Seagate and Phison Broaden Partnership to Bolster Portfolio of High-Performance, High-Density Enterprise-Class Solid State Drives Optimised to Lower Data Center TCO

Seagate® Technology Holdings plc (NASDAQ: STX), a world leader in mass-data storage infrastructure solutions, and Phison Electronics Corp. (TPEX: 8299), a global leader in NAND flash controller and storage solutions, announced today plans to expand their SSD portfolio of next-gen high-performance, high-density enterprise NVMe SSDs. The new SSDs will help enterprises lower total cost ownership (TCO) through increased storage density, lower power consumption, and higher performance. The companies also announced that they have entered a long-term partnership that will strengthen the development cycle and distribution of enterprise-class SSDs.

InMobi and Anzu Announce Preferred Programmatic In-Game Ad Partnership for Asia-Pacific Region

InMobi, a leading provider of content, monetisation, and marketing technologies that help businesses fuel growth, today announced a partnership with Anzu.io, the world’s most advanced in-game advertising solution. The move means InMobi can now provide its advertisers with direct access to Anzu’s premium mobile programmatic inventory across the globe, in addition to first-look access to in-game mobile supply in Asia-Pacific (APAC) region including Australia and New Zealand.

Clearco appoints Alicia Ho as its first Australian Marketing Manager

Clearco, the world’s largest e-commerce investor and the company revolutionising the way founders grow their businesses, has appointed Alicia Ho as its first Australian Marketing Manager. She joins the rapidly scaling Fintech company, which launched in Australia in October 2021, with a remit to raise awareness of the opportunity Clearco’s AI and data science driven revenue-based funding brings to e-commerce businesses and to devise its foundational marketing strategy in Australia.

DoubleVerify Exposes ‘ViperBot,’ a New Global Fraud Scheme Attempting to Defraud Advertisers of Over $8 Million Each Month

DoubleVerify ("DV"), (NYSE: DV), a leading software platform for digital media measurement, data and analytics, today announced the discovery of “ViperBot,” a sophisticated advertising fraud scheme that attempts to steal over $8 million each month in ad spend across two of the industry’s most in-demand channels: connected television (CTV) and mobile video.

InMobi Launches Meson, a Comprehensive Independent Mediation Platform to Help Reshape the Mobile Mediation Market

InMobi, a leading provider of content, monetisation and marketing technologies that help businesses fuel growth, today launched Meson, a truly independent SaaS mediation platform designed to help publishers white label it as an in-house solution. Publishers will get to fully own and manage their data, control each aspect of their monetisation, user experience, and linkages to user acquisition, and transparently review the end-to-end flow of advertising dollars to understand their true take rate.

Ad industry “200K Lunch Club” seeks to raise funds to support flood impacted Northern Rivers Bundjalung Nation People

The media, marketing and creative industries are being encouraged to forgo a lunch, coffee or drink and instead donate the funds this month to the #200LunchClub to help get food, medical and emergency supplies directly into the hands of First Nations people impacted by the Northern River floods. The initiative is in response to a call out for much needed help from renowned Aboriginal artist Konstantina (Mullumbimby resident).

impact.com acquires Pressboard, providing publishers with a best-in-class platform for branded content as digital advertising is deprioritised

impact.com, the world’s leading partnership management platform driving partnerships for more than 2,000 brands, today announced that the company has acquired Pressboard, the premier analytics and reporting platform for branded content. This acquisition empowers publishers to jumpstart and scale their content partnership opportunities, and enables more robust partnership opportunities between publishers and brands to drive efficiency, revenue, and further accelerate the growth of the partnership economy.

JCDecaux programmatic trading and new audience measurement system lands at Sydney Airport

Leading Out-of-Home media company JCDecaux today announced it has launched programmatic trading and a new audience measurement system at Sydney Airport. The introduction of programmatic trading and Airport Audience Measurement (AAM), JCDecaux’s proprietary airport audience measurement system, is a first in Australia and gives advertisers the ability to enhance engagement with airport travellers by delivering more relevant and timely campaigns.

Genetec unveils Streamvault Edge to simplify migration of existing security equipment to a hybrid-cloud architecture

Genetec Inc. (“Genetec”), a leading technology provider of unified security, public safety, operations, and business intelligence solutions, will unveil Streamvault Edge™ at ISC West (Genetec booth #13062). The Edge is an innovative new line of connected appliances that enables the easy transition to a hybrid-cloud infrastructure and marks the beginning of a new edge platform strategy for Genetec.

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