With larger budgets, multi-channel shopping journeys, and a thirst for travel, spending on Ramadan celebrations is set to reach new heights this year. Three out of five consumers in Indonesia plan to spend more than Rp 3 million this Ramadan, latest research by InMobi, a leading provider of content monetization and marketing technologies that help businesses fuel growth, and Glance, the world’s leading smart lock screen, has found.
The Marketer's Guide to Ramadan Report released today, delves into the expectations and behaviours of Indonesian consumers during Ramadan season, offering invaluable insights to brands for enhancing their marketing strategies during the nation’s holy month. Conducted in January 2024, the survey polled 500 smartphone users in Indonesia, revealing that 60% of respondents plan to increase their online shopping budgets, while 41% intend to increase their offline shopping expenditures.
InMobi, a leading provider of content monetisation and marketing technologies that help businesses fuel growth, has released its Mobile Marketing Handbook 2024, titled "Seamless. Smart. Serendipitous: Building Tomorrow’s Brands".
The cost-of-living crisis is impacting ANZ shoppers this festive season, with a rise in bargain hunting over last year.
The new research from InMobi and Glance, which surveyed over 1,000 Australian and New Zealand smartphone users, showed that whilst the majority (65%) still plan to maintain or increase their budgets. The 2023 Holiday Advertiser's Guide for Australia and New Zealand reveals there has been a marked shift in buyer personas, with more bargain hunters and less shoppers sticking to specific brands.
InMobi, a leading provider of content, monetisation and marketing technologies that help businesses fuel growth, today unveiled InMobi Addressability Gradient, a platform designed to support marketers throughout the transition from identity-centric targeting to new solutions that have limited consumer identity signals. This AI-powered innovative tool marks a significant stride forward in addressing the challenges posed by the ever-evolving landscape of digital advertising.
InMobi, a leading provider of content, monetisation and marketing technologies that help businesses fuel growth, today announced its strategic partnership with Ad Net Zero, the climate action program with the mission to accelerate the decarbonisation of the advertising industry. This collaboration underscores InMobi's resolute commitment to sustainability, aligning with Ad Net Zero's mission to revolutionise the advertising landscape through decarbonisation initiatives spanning ad production, distribution, and publication.
InMobi, a leading provider of content monetisation and marketing technologies that help businesses fuel growth, has announced the acquisition of Quantcast Choice, a consent management platform (CMP) designed to help publishers seamlessly align with the rapidly changing global privacy regulations. This strategic acquisition reinforces InMobi's commitment to bolstering its privacy management platform for mobile app and web publishers, empowering them to navigate the dynamic and intricate privacy landscape.
InMobi, a leading provider of content, monetisation and marketing technologies that help businesses fuel growth, today announced its global sustainability commitment with Science-Based Targets Initiative (SBTi), an organisation that drives ambitious climate action in the private sector by enabling companies to set science-based emissions reduction targets in line with the Paris Agreement. More than 4,000 businesses around the world partner with SBTi to reach net-zero carbon emissions and help curb global warming.
InMobi, a leading provider of content, marketing, and monetisation technologies that help businesses fuel growth, has appointed industry veteran Inderbir Singh Pall as the new Chief Technology Officer (CTO) for InMobi Advertising Platform. With more than 10 years of experience with InMobi, Pall will play a crucial role in elevating the company's technology roadmap, spearheading innovation initiatives, and driving growth in an ever-evolving and competitive market.
InMobi, a leading provider of content, monetisation, and marketing technologies, today announced that it has appointed Susannah Llewellyn as VP of Agency Partnerships for Asia Pacific, including Australia and New Zealand. Based in Singapore, she will be responsible for driving InMobi’s strategic growth with key media agency partners and holding companies in the region.
InMobi, a leading provider of mobile marketing and monetisation technologies, announced its new industry-first, proprietary programmatic bidder to better drive iOS app performance for growth marketers without relying on user-level identifiers. Complementing InMobi’s traditional demand-side platform (DSP), the pioneering automated bidder is built from the ground up to rely solely on privacy-safe data signals when optimising programmatic media buys while leveraging Apple’s SKAdNetwork (SKAN) attribution framework.
