Media, marketing, and creative folk asked to forgo a lunch, coffee, or wine and then donate
The media, marketing and creative industries are being encouraged to forgo a lunch, coffee or drink and instead donate the funds this month to the #200LunchClub to help get food, medical and emergency supplies directly into the hands of First Nations people impacted by the Northern River floods. The initiative is in response to a call out for much needed help from renowned Aboriginal artist Konstantina (Mullumbimby resident).
UnLtd Ambassadors for Good Alumni, Emmalee Crellin (Yahoo) and Jade Harley (Kaimera), answered the call by creating a fundraising campaign that ad-land can get behind.
The concept of #200k Lunch Club is simple. Forgo a lunch, coffee, or drinks session at your office or out and then donate whatever you would have spent to support the flood recovery effort of the Northern Rivers. Or you could hold a lunch and donate as well.
100 percent of all donations go directly to the on-ground funding facilitators, the Mullumbimby Neighbourhood Centre who are distributing food, medicine, emergency housing and clean up supplies to more than 3,000 Bundjalung Nation people, impacted by the floods.
The largest single donation will secure an exclusive piece of artwork from renowned, contemporary Aboriginal Artist, Konstantina, valued at over $20,000
Konstantina said ‘’The Northern Rivers, known as the Bundjalung Nation, has been hit hard by the record-breaking floods. The whole community has been devastated, none more than our First Nations people. The deluge has destroyed two of the biggest concentrations of our mob, with Cabbage Tree Island Mission declared a demolition zone. These people have been told it could be more than 2 years before they have permanent housing.
“We have women and children sleeping in tents in sewage-soaked backyards and in some cases more than 20 people couch surfing at friends’ places. The heroes have left, and the recovery effort is dragging. We need your help, and we need it now,” said Konstantina.
Emmalee Crellin and Jade Harley commented: ‘’Thanks to our roles as UnLtd Ambassadors for Good, we know that when the ad industry unites the collective power is phenomenal. As an industry we are lucky enough to enjoy long lunches where the food is plentiful, and the drinks are flowing. We are asking the media and advertising community to pull together, give up a fancy lunch or dinner and instead donate what they would have spent, to those most effected by the floods.’’
How to get involved
1. Organise a lunch of any kind on any day this month
2. Everyone brings a plate, or you order to your office, home, local park (or you could go out)
3. Everyone in attendance donates the cost of their Friday lunch OR you as a company can donate the “tab" of your usual fancy Friday (or any day) lunch via GoFundMe
4. You could also donate the cost of your coffee, a post work vino or even a full round of office drinks
5. Take a pic and share with the community by tagging in @200kLunchClub #200kLunchClub
The 200k Lunch Club is proudly supported by impact.com and is the result of a collective effort of contributors across the industry including impact.com’s Adam Furness and Peter Bray, Emmalee Crellin of Yahoo, Jade Harley from Kaimera, Lauren Brown-Babb from That Story, Dentsu Media CEO Sue Squillace, oOh!’s Wade James; and Emma and Dominic Brook from Musicians Making a Difference (MMAD).