In the lead up to the United Nations Climate Change Summit (COP26) Australia has been ranked as a D- by most global media and social media users. Data shared today by a leading global SaaS provider of media intelligence and social analytics, Meltwater Australia, shows that more than 1000 international publications have described Australia as “the worst greenhouse gas emitters”. In addition, more than 2,800 mentions referencing the Australian government’s “failure to commit” were posted socially in the last month.
Val Morgan and The Guardian have been announced as the winners of the 2021 IAB Australia MeasureUp Awards. Val Morgan was awarded Best Advertising Effectiveness for its ‘Hourly Outdoor Unified Reach (HOUR) Model’ developed to find a new way to model audience reach with hourly granularity for its programmatic digital OOH buyers. The Guardian won the Best Cultural, Societal or Consumer Behaviour award for its ‘The Power of Purpose’ research providing consumer insights supporting brands with purpose to drive growth and retain customers.
Yesterday Adelaide United Football star Josh Cavallo become the first A-League Footballer to come out as gay while actively playing. It was an historic moment for the sport as Josh joins a small group of out players globally, most of whom came out only after they had retired.
Following the 21-year-olds announcement on social media, an outpouring of support from the football community has dominated both news and social media conversation.
Seagate Technology Holdings plc (NASDAQ: STX), a world leader in data storage solutions, today announced the availability in Australia and New Zealand of the new Game Drive Hub for Xbox, Game Drive for Xbox, and Game Drive for Xbox - Halo Infinite Special Edition (SE), taking the company’s popular line of storage for gamers to the next level. Built for Xbox gamers demanding peak game storage capacity for today’s most advanced games, these new external hard drives are designed to work with Xbox Series X, Xbox Series S, or Xbox One, and are compatible with Game Pass.
Today, impact.com, the global leading partnership management platform, announced an integration with HubSpot, a leading CRM platform for scaling companies, which is now listed in the HubSpot App Marketplace. This follows impact.com’s recent announcement highlighting the company’s significant growth in the first half of the year and notable integrations with BigCommerce and Shopify.
DoubleVerify (“DV”), a leading software platform for digital media measurement, data and analytics, today announced it is the first to partner with major broadcasters in Australia and New Zealand to offer quality measurement of their CTV advertising inventory.
Qualys, Inc. (NASDAQ: QLYS), a pioneer and leading provider of cloud-based security and compliance solutions, today announced the establishment of an Australian multi-tenant cloud platform and deployment of its Qualys Australian Cloud to support its Australian customers, particularly those in the government and financial sectors.
Ipsos today released its ‘Digital Data Exchange: The Consumer View’ report for publishers, agencies, and marketers at IAB Australia’s MeasureUp conference. Significantly, the report found that 87% of Australians said they were supportive of online content and service providers making their money from advertising where access to content remains free for consumers. However, 70% of respondents also indicated they were unaware of how online content providers make their money.
Seagate Technology Holdings plc (NASDAQ: STX) (the “Company” or “Seagate”) today reported financial results for its fiscal first quarter ended October 1, 2021.
“Seagate had an exceptional start to the fiscal year with solid revenue growth, significant profit expansion and higher free cash flow generation in the September quarter. Mass capacity revenue topped the $2 billion mark for the first time, led by ongoing demand from cloud data center customers and strength in the video and image applications markets. Our results demonstrate consistent execution, a sustained healthy demand environment and positive structural change in storage industry dynamics. Collectively these factors led to achieving margin levels consistent with our long-term targets and support our increased revenue growth outlook for fiscal 2022,” said Dave Mosley, Seagate’s chief executive officer.
IAB Australia today released its inaugural Industry Talent Report which found that digital advertising and ad tech industry job vacancy rates have more than doubled in the last twelve months to reach 9.8%. The report notes that this surge was driven by a combination of strong market growth, changes in visa rules, lack of new talent entering the market due to border restrictions and the entry of new large global organisations into the Australian market, creating a critical squeeze on talent availability and an increase in the cost of talent.
