Meltwater, a global leader in social and media intelligence and data analytics, has continued to cement its growth globally and in ANZ with the announcement of a deepening of its relationship with Microsoft, the addition of two global senior executives and its partnership with The Walkley Foundation. These developments all further the company’s commitment to innovation, focus on helping customers harness data in real-time to unlock their competitive edge and customer centricity.
New Microsoft Partnership, putting data at users' fingertips
As the result of a market-making collaboration with Microsoft, Meltwater will deliver an integrated communications insights solution for Microsoft’s clients. The collaboration combines Meltwater's listening tools with Microsoft’s advanced AI technologies. As a result, business users of Copilot for Microsoft 365 and Microsoft Teams, who are Meltwater customers, can easily access real-time insights, such as brand mentions, sentiment analysis, key issues and competitive benchmarking from within these tools.
Industry First Influencer Marketing Analytics, Workflows within Social Suite
As another industry first, Meltwater recently introduced a groundbreaking integration of its influencer marketing solutions into its core social media platform. This brings together Klear, Meltwater’s influencer marketing tool, and Engage, its social media management tool. As a result, customers can unify their social media marketing strategies on one platform, removing the barriers between owned and influencer marketing efforts.
Ross Candido, Vice President, Meltwater ANZ and SEA, said, “Our goal is to integrate business insights seamlessly into everyday business communications. With these new solution updates, users can now access and interact with Meltwater’s analytics tools directly within the applications they already use. This means that valuable insights are not only easy to request but are also presented in a user-friendly manner, making it easier to take action and drive strategic decisions. This integration ensures that insights are readily available and actionable within familiar workflows, enhancing overall decision-making processes and time to value.”
Executive team and Board additions
Alongside this product development, Meltwater has also strengthened its executive team and its Board.
Chris Hackney joins as Chief Product Officer to lead Meltwater’s product organisation and spearhead the strategic direction, expansion and operation of the company’s product portfolio.
Bryan Law, current Chief Marketing Officer at go-to-market data provider, ZoomInfo, joins as a Member of the Meltwater Board of Directors. His expertise and experience will help inform Meltwater’s customer focus, direction and growth.
Commitment to reliable insights with The Walkley Foundation partnership
Marking its commitment to providing customers with reliable insights that can power decision-making, Meltwater has also partnered with The Walkley Foundation.
“Our aim is to contribute to a thriving media landscape, resilient to fake news and foster a well-informed public conversation,” Candido added. “With its focus on recognising journalistic excellence, elevating the craft and fostering essential discussions about the industry's future, our relationship with The Walkley Foundation and its awards provide the perfect fit to help us progress this goal.”
The Walkley Foundation CEO, Shona Martyn added: “We use Meltwater’s media monitoring platform on a daily basis and their services play an integral role in the modern media landscape. We are grateful for their support.”
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About Meltwater
Meltwater empowers companies with a suite of solutions that spans media, social, consumer and sales intelligence. By analysing ~1 billion pieces of content each day and transforming them into vital insights, Meltwater unlocks the competitive edge to drive results. With 27,000 global customers, 50 offices across six continents and 2,300 employees, Meltwater is the industry partner of choice for global brands making an impact. Learn more at meltwater.com.
Meltwater also operates the Meltwater Entrepreneurial School of Technology (MEST), a nonprofit organisation devoted to nurturing future generations of entrepreneurs. For more information, follow Meltwater on Twitter, Facebook, LinkedIn, YouTube or visit our website.