Two thirds of Australian advertisers and agencies who have used retail media now consider it as part of their holistic media planning according to a new released today by IAB Australia. The inaugural Retail Media State of the Nation Report also found that 31% of advertisers have been able to make a case to increase marketing budgets for retail media, while 69% reallocated budget from social, trade retail, digital and traditional media channels. 60% of respondents view retail media as a key part of their advertising strategy following the deprecation of third-party cookies.
A new study carried out by leading Out-of-Home media company JCDecaux New Zealand and neuroscience research company Neuro-Insight reveals travellers are more receptive to advertising in the airport due to the uniqueness of the experience, space and emotional intensity of air travel.
Tricentis, a global leader in enterprise continuous testing, today announced its 2022 results, industry recognition, and growth in its global footprint, product portfolio and partnerships, driving momentum for the year ahead. In 2022, the company generated nearly $300M in revenue, growing more than 30% year over year, and made investments in various parts of the business to benefit both its customers, partners, and employees. Newly opened offices, including the company’s global headquarters in Austin, Texas, a strategic R&D center and office in Prague, Czech Republic, and a new, expanded office in London, United Kingdom, enable employees to provide world-class service to new and existing customers across the globe, such as T-Mobile, ITOCHU, and the Football Association, to name a few.
The size of Australia’s digital audio advertising market including podcasts, music and radio streaming has been revealed for the first time, with digital audio ad spend hitting $221.2 million in calendar year 2022, according to the IAB Australia Online Advertising Expenditure Report (OAER) prepared by PwC.
The Australian online advertising market reached $14.2bn spend for the 2022 calendar year according to data released today in the IAB Australia Online Advertising Expenditure Report (OAER) prepared by PwC Australia. Total advertising expenditure increased 9.1% year-on-year, which while strong, was a slowdown from the growth rates of 36% reported in 2021.
IAB Australia today announced that Matt Rowley, CEO of Pedestrian Group has been appointed Chair of the IAB Australia Board, while Vanya Mariani, Commercial Director – Media (Sales & Customer Solutions) for Carsales, has been elected deputy chair. Caroline Oates, Head of YouTube, Google; Sarah Myers, General Manager – Audience & Marketing, REA Group and John McNerney, Senior Director – Platforms APAC, Yahoo have also joined the Board, with Andrew Brain stepping in to represent Seven West Media.
Ipsos and IAB Australia today announced that the new industry digital audience measurement currency Ipsos iris will be launched in early March after securing official endorsement by IAB Australia’s Board and Measurement Council.
Tricentis, a global leader in enterprise continuous testing, today announced the release of Testim Mobile, adding extensive mobile testing capabilities to Testim. The new mobile features ensure smoother connectivity and a better mobile testing experience through codeless solutions for iOS and Android, native and web apps.
IAB Australia and the Outdoor Media Association (OMA) announced today that Ben Milne, Global Head of Out of Home (OOH) Media at dentsu will be the keynote speaker at Powering DOOH 2023. The event, which is a first ever collaboration between IAB and OMA marks the coming together of traditional and digital media.
Qualys, Inc. (NASDAQ: QLYS), a pioneer and leading provider of disruptive cloud-based IT, security and compliance solutions, today announced the expansion of its TruRisk platform to serve the needs of both large enterprises and small and medium-sized businesses. The new offerings, VMDR TruRisk packages and Enterprise TruRisk Management, will help organisations reduce cyber risk across their infrastructure and drive business growth.
Meltwater, a global leader in social and media intelligence, and We Are Social, the socially-led creative agency, have released Digital 2023 Australia, their latest annual report highlighting the most notable findings on digital trends and social media in Australia.
Magnite (NASDAQ:MGNI), the world’s largest independent omnichannel sell-side advertising platform, today announced Magnite Streaming, a singular supply side platform that merges leading technology from the Magnite CTV and SpotX platforms. Magnite Streaming empowers media owners to maximise the value of their assets holistically across live and VOD inventory, CTV and OTT environments, and addressable linear, while gaining insights to more efficiently and effectively drive their businesses. Magnite’s CTV and OTT clients include Nine, TVNZ, Emtek Digital and Samsung Ads. Magnite Streaming also provides advertisers with unparalleled access to CTV and OTT inventory, audience targeting capabilities and real-time reporting.
Leading Out-of-Home media company JCDecaux New Zealand is continuing to expand its footprint with the growth of its high-impact, digital portrait SMARTFRAME network across Auckland, Wellington and Christchurch.
DoubleVerify (“DV”) (NYSE: DV), a leading software platform for digital media measurement, data and analytics, today announced the discovery of “BeatSting,” the first large-scale ad impression fraud scheme to target audio inventory. Since the DV Fraud Lab first identified the family of fraud in 2019, an estimated $20 million has been siphoned from advertisers. BeatSting alone is responsible for costing unprotected advertisers up to $1 million per month.
Tricentis, a global leader in enterprise continuous testing, today announced the general availability of Tricentis Test Automation, a cloud-based test automation solution that simplifies test creation, orchestration, and scalable test execution for easier collaboration among QA teams and their business stakeholders and faster, higher-quality, and more durable releases of web-based applications and business processes.
InMobi, a leading provider of content, monetisation, and marketing technologies, today announced that it has appointed Jaclyn Hadida as the Country Manager for ANZ. Jaclyn’s appointment comes as Richard O’Sullivan, formerly VP & GM for ANZ and VP Agency Partnerships in APAC, is elevated to a global role within InMobi as the VP of Open Exchange, focused on strategy and growth, and will be based out of London.
Meltwater, a global leader in social and media intelligence, and We Are Social, the socially-led creative agency, have released Digital 2023, their latest annual report on social media and digital trends worldwide.
Tricentis, a global leader in enterprise continuous testing, today announced the appointment of Yaw Hu Law as Vice President for Asia. Yaw Hu will be responsible for driving the company’s go-to-market strategy and further expansion across Asia.
DoubleVerify (“DV”) (NYSE: DV), a leading software platform for digital media measurement, data and analytics, today announced that the company has received Media Rating Council (MRC) accreditation for its DV Authentic Attention® metrics, DV’s attention-based analytics and performance solution.
SpringServe, now part of Magnite, has announced the appointment of Mete Bargmann as Commercial Director, JAPAC under which he is responsible for planning, developing and implementing commercial strategies to support and accelerate the growth of SpringServe throughout Asia Pacific.
