InMobi, a leading provider of content, monetisation, and marketing technologies, today announced that it has appointed Jaclyn Hadida as the Country Manager for ANZ. Jaclyn’s appointment comes as Richard O’Sullivan, formerly VP & GM for ANZ and VP Agency Partnerships in APAC, is elevated to a global role within InMobi as the VP of Open Exchange, focused on strategy and growth, and will be based out of London.
“Jaclyn is a highly respected and experienced leader within the media industry and the ideal candidate to lead our ANZ business,” said Rishi Bedi, Managing Director for APAC at InMobi. “More brands and their agencies are leveraging the power of InMobi’s programmatic platforms, especially the Exchange, to reach premium mobile audiences. And Jaclyn is well-positioned to manage and extend our growth in the region through localised go-to-market of our global platform strategy.”
Hadida brings almost two decades of media experience to the role. Prior to joining InMobi, Hadida was Enterprise Sales Director, ANZ at Taboola. She previously spent over seven years at Bauer Media Group in a variety of senior roles including Group Business Director and almost four years at Fairfax Media in Business Development and Senior Account Manager roles. She began her media career with a four-year stint at News Corp.
“My depth of experience across AdTech, Agency and Direct performance marketing will bring valuable insight to my new role at InMobi”, said Jaclyn Hadida, Country Manager ANZ at InMobi. “I’m passionate about building a strong team culture and look forward to leading the team as we continue to extend our client base and operation in ANZ.”
In the past 4 years, InMobi has grown its presence in Australia with its programmatic platforms for marketers that help brands leverage data, insights, and media, and maximise ROI via mobile. During this period, InMobi has experienced consistent year-on-year growth, and with one of the best sales teams in market and fresh leadership it’s in great shape to take on the challenges ahead.
Hadida will manage all sales, client services, and in-region partnerships for InMobi and will be based in Sydney.
About InMobi
InMobi is a leading provider of content, monetisation and marketing technologies reaching more than a billion consumers around the globe. With deep expertise and unique reach in mobile, it is the trusted and transparent technology partner for marketers, content creators, and businesses of all kinds. InMobi’s mission is to power its customers’ growth by helping them engage their audiences and build meaningful connections. Its unconsolidated subsidiary – Glance, the world’s leading lock screen-based content discovery platform and video platform Roposo – help create new content and commerce experiences in a world of connected devices. Headquartered in Singapore, InMobi maintains a large presence in San Francisco, Bangalore, New York, Chicago, Kansas City, Delhi, Mumbai, Beijing, Shanghai, Jakarta, Singapore, Metro Manila, Kuala Lumpur, Sydney, Melbourne, Seoul, Tokyo, London, and Dubai. To learn more, visit inmobi.com. To learn more, visit https://inmobi.com.