Genetec Inc. (“Genetec”), a leading technology provider of unified security, public safety, operations, and business intelligence solutions has recognised its key partners at the Genetec APAC virtual awards ceremony.
Tricentis, the world’s #1 continuous testing platform, today announced an expansion of its strategic partnership with SAP SE (NYSE: SAP), the market leader in enterprise application software. Tricentis’ SAP partnership is based on its market position as a leader in automated testing and proven track record helping businesses using SAP solutions to achieve fast SAP releases.
Barracuda, a trusted partner and leading provider of cloud-enabled security solutions, today released key findings about the ways cybercriminals are attacking and exploiting email accounts. The report, titled Spear Phishing: Top Threats and Trends Vol. 4 - Insights into attacker activity in compromised email accounts, reveals a specialised economy emerging around email account takeover and takes an in-depth look at the threats organisations face and the types of defense strategies you need to have in place.
Barracuda, a trusted partner and a leading provider of cloud-enabled security solutions, today announced a new secure SD-WAN service built natively on Microsoft Azure. The new Barracuda CloudGen WAN service is the first SD-WAN solution that runs inside Azure Virtual WAN Hubs. Hubs can be interconnected through the Microsoft Global Network. This network architecture can replace costly, inflexible network connectivity circuits, and the entire network can be dynamically sized to match current traffic workload, which can optimise network performance and minimise cost.
Following on from the launch of the Australian Digital Advertising Practices (ADAPs) last month, IAB Australia has issued a call to action for the digital industry to adopt the IAB Tech Lab’s transparency standards across the programmatic supply chain and commit to other related recommendations.
Magnite (NASDAQ: RUBI), the largest independent sell-side advertising platform, debuts today following the merger between Rubicon Project and Telaria in April 2020.
pymetrics, a talent matching platform that makes workforce decisions more efficient, accurate and fair, has appointed Paul Bridgewater as its first regional Sales Lead in Australia and New Zealand. It is a newly created position as demand for pymetrics behavioural science and ethical AI workforce technology platform grows in the region.
Continuing to build out its community of technology partners and customers, Blue Prism (AIM: PRSM) today announced the re-launch of its Blue Prism Digital Exchange (DX), "a one-stop shop" for easily accessing intelligent automation solutions. The “new” Blue Prism DX gives users unprecedented access to content, assets and a vibrant online community that helps accelerate automation deployments while integrating them with industry leading software to drive a true digital transformation.
Delivering new insights into the future of work, today Blue Prism, (AIM: PRSM) announced the findings of its annual global survey in a report titled, “The Impact of a Digital Workforce on Business Agility & Survival”. The report, based on research conducted with more than 6,700 knowledge workers and senior IT decision makers globally, reveals that in Australia 70% see robotic process automation (RPA) as solving the global productivity problem, 80% for driving digital transformation, and 78% as essential for business to remain competitive.
As hospitals, manufacturing establishments, large retail stores and public-facing businesses strive to put in place health screening measures to minimise the risks of outbreaks, they often have to rely on manual processes that are time consuming and error-prone. To address the challenge, Genetec Inc. (“Genetec”), a leading technology provider of unified security, public safety, operations, and business intelligence solutions is working with customers on new ways of using Genetec Mission Control™, the decision support system of Genetec Security Center, to help automate the screening process for employees and visitors entering facilities.
The Australian Association of National Advertisers (AANA), Interactive Advertising Bureau (IAB) and Media Federation of Australia (MFA) today released the 2020 Australian Digital Advertising Practices, outlining an agreed set of digital working practices to support advertisers to make informed decisions and build confidence and trust in the digital advertising supply chain.
62% of organisations in Australia have either already deployed software-defined wide area networks (SD-WAN) or expect to do so within the next 12 months, according to a new study sponsored by Barracuda Networks, Inc., a trusted partner and leading provider of cloud-enabled security solutions.
Seagate Technology plc (NASDAQ: STX), a world leader in data storage and management solutions, today announced the availability of its Exos and Nytro Systems in Australia and New Zealand. With this launch, Seagate partners with Dicker Data to introduce a revolutionary modular approach to building and deploying storage systems that solve the specific needs of public and private Cloud providers, service providers and traditional data centers.
