Glance, the world’s leading smart lock screen platform today unveiled the Glance Smart Lock Screen Trends Report Indonesia 2024, highlighting “glancing” as a digital phenomenon in Indonesia, the world’s fourth-largest smartphone market. The report developed in collaboration with Mindshare and covering data from January to September 2024, shows that over 30 million Indonesian users are now interacting with Glance for personalized content and experiences. In just nine months, users have collectively recorded more than 117 billion glances* and 2 billion taps, underscoring Glance’s seamless integration into the daily lives of Indonesian users.
InMobi Advertising, a leading provider of marketing and monetisation technologies that help businesses fuel growth, has been named a “Strong Performer" in The Forrester Wave™: Sell-Side Platforms, Q4 2024. The report, issued today by Forrester, identifies the InMobi Exchange as a “mobile must-have.”
InMobi Advertising, a leading provider of content monetisation and marketing technologies that help businesses fuel growth, has unveiled the next generation of the InMobi Consent Management Platform (InMobi CMP), a self-service solution that helps publishers seamlessly align with rapidly changing global privacy regulations. InMobi CMP, the most robust privacy management platform for mobile publishers, empowers them to navigate the dynamic and intricate privacy landscape.
InMobi Advertising, a leading provider of monetisation and marketing technologies that help businesses fuel growth, is furthering its commitment to sustainability in advertising by choosing Scope3, the collaborative sustainability platform decarbonising media and advertising, to pioneer the world’s largest green media offering, purpose-built for mobile and in-app.
With larger budgets, multi-channel shopping journeys, and a thirst for travel, spending on Ramadan celebrations is set to reach new heights this year. Three out of five consumers in Indonesia plan to spend more than Rp 3 million this Ramadan, latest research by InMobi, a leading provider of content monetization and marketing technologies that help businesses fuel growth, and Glance, the world’s leading smart lock screen, has found.
The Marketer's Guide to Ramadan Report released today, delves into the expectations and behaviours of Indonesian consumers during Ramadan season, offering invaluable insights to brands for enhancing their marketing strategies during the nation’s holy month. Conducted in January 2024, the survey polled 500 smartphone users in Indonesia, revealing that 60% of respondents plan to increase their online shopping budgets, while 41% intend to increase their offline shopping expenditures.
InMobi, a leading provider of content monetisation and marketing technologies that help businesses fuel growth, has released its Mobile Marketing Handbook 2024, titled "Seamless. Smart. Serendipitous: Building Tomorrow’s Brands".
The cost-of-living crisis is impacting ANZ shoppers this festive season, with a rise in bargain hunting over last year.
The new research from InMobi and Glance, which surveyed over 1,000 Australian and New Zealand smartphone users, showed that whilst the majority (65%) still plan to maintain or increase their budgets. The 2023 Holiday Advertiser's Guide for Australia and New Zealand reveals there has been a marked shift in buyer personas, with more bargain hunters and less shoppers sticking to specific brands.
InMobi, a leading provider of content, monetisation and marketing technologies that help businesses fuel growth, today unveiled InMobi Addressability Gradient, a platform designed to support marketers throughout the transition from identity-centric targeting to new solutions that have limited consumer identity signals. This AI-powered innovative tool marks a significant stride forward in addressing the challenges posed by the ever-evolving landscape of digital advertising.
InMobi, a leading provider of content, monetisation and marketing technologies that help businesses fuel growth, today announced its strategic partnership with Ad Net Zero, the climate action program with the mission to accelerate the decarbonisation of the advertising industry. This collaboration underscores InMobi's resolute commitment to sustainability, aligning with Ad Net Zero's mission to revolutionise the advertising landscape through decarbonisation initiatives spanning ad production, distribution, and publication.
InMobi, a leading provider of content monetisation and marketing technologies that help businesses fuel growth, has announced the acquisition of Quantcast Choice, a consent management platform (CMP) designed to help publishers seamlessly align with the rapidly changing global privacy regulations. This strategic acquisition reinforces InMobi's commitment to bolstering its privacy management platform for mobile app and web publishers, empowering them to navigate the dynamic and intricate privacy landscape.
