Scope3, the collaborative sustainability platform decarbonising media and advertising, today announced the closing of $25 million in new funding led by GV. The round included participation from existing investors Venrock, Room40 Ventures, and Craft Ventures, as well as from new investors Aperiam Ventures and Virgo Strategic Investments. The investment will enable Scope3 to expand its work beyond the advertising ecosystem and tackle the pressing climate impact of the booming AI industry.
Qualys, Inc. (NASDAQ: QLYS), a leading provider of disruptive cloud-based IT, security and compliance solutions, today announced the launch of the industry’s first Risk Operations Center (ROC) with Enterprise TruRisk Management (ETM) at the Qualys Security Conference. The solution enables CISOs and business leaders to manage cybersecurity risks in real time, transforming fragmented, siloed data into actionable insights that align cyber risk operations with business priorities. The application consolidates both Qualys and non-Qualys security risk data, including from technology alliances like Forescout, Identity Threat Protection with Okta AI, Microsoft, Oracle, and Wiz across cloud, on-premises and hybrid environments.
SailPoint Technologies, Inc., a leader in enterprise identity security, today released the findings from the 2024-2025 edition of its annual research report, ‘The Horizons of Identity Security’. This year’s report reveals that while most organisations are still in the early horizons of their identity security journey, those who achieve maturity are seeing disproportionately higher returns for every dollar spent.
InfoSum, the world’s leading data collaboration platform, today announced the appointment of experienced media and marketing industry leader Adele Burke as Sales Director, Australia & New Zealand.
IAB Australia has announced it will host the inaugural IAB Australia Leadership Summit in Australia on 20th November 2024. The event, which is invitation only for the most senior leaders, will provide a crucial opportunity to discuss shared challenges, debate key issues and identify ways to positively shape the future of the advertising and marketing industry.
To celebrating 50 years of advertising education in Australia, The State of the Australian Advertising Industry and the Role of Education White Paper has been developed to provide both an industry and academic perspective.
To deliver additional storage capacity options to PS5 and PS4 console users, Seagate Technology Holdings plc (NASDAQ: STX) today announced its officially licensed PlayStation® Game Drive External SSD. The new external SSD will further expand Seagate’s popular line of storage for gamers.
CyberArk (NASDAQ: CYBR), the identity security company, today announced it has been named a Leader in the 2024 Gartner® Magic Quadrant™ for Privileged Access Management.1 CyberArk is positioned as a Leader for the sixth consecutive time and is positioned furthest in Completeness of Vision, which evaluates vendors on offering (product) strategy, innovation and market understanding among other evaluation criteria.
DoubleVerify (“DV”) (NYSE: DV), a leading software platform for digital media measurement, data and analytics, today announced the rollout of DV’s Inflammatory Politics and News (“IPN”) category on Meta. This expansion empowers advertisers to independently authenticate campaign quality against controversial news and political topics, enabling them to choose the level of protection that best fits their brand requirements.
Blitz, a premier analytics platform offering real-time insights, stats, and improvement tools for gamers, has selected Magnite (NASDAQ: MGNI), the largest independent sell-side advertising company, as its preferred SSP. This builds on a successful partnership that has seen Blitz’s gross revenue grow triple-digit percent on Magnite’s DV+ SSP in the first half of 2024. Blitz is concentrating all programmatic deals through Magnite to offer advertisers easier access to the company’s omnichannel inventory including display and video.
The Australian internet advertising market has seen growth of 9.7% year-on-year to reach $15.6bn spend for the financial year ending 30 June 2024 according to data released today. The IAB Australia Internet Advertising Revenue Report (IARR) which was prepared by PwC Australia found strong growth in formats that are considered short term performance drivers, with mixed market growth across other formats and environments.
SailPoint Technologies, Inc. (“SailPoint” or the “Company”), a leader in unified identity security for enterprises, announced the appointment of Gary Nafus to the Company’s newly formed Chief Sales Officer role and the promotion of Matt Mills to President. This expansion in SailPoint’s leadership team will allow the Company to further execute against the demand for its enterprise-grade identity security solutions.
Australia is showing the signs of a nationwide digital detox, with social media use falling sharply across many platforms according to Digital 2024 - July Global Digital Statshot Report. Published in partnership with Meltwater, a global leader in media, social and consumer intelligence, and global creative agency, we are social, the report found a significant drop in the time spent over the last quarter. Even younger Australians seem to be getting less social, with Snapchat monthly app sessions falling by 11% and TikTok by 9%.
CyberArk (NASDAQ: CYBR), The identity security company, today announced that it has earned the Trusted Cloud Provider trustmark from the Cloud Security Alliance (CSA), the world’s leading organisation dedicated to defining and raising awareness of best practices to help ensure a secure cloud computing environment. The Trusted Cloud Provider trustmark helps organisations to identify providers that have invested to achieve the highest standards of cloud security in their product offerings.
DoubleVerify has launched The Power of Media Quality – How APAC Marketers Can Leverage Media Quality for Better Advertising ROI, an educational guide for APAC marketers on media quality.
Retail media advertising is on the rise in Australia, but agencies and marketers are looking for agreement and guidance on measurement and standards according to IAB Australia’s Retail Media State of the Nation 2024 Report released today. The Report found that over the last 18 months, 37% of retail media investors spent a significant amount of their media and marketing budget in retail media, up from 26% in 2023. It also identified the most important driver of investment for agencies and marketers as the ability to reach shoppers at the point of purchase, followed by the opportunity to leverage the benefits of retailer first-party data.
The Australian digital advertising and ad tech industry job vacancy saw a slight uptick from 4.5% in to 4.6% in 2024. Yet, according to the IAB – 2024 Industry Talent Report released today, redundancies across the sector which reduced the population base means there are fewer available jobs compared to 2023.
Australia’s female athletes have lit up social media feeds worldwide as well as dominated the Olympics medal podium at the Paris Olympics according to data from Meltwater, a global leader in media, social and consumer intelligence. In doing so they’ve laid out a clear case of their value for potentially lucrative sponsorship deals ahead of other members of the contingent. Meanwhile, Olympic sponsors Samsung, Coca Cola and Toyota have secured the greatest interest online across both reach and engagement.
IAB Australia announced today that Lachlan Brahe, General Manager of Retail Media at Cashrewards, has been appointed as the inaugural Chair of its Retail Media Council effective immediately. The Council, which was founded in 2023, helps set standards, educates and drives collaboration across the retail media industry.
Leading health and wellbeing company, Fitness & Lifestyle Group (FLG) has launched a new affiliate partnership marketing program in Australia in collaboration with the leading partnership management platform, impact.com.
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