InMobi Exchange Integrates with In-App Header Bidding Solutions to Reduce Friction and Optimise Competition for Premium In-App Inventory

InMobi, a global technology, media and marketing solutions provider reaching billions of people around the world, today announced that InMobi Exchange is now offering in-app header bidding across substantially all major mediation platforms, including AppLovin MAX, Amazon Transparent Ad Marketplace, Fyber FairBid, Google Open Bidding, ironSource and MoPub Advanced Bidding. This enables app developers to access InMobi’s most premium demand on their preferred platform while giving advertisers frictionless access to quality in-app inventory at scale.

NI and Seagate Collaborate to Improve How Data Accelerates Autonomous Vehicle Technology

NI (NASDAQ: NATI) and Seagate® Technology Holdings (NASDAQ: STX), a world leader in data storage infrastructure solutions, today announced a new collaboration to enhance data storage and transfer services, including a first-of-its-kind advanced driver-assistance systems (ADAS) record offering. The announcement was made during NI Connect, the test and measurement company’s premiere digital event for engineers.

Seagate Technology Reports Fourth Quarter and Fiscal Year 2021 Financial Results

Seagate Technology Holdings plc (NASDAQ: STX) (the “Company” or “Seagate”) today reported financial results for its fourth quarter and fiscal year ended July 2, 2021.
“Seagate delivered very strong June quarter results achieving the highest revenue in the last 6 years and the highest non-GAAP EPS in 9 years, which capped a fiscal 2021 in which we outperformed our expectations,” said Dave Mosley, Seagate’s chief executive officer.


New Omdia report recognises Genetec as fastest growing access control software provider in the world

According to the latest report from research organisation Omdia, Genetec Inc. (“Genetec”), a leading technology provider of unified security, public safety, operations, and business intelligence solutions, has once again been recognised as the fastest-growing access control software provider in the world. The report shows Genetec displacing traditional access control vendors, and claiming the number two position globally (up from 4th in 2019).

Impact Announces $150 Million Funding at a $1.5 Billion Valuation to Accelerate Global Growth and Power Productive Partnerships

Impact, the leading global partnership management platform supporting more than one million partnerships for more than 1,600 brands, today announced $150 million in funding led by Qatar Investment Authority (QIA) and joined by Providence Public. This strategic growth investment brings Impact’s valuation to $1.5 billion, the first partnership management platform provider to reach this milestone. Impact has also surpassed $100 million in annual recurring revenue, solidifying its leadership position in the partnerships category.

Infoblox 3.0 unites Hybrid DDI and security to drive cloud-first strategies

Infoblox Inc., the leader in core network and security services, today delivered Infoblox 3.0, focused on delivering a secure cloud-first network experience. The company is uniting NIOS, the industry leading on-premises DDI solution, with its cloud-native BloxOne Threat Defense and BloxOne DDI platforms to help customers bridge core networking and security into cloud environments that underpin the needs of the modern enterprise.

New Omdia report shows Genetec outpacing VMS and Windows-based recorders markets despite pandemic

According to the latest report from research organisation Omdia, Genetec Inc. (“Genetec”), a leading technology provider of unified security, public safety, operations, and business intelligence solutions, continued to increase its global markets share, outpacing market growth in both VMS and Windows-based recorders categories. The report also revealed that Genetec retained its position as the global market share leader, recording the highest growth amongst the top five worldwide software manufacturers.

Australian ad market embraces programmatic DOOH following turbulent COVID impacted year

Australian advertising agencies have embraced Programmatic DOOH (pDOOH), with almost one quarter of Australian agencies trading DOOH inventory programmatically for the first time during 2020 and a further 10% of agencies increasing their programmatic investment in an otherwise depressed OOH market. The results, which come from IAB Australia’s inaugural Attitudes to Programmatic DOOH Report, are based on a survey of 183 media buyers and advertisers in the Australian market conducted in May 2021.

CyberArk Expands Availability of Identity Security Offerings on AWS Marketplace

CyberArk (NASDAQ: CYBR), the global leader in Identity Security, today announced the availability of CyberArk Cloud Entitlements Manager, CyberArk Endpoint Privilege Manager and CyberArk Workforce Identity on Amazon Web Services Marketplace (AWS Marketplace). CyberArk now offers least privilege controls that span from the endpoint to the cloud on AWS Marketplace. and CyberArk Workforce Identity on Amazon Web Services Marketplace (AWS Marketplace). CyberArk now offers least privilege controls that span from the endpoint to the cloud on AWS Marketplace.

CyberArk Advances Industry-Leading Identity Security Platform

CyberArk (NASDAQ: CYBR), the global leader in Identity Security, today announced major advancements to the CyberArk Identity Security Platform to help secure high-risk access and broaden protection across cloud and hybrid environments. Global organisations of all sizes can benefit from CyberArk’s comprehensive, flexible set of cloud-delivered products and shared services to achieve an unmatched Zero Trust-based approach to protecting human and machine identities.

Fintech app Fupay launches Australia’s first responsible lending rent payment product

Fupay, Australia’s first responsible spending and lending app for millennials and zoomers, has launched Fu Rent, Australia’s first responsible lending rent payment product. Announced today at the national real estate summit AREC, Fu Rent helps tenants who fit responsible lending criteria, by spotting them cash to pay their rent on time and avoid falling into arrears. Starr Partners is the first network to offer Fu Rent to tenants.

InMobi TTD Partnership Announcement, May 2021

InMobi, the world’s leading marketing cloud, announced the availability of the services of its mobile-first consumer intelligence platform – InMobi Pulse, on The Trade Desk’s demand side platform (DSP). Through this first-of-its-kind partnership, InMobi and The Trade Desk will provide brands with the ability to deterministically measure the incremental brand impact of their campaigns across digital media – mobile web, desktop, and in-app.

Impact to Host Partnerships Experience 2021 to Educate Marketers on the Growing Partnerships Industry

Impact, the global leader in partnership automation, today announced that it will host Partnerships Experience 2021 (PX 2021), a first-of-its-kind virtual event designed to arm attendees with the knowledge, motivation and connections to create productive partnerships. PX 2021 will take place June 2-25, 2021 and will gather brands, publishers, and influencers to learn about the burgeoning partnerships ecosystem, network, and ultimately, create new partnerships.

carsales joins IAB Australia Board

IAB Australia today announced the appointment of carsales to the IAB Board as of June 2021.

Carsales Commercial Director of Media (Strategy, Trading, Ad Operations), Davor Vilusic, will represent the company on the IAB Board, with carsales Commercial Director of Media (Sales and Customer Solutions), Vanya Mariani, as the alternate.

University of Arizona speeds up COVID-19 vaccine roll-out with Genetec AutoVu ALPR and Traffic Sense

When the University of Arizona (UA) was chosen as a COVID-19 vaccine point of dispensing (POD), they wanted to put in place a distribution process to get the vaccines out to as many people as possible as quickly and efficiently as possible. To do this, they turned to Genetec Inc. (“Genetec”), a leading technology provider of unified security, public safety, operations, and business intelligence solutions, and Route1 Inc., a leading data-centric systems integrator.

Australian digital advertising continues to outpace overall ad market with retail advertising surging

The Australian digital advertising market has continued its strong growth trend, to reach $2.883m for the March quarter 2021, up 25.8% year on year. The data which is drawn from the IAB Australia Online Advertising Expenditure Report (OAER) prepared by PwC, shows that retail advertising is surging and that classified advertising is rebounding reflecting the overall health of the Australian economy and increasing consumer confidence.

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