Mobile will drive retail shopping this festive season, with new research released today revealing mobile shopping is no longer for low-cost items and 42% of mobile shoppers set to spend nearly twice the amount (over $1000) of those who shop in person or on desktop. The findings are part of the “2021 Holiday Shopping: What Brands and Retailers Need to Know” research report released by InMobi, a leading provider of content, monetisation and marketing technologies that help businesses fuel growth.
Meltwater’s four-year battle with the Copyright Agency has been resolved, with The Copyright Tribunal today ruling that it has accepted the Copyright License proposal put forward by Meltwater almost in its entirety.
The Tribunal soundly rejected the proposed license structure from The Copyright Agency. Instead, it accepted in full the offer proposed by Meltwater, as well as ruling that Meltwater is now able to enjoy an expanded set of rights regarding the use and distribution of the content across Asia Pacific. This includes the expansion of the library of content from six to 12 month and the extension of the license term to four years.
InMobi, a leading provider of content, monetisation and marketing technologies that help businesses fuel growth, today announced that it has entered into a definitive agreement to acquire Appsumer, a performance insights platform for mobile app advertisers that provides a 360-degree view of marketing spend across channels, allowing advertisers to turn complex data into rich insights. Based in London, Appsumer has been the intelligence platform of choice for performance marketing teams at consumer brands, including Miniclip, Picsart, Viber and more. The company was funded by Galvanise Capital and named a Top 100 UK start-up.
impact.com, the leading global partnership management platform, today released two new research reports that reveal key drivers for commerce content and the massive revenue opportunity it presents for digital publishers and brands. Commerce content, published by independent media organisations, allows readers to understand the goods and services promoted by an editorial team.
Telefónica Tech, the leading digital transformation enabler, and CyberArk (NASDAQ: CYBR), the global leader in Identity Security, are teaming up to deliver an expanded portfolio of SaaS-based cybersecurity solutions that prioritise a security-first approach to protecting against identity-driven risk. Customers will benefit from being able to secure access for all human and machine identities without sacrificing business agility.
Armis, the leading unified asset visibility and security platform provider, today announced the appointment of Andrew Draper as Regional Vice President for Asia Pacific and Japan. Draper, who is based in Melbourne, will drive the company’s strategy to increase market share, increasing its sales operations and boosting its channel presence as it looks to cement its leadership in operational technology/industry control systems (OT/ICS), medical devices (IoMT), IoT & IT cybersecurity across the region.
Qualys, Inc. (NASDAQ: QLYS), a pioneer and leading provider of disruptive cloud-based IT, security and compliance solutions, today announced the availability of its Ransomware Risk Assessment Service to provide companies with visibility into their ransomware exposure and automate the patching and configuration changes needed to reduce risk immediately. As part of Cybersecurity Awareness Month and to help organisations proactively combat ransomware, Qualys is making the solution available at no cost for 60 days.
Clearco, the world’s largest e-commerce investor and the company revolutionising the way founders grow their businesses, today announced its formal launch into Australia, with a commitment to invest AU$100 million into digital-first Australian businesses. The company has appointed former Google executive and Limepay co-founder Dan Peters, as Australian Managing Director, tasked with building a 20-strong team by the end of 2021.
DoubleVerify ("DV"), (NYSE: DV), a leading software platform for digital media measurement, data and analytics, today announced a partnership with TikTok to measure ad viewability, fraud, and in-geo impressions.
impact.com, the leading global partnership management platform supporting more than one million partnerships for more than 1,800 brands, announced the close of a successful H1 in fiscal year 2021. Most notably, the company closed a $150 million round of funding at a $1.5 billion valuation, in preparation for an IPO. In addition, impact.com exceeded $100 million in annual recurring revenue, acquired two companies to expand its offerings, expanded its global footprint by opening new offices in Denmark and Sweden, and launched an integration with BigCommerce—one of the world’s largest ecommerce platforms.