InMobi, a leading provider of content, monetisation, and marketing technologies, today announced that it has appointed Jaclyn Hadida as the Country Manager for ANZ. Jaclyn’s appointment comes as Richard O’Sullivan, formerly VP & GM for ANZ and VP Agency Partnerships in APAC, is elevated to a global role within InMobi as the VP of Open Exchange, focused on strategy and growth, and will be based out of London.
Retail marketers are being advised that hybrid shopping is here to stay, with research released today showing that 60% more Australians will shop on their mobile this festive season and 30% fewer Australians will shop in store, compared to 2021. The data which comes from InMobi’s “2022 Holiday Shopping: What Brands and Retailers Need to Know” research report, also shows that 49% of Australians have already made concrete shopping plans, a three-fold increase on 2021.
Appsumer by InMobi, a leading performance insights platform for mobile app advertisers, has launched Appsumer Starter, a complimentary automated high-level cross-channel dashboards, and granular reports platform. The globally-available solution automates performance insights for app advertisers who are scaling across the channels they most commonly use—including Meta, Google, Apple Search Ads, TikTok and Snap as well as InMobi.
InMobi, a leading provider of content, monetisation, and marketing technologies that help businesses fuel growth, today announced its partnership with Red Planet to offer brands exclusive access to Red Planet Audiences for in-app advertising on the InMobi Exchange. These will be made available through InMobi’s new series of vertical and customised private marketplaces, Curated, by InMobi. Additionally, InMobi has signed a new data partnership with Eyeota and expanded its existing relationship with Experian to make their audiences available on the new private marketplaces across Australia & New Zealand.
InMobi, a leading provider of content, monetisation and marketing technologies that help businesses fuel growth, today announced a direct integration of its InMobi Exchange supply-side side platform (SSP) into Yahoo’s demand-side platform (DSP). This will give advertisers, brands and media buyers across Yahoo’s extensive global portfolio of clients direct access to premium in-app supply and a global user base, at scale.
InMobi, a leading provider of content, monetisation, and marketing technologies that help businesses fuel growth, today released the findings from a Forrester Consulting study “The Future of Mobile Advertising in a Privacy First World.” The study, which was commissioned by InMobi, found that two thirds of Australian and New Zealand businesses are in the early stage of consumer data privacy practice management of maturity, still trying to identify and understand the impact of consumer data privacy developments on their current digital/mobile advertising strategy.
InMobi, a leading provider of content, marketing, and monetisation technologies that help businesses fuel growth, announced expanded charters for the local team in Australia and New Zealand (ANZ) today, including the expansion of Richard O’Sullivan’s role as VP & General Manager, ANZ to double-hat and become VP of Agency Partnerships in Asia Pacific (APAC).
InMobi, a leading provider of content, monetisation, and marketing technologies that help businesses fuel growth, has today launched Curated, by InMobi, a series of privacy-compliant customised private marketplaces on the InMobi Exchange to help mobile advertisers in Australia and New Zealand better reach and engage with relevant niche audiences.
InMobi, a leading provider of content, monetisation, and marketing technologies that help businesses fuel growth, today announced a partnership with Anzu.io, the world’s most advanced in-game advertising solution. The move means InMobi can now provide its advertisers with direct access to Anzu’s premium mobile programmatic inventory across the globe, in addition to first-look access to in-game mobile supply in Asia-Pacific (APAC) region including Australia and New Zealand.
InMobi, a leading provider of content, monetisation and marketing technologies that help businesses fuel growth, today launched Meson, a truly independent SaaS mediation platform designed to help publishers white label it as an in-house solution. Publishers will get to fully own and manage their data, control each aspect of their monetisation, user experience, and linkages to user acquisition, and transparently review the end-to-end flow of advertising dollars to understand their true take rate.
