spicy but well-meaning, and the best two will find their way into the Addy Lala script.

ANZ shoppers still opening their wallets this festive season but bargains will trump brand affinity

The cost-of-living crisis is impacting ANZ shoppers this festive season, with a rise in bargain hunting over last year.

The new research from InMobi and Glance, which surveyed over 1,000 Australian and New Zealand smartphone users, showed that whilst the majority (65%) still plan to maintain or increase their budgets. The 2023 Holiday Advertiser's Guide for Australia and New Zealand reveals there has been a marked shift in buyer personas, with more bargain hunters and less shoppers sticking to specific brands.

JCDecaux invests in transparency, partnering with Scope3 to launch carbon emissions measurement for Out-of-Home

Leading Out-of-Home media company JCDecaux Australia and New Zealand announced its partnership with Scope3, a pioneer and leading provider of scope 3 emissions data to measure and report the carbon footprint of media and advertising. The collaboration will introduce Out-of-Home advertising into the emissions footprint tool for the first time, enhancing transparency for the channel and empowering media buyers to make more sustainable choices.

With up to 43% of cyberattacks targeting small businesses, the Qualys solution is a SMB- and SME-focused package offering vulnerability, patch and EDR capabilities in AWS Marketplace

Qualys, Inc. (NASDAQ: QLYS), -- Qualys, Inc. (NASDAQ: QLYS), a pioneer and leading provider of disruptive cloud-based IT, security, and compliance solutions, today announced the availability of its award-winning VMDR TruRisk, FixIT and ProtectIT capabilities in AWS Marketplace priced and packaged for small-to-medium sized businesses (SMBs) and small-to-medium enterprises (SMEs).

JCDecaux resets climate strategy to prioritise net-zero by 2050

Leading Out-of-Home media company JCDecaux New Zealand today announces it is resetting its climate strategy to prioritise becoming net-zero by 2050. The new strategy means it will no longer aim for carbon neutrality as it pushes for more ambitious emissions reductions.

The announcement comes as JCDecaux receives its Toitū “net carbonzero” carbon neutral certification for 2023 (Scope 1 & 2), that saw a significant 54 percent reduction in emissions.

Zoom Launches ISV Exchange Program with Verint

Verint® (Nasdaq: VRNT), The Customer Engagement Company®, today announced that Zoom Video Communications, Inc. is launching the ISV Exchange Program with Verint’s open platform, expanding on the initial partnership announced last November. The unique open architecture of the Verint Platform makes it easy to combine its customer experience (CX) automation solutions with Zoom’s offerings.

Contact US

T:+61 (2) 8905 0995 PO Box 181, Cammeray NSW 2060
info@einsteinz.com.au

 

Contact US