Rubicon Project (NASDAQ: RUBI), the world’s largest independent sell-side advertising platform today released its Programmatic Ad Buying in Asia report, highlighting the bright future for programmatic in Asia. The report found that 76% of respondents reported high or medium levels of adoption, and some 88% indicated they expect programmatic budgets to remain the same or increase despite the impacts of coronavirus (COVID-19) on overall advertising budgets.
In collaboration with Microsoft® and CD PROJEKT RED®, Seagate® today announced the latest addition to its popular line of storage for gamers – Game Drive for Xbox Cyberpunk 2077 Special Edition.
This morning we awoke to the news that Forrester had released its list of top channel focused PR firms in the world and we are delighted to report that Einsteinz Communications was named as one of just four on that list in Australia, with special mention of our senior consultant, Emma Keen.
This wasn’t something Einsteinz submitted an entry for, it was based on media companies and consultants nominating their favoured agencies and consultants.
Forrester wrote in its announcement about the importance of solid PR support, noting that “the value of finding a strong channel-focused PR person (or firm) is more important than ever” and that “having someone jump into this walled garden without a nuanced knowledge of partner influence and visibility is bound to fail and not deliver ROI.”
We are honoured.
In our opinion it comes down to one very important differentiator – you can’t fake experience – and our team at Einsteinz Communications has experience in spades.
You can read the fully story here, but we’d also like to flag one particular snip about channel PR in today’s challenged market. It’s something we speak about often with our clients and it’s something that we’ll continue to help businesses navigate in the months and years ahead:
The media isn’t interested in puff pieces (especially during a pandemic) and thinly veiled marketing content.
Journalists are under increasing pressure to produce results and get digital content out there at a rapid rate. PR needs to be a valuable content provider for the media, providing assets they can use to develop quick and meaningful stories. Agility is becoming one of the most important metrics for rating PR agencies.
We hear from partners as well as media executives that short-form, or “snackable,” content is growing, as social media has become the No. 1 source for eyeballs. This has replaced development of long-form, in-depth narratives. Either way, it is about storytelling directly to a partner audience comprised of very busy, small businesses.
Channel leaders need to develop compelling and persuasive narratives that fit into these new content formats.
Transit agencies have traditionally relied on multiple single-purpose proprietary systems that don't interconnect. To help security, IT, operations and vehicle maintenance staff work together, Genetec Inc. (“Genetec”), a leading technology provider of unified security, public safety, operations, and business intelligence solutions, today announced a portfolio of solutions designed to help transit organisations unify their security and operations from a single intuitive interface. The Genetec Transit Portfolio enables key stakeholders to work in sync using a solution that unifies wayside and onboard security with operational and intelligence products that leverage their existing security infrastructure to bring additional insights.
Impact, the global leader in Partnership Automation™, today announced the addition of just over 115 new customer wins in Q1 of 2020, rounding out its total client roster to more than 1,100 worldwide. New additions extend across Impact’s global reach in the U.S., APAC and EMEA regions, and include clients from a variety of sectors – from retail to finance, consumer technology, DTC services and more.
Blue Prism (AIM: PRSM), a Gold level member of Oracle PartnerNetwork (OPN), continues to drive greater flexibility and choice for Robotic Process Automation (RPA) users with a BYOL (“bring your own license”) offering deployed from the Oracle Cloud Marketplace. This new offering expands an ongoing collaboration with Oracle and makes it easier for customers to run Blue Prism on Oracle Cloud Infrastructure. It also delivers on Blue Prism’s vision of giving customers access to end-to-end automation solutions that cover the broadest range of IT environments — including on-premises, hybrid and SaaS — an industry first.
Seagate® Technology plc (NASDAQ: STX), a world leader in data storage and management solutions, today announced that it has signed the Open COVID Pledge. The pledge grants free access to all of Seagate’s patented technologies to help enable diagnosing, preventing, containing, and treating of COVID-19.