Genetec Clearance camera registry streamlines public/private collaboration, and helps agencies close cases faster

Genetec Inc. (“Genetec”), a leading technology provider of unified security, public safety, operations, and business intelligence solutions today announced an update to its camera registry module for Genetec Clearance™ (Clearance) a digital evidence management system that facilitates collaboration between public safety agencies, corporate security departments, businesses, and the public.

Magnite Closes SpotX Acquisition

Magnite (Nasdaq: MGNI) today closed its previously-announced acquisition of SpotX from RTL Group, creating the largest independent CTV and video advertising platform, and reinforcing the company’s capabilities as linear TV budgets increasingly shift to digital.

InMobi Launches In-Game Advertising to Global Brands and Agencies

InMobi, the world's leading independent marketing cloud, today announced the launch of in-game advertising which is now available for brands across the globe to access programmatically on InMobi Exchange. The launch of unique in-game inventory on InMobi Exchange will enable brands to reach premium mobile users with ads that blend into the game environment, like electronic advertising boards in an in-game sports stadium, an esports arena or the extremely popular casual and hypercasual gaming space.

InMobi Launches UnifID Identity Solution for App Publishers

InMobi, the world’s leading independent marketing cloud, today announced the launch of UnifID, an industry-first offering designed to simplify and streamline identity resolution for mobile app publishers and developers. UnifID (pronounced “unified”) works as a stand-alone solution or in combination with other industry-leading alternatives that have entered the marketplace. It is designed to help app publishers make their advertising inventory more addressable and thus more valuable to advertisers.

Use of First-Party Identifiers shows significant lift in eCPMs according to findings from Magnite and Adform

Magnite (Nasdaq: MGNI), the largest independent sell-side advertising platform, today announced it has been working with Adform, the only independent global ad management platform covering all aspects of the digital campaign lifecycle, to scale first party identifiers in privacy-safe ways. With the pending elimination of third-party cookies, the industry must establish future-proof identity solutions for publishers and buyers.

Tricentis Unveils 2021 State of Enterprise Application Testing Report

Tricentis, the world’s #1 platform for modern cloud and enterprise applications, announced today its “How the World’s Top Organizations Test” report analysing how industry leaders test the software their businesses rely on. For this first-of-its-kind report, Tricentis collected data from 100 Fortune 500 (or global equivalent) organisations and major government agencies across the Americas, Europe, and Asia-Pacific.

InMobi Appoints Krista Thomas Senior Vice President and Global Head of Marketing for InMobi Marketing Cloud

InMobi, one of the world’s leading independent marketing cloud today announced that it has appointed Krista Thomas, Senior Vice President and Global Head of Marketing for InMobi Marketing Cloud. The proven ad tech veteran will leverage 20 years in the media and marketing industries to dramatically expand InMobi Marketing Cloud’s global awareness and influence, optimise customer acquisition, and launch innovative new solutions that leverage InMobi’s end-to-end advertising solutions to activate audiences, drive meaningful connections, and ignite growth.

InMobi ramps up presence in ANZ to boost its programmatic business

InMobi, the world’s leading marketing cloud, has bolstered its Australia and New Zealand operations with the appointment of Aimee Jenkins as Sales Manager and the promotion of Nicholas Robson to a newly created national role of Head, Agency & Strategic Clients.

Seagate first to ship over 3 Zettabytes of data storage capacity

Seagate Technology plc (NASDAQ: STX), a world leader in data solutions has announced it has shipped three zettabytes of hard drive storage capacity, surpassing that milestone in March 2021.

It had previously taken Seagate 36 years to ship its first zettabyte in total. It then took less than another four years to reach a total of two zettabytes shipped, and just over two more years to accomplish a total of three zettabytes shipped since the company’s founding.

Impact Acquires Affluent to Power Agency Managed Partnership Programs at Scale

Impact, the global leader in partnership automation, today announced the acquisition of Affluent, the leading analytics and automation platform designed to help agencies manage partnership programs for brands at scale. This acquisition, the second for Impact in 2021, furthers Impact’s investment in the Partnership Economy, offering brands, publishers, and now agencies world class technology solutions to successfully manage and grow their partnerships.

Seagate On-Demand Lyve Data Transfer Services Simplify Edge-to-Cloud Workflows

Seagate Technology, plc (NASDAQ: STX), a world leader in data storage infrastructure solutions, today launched Lyve™ Data Transfer Services with its fleet of Lyve Mobile data shuttles, arrays, and services, enabling businesses to move mass data quickly, securely, and simply from edge to private, public, or hybrid clouds. The new Lyve Data Transfer Services on-demand, web-based purchasing model enables customers to pay only for what they need, when they need it.

Tricentis Acquires Leading Performance Testing Company Neotys

Tricentis, the world’s #1 testing platform for modern cloud and enterprise applications, announced the acquisition of Neotys, a leading performance testing company. As organisations grapple with the increased number of cloud-native, mobile, and enterprise packaged applications, the need for an integrated, end-to-end approach to test automation has never been greater.

New “CISO View” Survey on Zero Trust Highlights Credential Theft Trends for New Types of Identities

A new survey released by CyberArk (NASDAQ: CYBR), the global leader in Identity Security, found that 97 percent of senior security executives say attackers are increasingly trying to steal one or more types of credentials. As organisations move assets to the cloud, increase third-party access to corporate resources, and enable sustained remote work models, attackers are targeting non-traditional user populations that may not be adequately protected.

IAB Announces Strategic Review of Online Audience Measurement Services

IAB Australia’s Board, Executive and Measurement Council today jointly announced that it has appointed Venture Consulting to conduct a strategic industry review of digital audience measurement currency requirements. The review will be the basis for the standards and specifications of a tender for online measurement services which will be issued in May 2021, inviting measurement vendors to submit their services for tender evaluation. The invitation will culminate in vendor/s being endorsed as the preferred supplier/s for the planning, buying, and reporting of online audience measurement.

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