InMobi, a leading provider of content, monetisation and marketing technologies that help businesses fuel growth, today announced its global sustainability commitment with Science-Based Targets Initiative (SBTi), an organisation that drives ambitious climate action in the private sector by enabling companies to set science-based emissions reduction targets in line with the Paris Agreement. More than 4,000 businesses around the world partner with SBTi to reach net-zero carbon emissions and help curb global warming.
InMobi, a leading provider of content, marketing, and monetisation technologies that help businesses fuel growth, has appointed industry veteran Inderbir Singh Pall as the new Chief Technology Officer (CTO) for InMobi Advertising Platform. With more than 10 years of experience with InMobi, Pall will play a crucial role in elevating the company's technology roadmap, spearheading innovation initiatives, and driving growth in an ever-evolving and competitive market.
InMobi, a leading provider of content, monetisation, and marketing technologies, today announced that it has appointed Susannah Llewellyn as VP of Agency Partnerships for Asia Pacific, including Australia and New Zealand. Based in Singapore, she will be responsible for driving InMobi’s strategic growth with key media agency partners and holding companies in the region.
InMobi, a leading provider of mobile marketing and monetisation technologies, announced its new industry-first, proprietary programmatic bidder to better drive iOS app performance for growth marketers without relying on user-level identifiers. Complementing InMobi’s traditional demand-side platform (DSP), the pioneering automated bidder is built from the ground up to rely solely on privacy-safe data signals when optimising programmatic media buys while leveraging Apple’s SKAdNetwork (SKAN) attribution framework.
InMobi, a leading provider of content, monetisation, and marketing technologies, today announced that it has appointed Jaclyn Hadida as the Country Manager for ANZ. Jaclyn’s appointment comes as Richard O’Sullivan, formerly VP & GM for ANZ and VP Agency Partnerships in APAC, is elevated to a global role within InMobi as the VP of Open Exchange, focused on strategy and growth, and will be based out of London.
Retail marketers are being advised that hybrid shopping is here to stay, with research released today showing that 60% more Australians will shop on their mobile this festive season and 30% fewer Australians will shop in store, compared to 2021. The data which comes from InMobi’s “2022 Holiday Shopping: What Brands and Retailers Need to Know” research report, also shows that 49% of Australians have already made concrete shopping plans, a three-fold increase on 2021.
Appsumer by InMobi, a leading performance insights platform for mobile app advertisers, has launched Appsumer Starter, a complimentary automated high-level cross-channel dashboards, and granular reports platform. The globally-available solution automates performance insights for app advertisers who are scaling across the channels they most commonly use—including Meta, Google, Apple Search Ads, TikTok and Snap as well as InMobi.
InMobi, a leading provider of content, monetisation, and marketing technologies that help businesses fuel growth, today announced its partnership with Red Planet to offer brands exclusive access to Red Planet Audiences for in-app advertising on the InMobi Exchange. These will be made available through InMobi’s new series of vertical and customised private marketplaces, Curated, by InMobi. Additionally, InMobi has signed a new data partnership with Eyeota and expanded its existing relationship with Experian to make their audiences available on the new private marketplaces across Australia & New Zealand.
InMobi, a leading provider of content, monetisation and marketing technologies that help businesses fuel growth, today announced a direct integration of its InMobi Exchange supply-side side platform (SSP) into Yahoo’s demand-side platform (DSP). This will give advertisers, brands and media buyers across Yahoo’s extensive global portfolio of clients direct access to premium in-app supply and a global user base, at scale.
InMobi, a leading provider of content, monetisation, and marketing technologies that help businesses fuel growth, today released the findings from a Forrester Consulting study “The Future of Mobile Advertising in a Privacy First World.” The study, which was commissioned by InMobi, found that two thirds of Australian and New Zealand businesses are in the early stage of consumer data privacy practice management of maturity, still trying to identify and understand the impact of consumer data privacy developments on their current digital/mobile advertising strategy.
