Data Exchange Networks receives TIER-Ready IV design review award

Australian company, Data Exchange Network Limited (ASX: DXN) has become the first modular data centre developer in the world to receive both TIER-Ready III and TIER-Ready IV design review awards to allow modular capacity to be deployed with the required levels of resiliency and combined within the same site.

Video and native underpin continued revenue growth for digital advertising

Fueled by strong growth in both video and native/in-feed, digital advertising revenue hit $2.2 billion for the September quarter 2018, representing a 13.2% increase year-on-year. The data which was drawn from the Online Advertising Expenditure Report released today by IAB/PwC also confirmed the industry maintained stable quarter-on-quarter growth of 1.6% from the preceding June 2018 quarter.

Seagate Launches New Data-Readiness Index Revealing Impact Across Four Global Industries As 30 Percent Of Data Forecasted To Be Real-Time By 2025

The global datasphere1 could grow to 175 zettabytes by 2025, and industries such as Financial Services, Manufacturing, Healthcare, and Media and Entertainment are helping to define this new era of data growth. This is according to an IDC White Paper The Digitization of the World – From Edge to Core, sponsored by global data and storage leader Seagate Technology, which examines impending shifts to the global data model. While Healthcare currently has the smallest share of the global enterprise datasphere among key industries examined in the study, it is primed to grow the fastest, far surpassing the Media and Entertainment sector and matching the Financial Services sector by 2025. The growth reflects advancements in healthcare analytics and imaging technology, as well as the increasing amount of real-time data created in medical care.

Industry leading Digital Workforce Platform company Blue Prism strengthens APAC team

Blue Prism (AIM: PRSM), provider of the world’s most successful Digital Workforce, has strengthened its senior management team in APAC, announcing the appointment of Rob Mills, VP ANZ and the promotion of Mike Cawsey to the newly created position of SVP & General Manager Asia Pacific. The appointments reflect the exponential growth in demand for Blue Prism’s Robotic Process Automation (RPA) platform across the region. 

Data Exchange Networks Appoints Independent Director with Extensive Technical and Data Centre Experience in Asia

Data Exchange Network Limited (ASX: DXN), Australia’s first truly modular data centre operator offering colocation services, has added John Duffin to its board as a non-executive director. John’s in-depth experience throughout Asia will be invaluable as the Company develops its strategy and governance framework for data centre deployments in Australia and Asia.  

Seagate and IBM work together to help reduce global hard drive counterfeiting with Blockchain Technology

Seagate Technology plc (NASDAQ: STX), a world leader in data storage solutions, and IBM (NYSE: IBM) today announced they are working together to reduce product counterfeiting using blockchain and security technologies. The project, which is designed to help manufacturers, integrators, and business partners fight counterfeit hard drives, uses the IBM Blockchain Platform to authenticate the provenance of disk drive products, bringing a new level of multi-layered security protection to the data management industry.

Exponential Appoints Alex Locker-LeMersier Sales Director, Singapore

Exponential, a digital advertising intelligence platform providing brands with advertising solutions globally, recently announced the appointment of Alex Locker-LeMersier, Sales Director for Singapore.  Alex will be responsible for generating and maximising revenues from new and existing advertisers and agencies, whilst also leading and developing the growing Singapore team.

Rubicon Project Completes 1st Asian CTV integration

Rubicon Project, the global exchange for advertising, has announced the completion of its first Asian Connected TV (CTV) integration with Hong Kong’s leading OTT Platform, myTV SUPER.  The integration means that media buyers will be able to access TVB’s web, app and CTV inventory through Rubicon Project’s Exchange.  Rubicon Project has also indicated it is also exploring opportunities with additional Over-The-Top (OTT) and CTV players across Asia.

IAB Audio Council releases Audio Creative Best Practice Showcase

IAB Australia’s Audio Council has released an Audio Creative Best Practice Showcase for marketers and advertisers, partnering with insurance brand Choosi, to bring their recommendations to life.  Launched last week at IAB Australia MeasureUp, the Showcase and audio examples are available online

Leading marketing analytics firm blows up the digital versus TV argument

Leading marketing analytics consultancy, Analytics Partners, has described the notion that TV advertising is more effective than digital as fantasy and called on Australian marketers to apply greater rigour when reading industry driven research with extreme data points.

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