SpringServe Announces Two Senior JAPAC Appointments

SpringServe, now part of Magnite, has announced the appointment of Mete Bargmann as Commercial Director, JAPAC under which he is responsible for planning, developing and implementing commercial strategies to support and accelerate the growth of SpringServe throughout Asia Pacific.

 

Facebook remains top channel for APAC social media marketing

Meltwater, a global leader in social and media intelligence and data analytics, has today released its “State of Social Media 2023” report, revealing Facebook remains the dominant social media platform for APAC marketers, closely followed by LinkedIn and Instagram. Despite TikTok being named the fastest growing social media channel, it seems it is yet to be leveraged by marketers at the same rate as those well-established platforms.

 

Ads on Streaming Platforms Capture More Attention Than Ads on Social Media in India, According to New Magnite Research

Magnite (Nasdaq: MGNI), the world’s largest independent omnichannel sell-side advertising platform, today released a study entitled “India Embraces the Streaming Era” that found ads on streaming platforms capture more attention than ads on social media. Nearly two thirds of India’s streamers (64%) are more responsive to advertising on streaming platforms, with many stating they often search for the product (48%) and make a purchase (33%) after the fact.

impact.com Closes out 2022 with Strong Momentum Driven by Client and Agency Partner Growth, Expansion in Europe and Asia

impact.com, the world’s leading partnership management platform, announced today the company’s strong momentum in 2022, driven by new client and agency partner growth, strategic investment in its business, expansion in Europe and Asia, trailblazing initiatives with leading companies like Walmart by powering its new content creator portal, Walmart Creator, and new partnerships and integrations with Adobe Commerce, BigCommerce, and more.

IAB and OMA collaborate to host Powering DOOH 2023

IAB Australia and the Outdoor Media Association (OMA) have announced they are collaborating to curate Powering DOOH 2023. The one-day conference which will be held on 30 March 2023, will present technical and practical content as well as high-level and strategic planning sessions around Programmatic OOH in Australia.

Genetec Releases 2022 State of Physical Security Report

Genetec Inc. (“Genetec”), a leading technology provider of unified security, public safety, operations, and business intelligence solutions, today shared the results of its 2022 State Physical Security report. Based on insights from over 3,700 physical security leaders worldwide (including end users and systems integrators/installers/providers), the report looks at the security strategies organisations are putting in place to effectively navigate the realities of a changing landscape.

Feel the Power of the Force with Seagate’s New Star Wars-Inspired HDDs

Today, Star Wars fans have another way to feel the power of the Force with three new collectible Seagate® Hard Disk Drives (HDD) inspired by heroes and villains of the Star Wars galaxy. Featuring Luke Skywalker™, Darth Vader™, and Han Solo™, the latest additions to the company’s line of licensed special edition storage devices bring speed, capacity, and striking appearance to the battle stations of Star Wars collectors and tech enthusiasts.

DoubleVerify Expands Collaboration with LinkedIn to Reinforce Brand Safety Protections and Contextual Alignment

DoubleVerify (“DV”) (NYSE: DV), a leading software platform for digital media measurement, data, and analytics, today announced the launch of DV Authentic Brand Suitability and DV Custom Contextual solutions on the LinkedIn Audience Network. These two products empower advertisers to ensure their campaign impressions are delivered on inventory that aligns with their brand safety, suitability and contextual needs.

Seagate Boosts PlayStation Storage Capacity with God of War Ragnarök-Inspired HDD

Mythical landscapes and fearsome Norse gods and monsters lay in wait as Kratos and Atreus explore the Nine Realms in the highly anticipated God of War™ Ragnarök, coming this November. The follow up to PlayStation’s critically acclaimed God of War title is certain to capture the imagination and excitement of gamers, and it has inspired Seagate® (NASDAQ: STX) to offer a new special edition external hard disk drive (HDD) Game Drive featuring one-of-a-kind artwork inspired by the game.

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