IAB Australia has called for a considered response to the online gambling recommendations issued today by the House of Representatives Standing Committee on Social Policy and Legal Affairs.
DoubleVerify (“DV”) (NYSE: DV), a leading software platform for digital media measurement, data and analytics, today announced an expansion of its quality solutions with Meta to enable media measurement and help maximise advertiser performance on Facebook and Instagram Reels. This release will leverage DV’s technology to help advertisers on Meta Reels ensure their video ads are viewable, by a human being and are safe from Fraud/Invalid Traffic (“IVT”).
InMobi, a leading provider of content, monetisation and marketing technologies that help businesses fuel growth, today announced its global sustainability commitment with Science-Based Targets Initiative (SBTi), an organisation that drives ambitious climate action in the private sector by enabling companies to set science-based emissions reduction targets in line with the Paris Agreement. More than 4,000 businesses around the world partner with SBTi to reach net-zero carbon emissions and help curb global warming.
Magnite (NASDAQ: MGNI), the world’s largest independent omnichannel sell-side advertising company, today announced wider adoption of its ClearLine solution by streaming TV media owners and advertising agencies. ClearLine is an ad server-agnostic solution that provides agencies with direct access to premium video inventory on Magnite’s platforms.
IAB Australia has launched a Digital Ad Fraud handbook for publishers, marketers, and agencies. Authored by its Standards and Guidelines Council, with inputs from independent ad fraud researchers and guest contributors, the Handbook provides objective guidance, exploring the different forms of ad fraud and making recommendations for best practice. It also details IAB Tech Lab’s Programmatic Transparency Standards and Best Practices for the disclosure of ad fraud attacks, as well as addressing the topic of potential ad fraud in CTV.
DoubleVerify (“DV”) (NYSE: DV), a leading software platform for digital media measurement, data and analytics, today announced the launch of DV Algorithmic Optimiser, an exclusive cutting-edge measurement and optimisation offering with Scibids, the global leader in artificial intelligence (AI) for digital marketing. The combination of DV’s proprietary attention signals and Scibids’ AI-powered ad decisioning enables advertisers to identify the best-performing inventory that maximises business outcomes and advertising ROI, without sacrificing scale.
Leading Out-of-Home media company JCDecaux has released a foresight report written in collaboration with global strategic futures consultancy The Future Laboratory, into how to connect with the increasingly important Gen Z consumer.
Magnite, the world’s largest independent sell-side advertising company, today introduced Magnite Access, a suite of omnichannel audience products that make it easier for display, online video, and streaming media owners–and their advertising partners–to maximize the value of their data assets. As the center of gravity for audience and identity shifts closer to the sell side, Magnite Access empowers publishers to manage, create, and transact audience segments in a variety of ways.
The Advertising Debate Club which hosts regular thought-provoking discussions and provides a platform for industry networking and community building, today announced a rebrand, new volunteer team and a partnership with Talent International which will mean the Debate Club now has a permanent location for its events.
A new global report released today by CyberArk (NASDAQ: CYBR) shows how the tension between difficult economic conditions and the pace of technology innovation, including the evolution of artificial intelligence (AI), is influencing the growth of identity-led cybersecurity exposure. The CyberArk 2023 Identity Security Threat Landscape Report details how these issues - aligned to an expected double (100%) the growth in human and machine identities in Australia – have the potential to result in a compounding of ‘cyber debt’: where investment in digital and cloud initiatives outpaces cybersecurity spend, creating a rapidly expanding and unsecured identity-centric attack surface.
Verint® (Nasdaq: VRNT), The Customer Engagement Company™, powering 85 percent of the Fortune 100 companies and thousands of brands worldwide, today will demonstrate its Open Contact Center as a Service (CCaaS) platform at Engage 2023 customer conference, the industry’s premier customer engagement event in Las Vegas.
InMobi, a leading provider of content, marketing, and monetisation technologies that help businesses fuel growth, has appointed industry veteran Inderbir Singh Pall as the new Chief Technology Officer (CTO) for InMobi Advertising Platform. With more than 10 years of experience with InMobi, Pall will play a crucial role in elevating the company's technology roadmap, spearheading innovation initiatives, and driving growth in an ever-evolving and competitive market.
During the global health crisis, it was widely believed that the concept of the workplace had fundamentally changed, and Kiwis would never revert to the working habits of pre-pandemic, particularly regarding frequency in the office.
Economic conditions and the impending retirement of third-party cookies have influenced how agencies are assessing digital video campaigns this year with an increased focus on measurement tools providing campaign delivery and sales performance results according to IAB Australia’s Video Advertising State of the Nation Report. The report, which was released today also found marketers are placing a greater focus on assessing brand impact across screens this year, rather than digital only brand lift.
DoubleVerify (“DV”) (NYSE: DV), a leading software platform for digital media measurement, data and analytics, today announced the launch of DV Marketplace Suite, a comprehensive toolkit that enables supply-side and demand-side platforms, marketplaces, ad exchanges, and retail media networks to implement network-wide brand safety, fraud, viewability and contextual controls. DV Marketplace Suite builds on DV’s successful platform offering and introduces a new brand safety product, creating a singular point of integration for platforms to leverage DV’s industry-leading quality solutions.
Leading Out-of-Home media company JCDecaux has partnered with the Victorian Department of Transport and Planning and the Wurundjeri Woi Wurrung Cultural Heritage Aboriginal Corporation, to install Australia’s first original piece of Indigenous artwork connected to a new Digital Large Format billboard across Australia’s busiest road, the West Gate Freeway.
Verint® (Nasdaq: VRNT), The Customer Engagement Company®, today announced that it has received top scores in multiple customer satisfaction categories according to DMG Consulting LLC’s 2023/2024 Enterprise Workforce Management Product and Market Report*.
InfoSum, the world’s leading data collaboration platform, today announced its integration with Google Display & Video 360’s PAIR to help its brand and publisher clients more closely connect with their first-party audiences, while bringing privacy protection and end-to-end data security.
Economic seasonal factors and an unusually high rate of expenditure in 2022 have resulted in online advertising expenditure slightly declining according to data released today in the IAB Australia Online Advertising Expenditure Report (OAER) prepared by PwC Australia. Total advertising expenditure for the quarter ended 31st March 2023 reached $3.426bn, an 0.8% decrease on the same quarter last year. By contrast, the quarter ending 31st March 2022 recorded an 18.5% increase.
CyberArk (NASDAQ: CYBR), the Identity Security company, today introduced CyberArk Secure Browser. This first-of-its-kind Identity Security web browser enables organisations to better protect against attacks with a flexible, identity-based approach to securing employee and third-party access to enterprise resources.