IAB Australia announced today that Nicole Prior, Head of Media and Adtech Solutions APAC at Microsoft Advertising has been appointed as the Chair of its Executive Technology Council (ETC) and also become the ETC representative on the IAB Australia board. Prior replaces Adele Wieser, MD of Index Exchange, who has completed her two-year stint as Chair.
Prior brings almost thirty years of experience in the industry to her role working across agency, adtech and publisher side. Previously she worked with Xandr, UM Australia, Mediacom, Starcom and Seven Network.
The IAB Executive Technology Council is focused on identifying and addressing critical issues in advertising technology innovation, providing key insights, leadership, and strategic guidance with a particular focus on the digital value chain. A key priority for ETC is developing and upskilling the industry by guiding the IAB Mentorship Program. It also works in a collaborative manner with IAB Australia’s technology-focused councils on several of the ongoing projects, most recently delivering definitions and guidance around Made for Advertising sites.
The ETC includes representatives from media and technology companies including Carsales, Cartology, Google, GumGum, Half Dome, Index Exchange, InMobi, Integral Ad Science, Kinesso, LiveRamp, Magnite, Microsoft Advertising, News Corp Australia, Nine, OpenX, Publicis Groupe, PubMatic, REA, Seven, StackAdapt, The Trade Desk and Yahoo!.
Gai Le Roy, CEO of IAB Australia commented “Nicole’s depth of knowledge and experience across agency, publisher and now adtech, made her the ideal candidate to lead the IAB Australia Executive Technology Council. Her input into the IAB Board on behalf of the ETC and independent ad tech will be invaluable.”
Nicole Prior, Head of Media and Adtech Solutions APAC at Microsoft Advertising said, "I’m honoured to be appointed as the Chair of IAB Australia’s Executive Technology Council and look forward to working collaboratively with all members of the ETC on strategic initiatives to support the industry, and the many talented people that work within it.”
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About the Interactive Advertising Bureau
As an independent industry association with more than 170 members in Australia and nearly 9,000 globally spanning media owners, publishers, technology companies, agencies, and advertisers, IAB works to align industry stakeholders to develop solutions for the issues faced by the market and develop standards that are integral to the operation of digital advertising.
As one of 47 IAB offices globally, the role of the IAB is to support sustainable and diverse investment in digital advertising across all platforms in Australia as well as demonstrating to marketers and agencies the many ways digital advertising can deliver on business objectives.