Today, Seagate® announces three all-new external hard disk drives (HDD) featuring designs inspired by the stories and characters of Marvel Studios’ Black Panther. The officially licensed HHDs are available this month and join the company’s line of special edition storage devices.
impact.com, the world’s leading partnership management platform, announced today the further expansion of its business operations in Asia-Pacific, with the opening of its new office in Tokyo, Japan. The company has also opened new hubs in Milan, Italy and Paris, France. impact.com is now represented in 20 locations worldwide, including seven in Asia.
Qualys, Inc. (NASDAQ: QLYS), a pioneer and leading provider of disruptive cloud-based IT, security and compliance solutions, is announcing TotalCloud with FlexScan delivering cloud-native VMDR with Six Sigma Accuracy via agent and agent-less scanning for comprehensive coverage of cloud-native posture management and workload security across multi-cloud and hybrid environments.
Tricentis, a leading provider of continuous testing and a member of Oracle PartnerNetwork (OPN), today announced it has achieved Powered by Oracle Cloud Expertise for its automated and AI-driven solutions. Tricentis now supports Oracle Cloud Infrastructure capabilities and is available on Oracle Cloud Marketplace. Tricentis enables release readiness for rapid feedback from automated business practices for UAT and Data Validation.
Magnite (NASDAQ:MGNI), the world’s largest independent omnichannel sell-side advertising platform, today reported growth across Asia, delivering a 23% increase from H1 2021 to H1 2022 across its platform compared with the overall APAC digital advertising market’s expected 12% growth in 2022, according to Magna Global.
As cybersecurity awareness month becomes a focus of discussion in October, new research conducted by Genetec Inc. (“Genetec”), a leading technology provider of unified security, public safety, operations, and business intelligence solutions, shows that cybersecurity remains a top concern for physical security professionals going into 2023.
Meltwater, a global leader in social and media intelligence, has continued to build on its growth in Australia and the APAC region with an expanded offering to its social analytics suite, internal promotions to its leadership team, and a new strategic partnership with NewsGuard.
Tricentis, a global leader in enterprise continuous testing, today announced the launch of Tricentis NeoLoad 9.0, and new products Tricentis Test Management for Jira and Tricentis Test Automation for Salesforce. The solutions expand the company’s market leading capabilities in continuous performance testing, test management, and test automation aimed at improving application quality and delivery time for better business-critical outcomes.
Aussie Home Loans and its media agency, IPG Mediabrand’s Initiative, have partnered with leading out-of-home media company JCDecaux in a refocus of their out-of-home audience targeting to inform online activity.
DoubleVerify (“DV”) (NYSE: DV), a leading software platform for digital media measurement, data and analytics, today announced a first-of-its-kind partnership with Netflix to enable media verification and maximise advertiser performance across its platform. The partnership will leverage DV’s technology and data to help Netflix advertisers ensure their video ads are fully viewed, by real people and safe from Fraud/Invalid Traffic (“IVT”).
DoubleVerify (“DV”) (NYSE: DV), a leading software platform for digital media measurement, data and analytics, today announced it has achieved ISO 27001:2013 certification for its Information Security Management System. ISO 27001 is the most widely recognised international standard for information security management and is a testament to DV’s continued commitment to creating a culture of trust and excellence for the benefit of our clients and partners.
Seagate® Technology Holdings plc (NASDAQ: STX), a world leader in mass-data storage infrastructure solutions, today announced the launch of Lyve™ Cloud Analytics platform, a complete cloud-based analytics solution that includes storage, compute, and analytics, to help Lyve Cloud customers lower the total cost of ownership (TCO) and accelerate time to value with their DataOps and MLOps (machine learning operations). Adding the analytics capability to the most frictionless cloud storage, Seagate enables enterprises to activate their stored data in an open data lake architecture for analytics at petabyte scale, further accelerating time to implementation and innovation, yielding up to 40% cost saving compared to other available offerings in the market.
In an Out-of-Home industry-first for New Zealand, JCDecaux has launched new sustainability footers, allowing advertisers the ability to let audiences know they have made a sustainable media choice by partnering with JCDecaux.
Scope3, the source of truth for supply chain emissions data across the media and advertising industry is expanding into Australia, where it will build a strategic hub for product development and collaborative go-to-market teams serving Australia and the broader JAPAC region. Sydney based June Cheung has been appointed Head of JAPAC and will lead Scope3’s expansion and strategic partnerships in the region.
IAB Australia has partnered with Deakin University to deliver a series of co-designed micro-credentials for people with a digital advertising career looking to upskill or those looking to change roles. The first course, Programmatic Advertising and Trading, will be open for enrolments from 10th October and the course will commence 31st October. The second course, Ad Operations will launch in February and expressions of interest are now open.
Retail marketers are being advised that hybrid shopping is here to stay, with research released today showing that 60% more Australians will shop on their mobile this festive season and 30% fewer Australians will shop in store, compared to 2021. The data which comes from InMobi’s “2022 Holiday Shopping: What Brands and Retailers Need to Know” research report, also shows that 49% of Australians have already made concrete shopping plans, a three-fold increase on 2021.
DoubleVerify (“DV”) (NYSE: DV), a leading software platform for digital media measurement, data and analytics, today announced the launch of the new DV Attention Lab™ to help advertisers optimise campaign performance using in-depth “attention data” on ad engagement and ad exposure.
Qualys, Inc. (NASDAQ: QLYS), a pioneer and leading provider of disruptive cloud-based IT, security and compliance solutions, today announced it acquired the assets of Blue Hexagon. This brings AI/machine learning (AI/ML) to the Qualys Cloud Platform to help convert petabytes of highly integrated data into meaningful insights for customers.
Zonos, the global leader in cross-border technology, has joined the Universal Postal Union (UPU) Consultative Committee, bringing decades of cross-border expertise to the table. Specialising in data and technology for calculating customs duties, taxes, and fees for international transactions, Zonos' membership will drive technological advancements in the postal industry worldwide. Zonos is contracted with postal service organisations to provide accurate data, improving global shipment efficiency using cutting-edge technology.
Developments in the attention economy are providing marketers with additional insights on their advertising investments but too much attention is being placed on ad attention metrics in isolation according to IAB Australia’s Ad Attention Measurement Landscape Report. Offering the largest collation of information and perspectives on ad attention measurement available in the Australian marketplace, the Report cuts through the hype to provide balanced information on the emerging techniques for measuring advertising attention, helping marketers explore the various methodologies and identify which will work best for their activity and business scale.
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